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Key reading

marketing to millennials

How to market effectively to millennials

This article offers best practice advice about how marketers can engage and impress the elusive Millennial demographic. To ensure an optimal response, brands should try to communicate a more meaningful underlying purpose to their business, be authentic and leverage digital content and social media effectively.

Best Practice: Marketing to centennials

Practical tips, examples and recommended reading on reaching young people aged between 0 and 19.

Creating Gen-Y-proof brands

Viacom research showing how to understand better the lives and needs of millennials.

Teens and screens

Five insights brands should use in mobile campaigns for teens, based on research from Orange.
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Know the audience: Teens

Global research into the media consumption habits of teens, and advice for brands that want to engage.




Latest case studies

National Institute of Blood Transfusion and Untold Music Festival: Pay With Blood

This case study describes a campaign by the National Institute of Blood Transfusion in Romania which successfully increased blood donations among young people and first-time donors by partnering with a music festival.

PepsiCo: Sting Launch

The case study describes how PepsiCo energy drink brand Sting used TV, digital and sampling tactics to launch the brand and redefine the sector in Egypt.

Homecooking with Wedel

This case study describes how Wedel, a chocolate brand from Poland, increased its appeal to younger consumers by stepping outside the commercial break.

Knorr: #LoveAtFirstTaste

This case study describes how Unilever's packaged food brand Knorr changed its relationship with, and relevance to, Millennials with an online tool that identified the user's "flavour personality".

Latest articles

The Walking Z: Up-close and personal with generation Z

This paper describes work carried out for AB-inBev in Germany, in support of a mixed-method approach aimed at understanding Generation Z and translating the findings into insights worth embracing - through a film outlining the diverse stories of this generation.

How to win the right friends – and influence the right people

This article seeks to shed light on the way in which younger consumers take inspiration and influence, arguing that creative collaboration with influencers retains the authenticity that brands need to convey.

Westpac targets Australia's millennials with content marketing

The article outlines how Westpac, Australia’s oldest bank, is targeting millennial customers with content marketing.

Using native video to engage the ‘uninterruptible’ Generation Z

This event report details research from Sharethrough, a native advertising software provider, on the use of native video to reach Generation Z via mobile.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com