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Marketing to millennials: Five things every marketer should know
This report discusses the distinct media consumption habits of millennials as a way of predicting future media trends. It argues that millennials' habits vary from those of older people – an increasingly important difference for brands.
Creating Gen-Y-proof brands
Viacom research showing how to understand better the lives and needs of millennials.
Teens and screens
Five insights brands should use in mobile campaigns for teens, based on research from Orange.
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Best Practice: How to market to youth
Best Practice paper offering practical tips, examples and recommended reading.
Know the audience: Teens
Global research into the media consumption habits of teens, and advice for brands that want to engage.
50 years of Fiesta Ferrero
This case study shows how Ferrero snacks created an integrated campaign in Italy to penetrate a younger market with its ailing Fiesta brand.
Galaxy Chocolate: The Galaxy style exchange
This case demonstrates how Galaxy, the chocolate brand, grew attention among young women in Ireland.
Coca-Cola: Share a Coke gallery
This case study demonstrates the continuation of soft drink brand Coca-Cola's #ShareaCoke campaign in Ireland in 2014.
SisalPay: GoBeyond - the fast lane for Italian ideas
This case study explains how SisalPay, Italy's leading payments and service provider, put together a campaign to 'GiveBack' and bring positivity to the country despite an economic crisis.
Know the audience: Millennials
This article looks at Millennials, those aged between 17-31, who represent the largest share of internet users aged 16-64, and discusses their attitudes and behaviour toward devices, social networks, e-commerce, and brand engagement.
Telling stories to the digital generation
This article reveals the results of a survey of 2,000 UK consumers to find out their views towards online brand storytelling, a trend that is fast becoming the de facto choice for brands.
The march of the Millennials
This article examines what Millennials are like as consumers and how best to market to them.
How IZZE reaches “hipster millennials”
This event report addresses how IZZE, a beverage brand primarily targeted at "hipster millennials", is engaging this marketing-averse audience.
Bosses in hoodies and flip-flops: how Tesco is preparing for a future run by millennials
This event report considers how the elevation of the millennial generation into senior positions will affect business structures and how companies interact with consumers.
Know the audience: Students
This article provides a global overview of the media and digital habits of students, based on data from the GlobalWebIndex's annual research programme.
Short attention spans and the importance of everyday heroes
This event report discusses the impact of digital technology on attention spans, and youth identity in the UK.
The adorkable Chinese Post-00 teens
This article describes the coming of age of the 220 million Chinese teenagers born after the millennium (Post-00s) and outlines how brands can win over this emerging consumer segment.
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