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Key reading

marketing to millennials

Marketing to millennials: Five things every marketer should know

This report discusses the distinct media consumption habits of millennials as a way of predicting future media trends. It argues that millennials' habits vary from those of older people – an increasingly important difference for brands.

Best Practice: How to market effectively to millennials

Best Practice paper offering practical tips, examples and recommended reading.

Creating Gen-Y-proof brands

Viacom research showing how to understand better the lives and needs of millennials.

Teens and screens

Five insights brands should use in mobile campaigns for teens, based on research from Orange.
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Know the audience: Teens

Global research into the media consumption habits of teens, and advice for brands that want to engage.


Latest case studies

Melanoma Patients Australia: Melanoma likes me

This case study shows how Melanoma Patients Australia, an organisation focused on melanoma awareness, created a social media campaign that directly engaged with users.

UK Department for Transport: 50 years of drink driving

This case study details a campaign from the UK government's Department for Transport that, 50 years after the first comms about drink driving, spoke to those hardest to influence through behavioural theory.

Rip Curl: Search GPS

This case study demonstrates how Rip Curl, a major Australian surfwear brand, halted the long-term sales decline by tapping into surfers' desire to find, capture, relive and share their perfect waves.

GEICO: Unskippable

This case study describes how Geico, an American auto insurance company, reinvented pre-roll advertising in order to connect with the millennials, the only growing demographic in the ultra-competitive world of auto insurance.

Latest articles

How the Australian Turf Club used Instagram, influencers and CX to attract millennials

This article outlines how the Australian Turf Club (ATC) modernised its appeal with social media outreach and a better customer experience to attract a new generation of punters.

Marriott finds ten tips for buzz marketing

This event report outlines how Marriott International, the hotel group, is using buzz marketing to engage with millennials.

Plackett-Burman design in choice-based conjoint analysis: A case of estimating warning message distribution on tobacco packages

The authors propose a Plackett-Burman experimental design to rearrange profiles in blocks in choice-based conjoint analysis as an alternative technique for measuring preferences that accommodate large numbers of options.

What brands need to know about Millennials/Generation Z

This article explores how brands can successfully align themselves with the identities, goals and values of Millennials and Generation Z.

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Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com