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Key reading

marketing to millennials

Marketing to millennials: Five things every marketer should know

This report discusses the distinct media consumption habits of millennials as a way of predicting future media trends. It argues that millennials' habits vary from those of older people – an increasingly important difference for brands.

Creating Gen-Y-proof brands

Viacom research showing how to understand better the lives and needs of millennials.

Teens and screens

Five insights brands should use in mobile campaigns for teens, based on research from Orange.
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Best Practice: How to market to youth

Best Practice paper offering practical tips, examples and recommended reading.

Know the audience: Teens

Global research into the media consumption habits of teens, and advice for brands that want to engage.


Latest case studies

Rip Curl: Rip Curl Search GPS

This case study describes how Rip Curl, the world's leading surf brand, created a world-first waterproof GPS and surfing app to bring surfing into the connected age and improve its brand credibility.

Fanta: The Fanta Masters: How we used gaming as a trojan horse to compete with a Goliath

This case study describes how Fanta, a small player in the fruit-flavour drink category in MENA, created a new brand platform based on gaming to appeal to teens, and drive recruitment and consumption.

Slurpee Xpandinator: Flipping value on its head

This case study describes how Slurpee, a frozen beverage in Australia, created a brand experience to grow brand affinity whilst under price attack from competitors.

Rin: Career ready academy

This case study describes how Rin, a dominant detergent brand in some regions of India, created a mobile "career academy" to improve the career prospects of rural Indian women, and improve brand affinity.

Latest articles

Know the audience: Millennials

This article looks at Millennials, those aged between 17-31, who represent the largest share of internet users aged 16-64, and discusses their attitudes and behaviour toward devices, social networks, e-commerce, and brand engagement.

The march of the Millennials

This article examines what Millennials are like as consumers and how best to market to them.

Telling stories to the digital generation

This article reveals the results of a survey of 2,000 UK consumers to find out their views towards online brand storytelling, a trend that is fast becoming the de facto choice for brands.

Comedy Central looks beyond the TV screen

This event report addresses Comedy Central's efforts to engage millennials by becoming a broader comedy brand, rather than just being seen as a TV network.

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Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com