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Key reading

marketing to millennials

How to market effectively to millennials

This article offers best practice advice about how marketers can engage and impress the elusive Millennial demographic. To ensure an optimal response, brands should try to communicate a more meaningful underlying purpose to their business, be authentic and leverage digital content and social media effectively.

Best Practice: Marketing to centennials

Practical tips, examples and recommended reading on reaching young people aged between 0 and 19.

Creating Gen-Y-proof brands

Viacom research showing how to understand better the lives and needs of millennials.

Teens and screens

Five insights brands should use in mobile campaigns for teens, based on research from Orange.
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Know the audience: Teens

Global research into the media consumption habits of teens, and advice for brands that want to engage.

Latest case studies

Sure: Sure deodorant owns music and motion with festival experiences

This case study reveals how Sure, the deodorant brand, activated a new communications strategy at music festivals in the UK to target young audiences.

Macmillan Cancer Support: A coffee morning kit filled with fun, useful and shareable items

This case study describes how Macmillan Cancer Support, a cancer specialist support charity, appealed to new donors without alienating its older audience in the UK.

The Economist: This just in - millennial subscriptions up 165%

This case study describes how The Economist, a weekly news magazine, increased subscriptions among millennials in EMEA, Latin and North America through targeted social media.

Shock Top: Unfiltered Talk

This case study details how Shock Top, a brand of craft white ale, adapted its tactics used in Canada to reinvigorate the brand in the United States.

Latest articles

Students: Analyzing the digital behaviours and attitudes of students

This report explores the online behaviour of students through a survey of 5,198 students - defined as those who responded that their current working status was 'in education'.

Defining Korea’s millennial parents, global nomads and young forties

This article investigates characteristics of Korea's emerging consumer demographics including millennial parents, internationalist singles and shoppers in their forties with high disposable income.

Infographic: Students' online behaviour

This article summarises some of the key findings into the online behaviour of students, presented in infographic format.

Millennials: Passion, purpose and the Australian dream

This article delves into key findings from Junkee Media's annual survey of Australian millennials, surveying their attitudes to owning a home, finding their purpose in life, and engagement on social and political issues.

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