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Key reading

P&G Proud Sponsor of Moms

What we know about sponsorship strategies

This guide summarises the key arguments on Warc around the topic of sponsorship, offering marketers practical advice from industry experts. It includes several case study examples, including the 'Thank You Mom' campaign from Procter & Gamble, which was based around the FMCG giant's Olympic Games sponsorship.
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Activating your sports sponsorship

Six simple guidelines for activating sports sponsorship for brands and advertisers.

How sports sponsorship has become strategic brand marketing

Sponsorship partnerships are moving from a transactional relationship to being value-based.

Sponsorship's influence

Different types of brand sponsorship deals, and the impact of these sponsorships on consumers.

Bring the event to life

Four approaches to events sponsorship for brands, including the pros and cons for each.

Latest case studies

Erste Corporate Banking

This case study describes how Erste Corporate Banking (ECB) was launched as a new sub-brand to Ceska Sporitelna, the largest retail bank in the Czech market, with a long term content strategy.

Clinique: Smart Beauty

This case study shows how Clinique, a global premium skincare brand, launched two new products into the Australian market, cementing the brand as a leading skincare innovator.

Barclays #YouAreFootball: A new way to bring true fans closer

This case study shows how Barclays, a UK financial services brand, used its sponsorship of the Premier League to strengthen its brand purpose and rebuild trust.

Oral-B: 1960's newspaper at my doorstep today?!

This case study describes how Oral-B, a mouth care brand, increased its trials and sales in India by subverting competitors' values.

Latest articles

How O2 and Evian leverage their sports sponsorships

This event report looks at how two different brands, O2 and Evian, leveraged their sports sponsorships during 2015.

Adstats: Global sponsorship

This article explores global spend on sponsorship, which is forecast to rise to $57.3 billion globally in 2015.

The story of Minion Tic Tacs: How a social media craze drove Ferrero's NPD

This event report explains how Tic Tacs, the confectionery brand owned by Ferrero, developed a new 'Minions' themed product following social media demand.

Chase banks on social and mobile to drive sponsorship

This event report addresses how Chase Bank, the financial services group, has made its sponsorship programs more interactive using social and mobile.

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Monique Dolbin


Monique Dolbin
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Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
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