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Key reading

marketing to millennials

Marketing to millennials: Five things every marketer should know

This report discusses the distinct media consumption habits of millennials as a way of predicting future media trends. It argues that millennials' habits vary from those of older people – an increasingly important difference for brands.

Creating Gen-Y-proof brands

Viacom research showing how to understand better the lives and needs of millennials.

Teens and screens

Five insights brands should use in mobile campaigns for teens, based on research from Orange.
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Best Practice: How to market to youth

Best Practice paper offering practical tips, examples and recommended reading.

Know the audience: Teens

Global research into the media consumption habits of teens, and advice for brands that want to engage.

Latest case studies

50 years of Fiesta Ferrero

This case study shows how Ferrero snacks created an integrated campaign in Italy to penetrate a younger market with its ailing Fiesta brand.

Galaxy Chocolate: The Galaxy style exchange

This case demonstrates how Galaxy, the chocolate brand, grew attention among young women in Ireland.

Coca-Cola: Share a Coke gallery

This case study demonstrates the continuation of soft drink brand Coca-Cola's #ShareaCoke campaign in Ireland in 2014.

SisalPay: GoBeyond - the fast lane for Italian ideas

This case study explains how SisalPay, Italy's leading payments and service provider, put together a campaign to 'GiveBack' and bring positivity to the country despite an economic crisis.

Latest articles

Know the audience: Millennials

This article looks at Millennials, those aged between 17-31, who represent the largest share of internet users aged 16-64, and discusses their attitudes and behaviour toward devices, social networks, e-commerce, and brand engagement.

Telling stories to the digital generation

This article reveals the results of a survey of 2,000 UK consumers to find out their views towards online brand storytelling, a trend that is fast becoming the de facto choice for brands.

The march of the Millennials

This article examines what Millennials are like as consumers and how best to market to them.

How IZZE reaches “hipster millennials”

This event report addresses how IZZE, a beverage brand primarily targeted at "hipster millennials", is engaging this marketing-averse audience.

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Monique Dolbin
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Asia Pacific

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