How sophisticated communications architecture helped boost campaign effectiveness.

How to enter

Judges

A judging panel of industry experts, chaired by Americo Campos Silva, Global Head of Integrated Brand at Shell, will be announced in the coming weeks.

Special Awards

Path-to-Purchase Award – how a campaign built an effective integration model around shopper or path-to-purchase insight.

Effective Cross-Channel Measurement Award – for a campaign that most accurately measured the effectiveness of different comms channels and the halo effect that they achieved together

The POE Award – how a strategy successfully linked paid, owned and earned media

Contact

Lucy Aitken

Lucy Aitken, Managing Editor – Case Studies
+44 (0) 20 7467 8154
mediaawards@warc.com


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