Understanding television audiences
This best practice paper argues that television is the dominant mass medium in the minds of major marketers and consumers. Television remains the primary communications channel when launching a new brand or supporting an existing brand, despite the rise in popularity of digital channels of recent years.
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10 rules for TV strategy
Tips for compelling TV ads, including guidance on using emotion and scheduling for maximum effect.
Warc adspend database: TV
This tool allows you to build your own adspend datasets for individual media channels, including TV.