Global Marketing Index

Established in October 2011, the Global Marketing Index (GMI) is designed to provide a unique monthly indicator of expenditure and business conditions for marketers worldwide.

  • Our panel of 1,000+ marketing professionals gives its view on media budgets, marketing spend, trading conditions and staffing levels.
  • The results are aggregated into a monthly report, available exclusively to WARC Data subscribers.

The global marketing panel consists of experienced executives working for brand owners, media owners, creative and media agencies and other organisations serving the marketing industry.

If you currently work for a brand owner, media owner, creative or media agency – or any other organisation serving the marketing industry – then we want you to take part in our panel.

Not yet a subscriber but want to learn how WARC can help you?