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Key reading

marketing to millennials

How to market effectively to millennials

This article offers best practice advice about how marketers can engage and impress the elusive Millennial demographic. To ensure an optimal response, brands should try to communicate a more meaningful underlying purpose to their business, be authentic and leverage digital content and social media effectively.

Best Practice: Marketing to centennials

Practical tips, examples and recommended reading on reaching young people aged between 0 and 19.

Creating Gen-Y-proof brands

Viacom research showing how to understand better the lives and needs of millennials.

Teens and screens

Five insights brands should use in mobile campaigns for teens, based on research from Orange.
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Know the audience: Teens

Global research into the media consumption habits of teens, and advice for brands that want to engage.




Latest case studies

Sure: Sure deodorant owns music and motion with festival experiences

This case study reveals how Sure, the deodorant brand, activated a new communications strategy at music festivals in the UK to target young audiences.

Macmillan Cancer Support: A coffee morning kit filled with fun, useful and shareable items

This case study describes how Macmillan Cancer Support, a cancer specialist support charity, appealed to new donors without alienating its older audience in the UK.

The Economist: This just in - millennial subscriptions up 165%

This case study describes how The Economist, a weekly news magazine, increased subscriptions among millennials in EMEA, Latin and North America through targeted social media.

Peugeot: Two ads - one for the parents buying the car, one for the young drivers

This case study describes how Peugeot, an automotive company, sold cars to under-25s by appealing to both them and their parents to purchase its Just Add Fuel finance.

Latest articles

Millennials: Passion, purpose and the Australian dream

This article delves into key findings from Junkee Media's annual survey of Australian millennials, surveying their attitudes to owning a home, finding their purpose in life, and engagement on social and political issues.

How AOL uses Snapchat to reach multiple audiences

This event report provides details about how AOL, the digital content brand, is using Snapchat to engage with many of its key audiences.

The Walking Z: Up-close and personal with generation Z

This paper describes work carried out for AB-inBev in Germany, in support of a mixed-method approach aimed at understanding Generation Z and translating the findings into insights worth embracing - through a film outlining the diverse stories of this generation.

Westpac targets Australia's millennials with content marketing

The article outlines how Westpac, Australia’s oldest bank, is targeting millennial customers with content marketing.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com