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Seriously Social: How social strategy can drive business results
Warc's Seriously Social report is an exclusive analysis of the world's most effective social media campaigns by the pre-eminent marketing consultant Peter Field. The report includes guidance on types of social strategy and the various drivers of business results from social media campaigns.
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Can social media show you the wood from the trees?
An analysis of social media's financial limitations, arguing that budgets for the channel should be limited.
Social's future is not community
Why community social strategies don't work – and why social is better for ads, customer service and data.
The business return from social media
Guidance on business objectives and appropriate metrics for social media campaigns.
Social, Digital & Mobile statistics
This article summarises the findings from a We Are Social report covering key social and mobile stats.
Tigerair: Infrequent flyers
This case study describes how Tigerair, a budget airline in Australia, created an 'Infrequent Flyers Club' to popularise domestic budget air travel, overcome its poor reputation and increase revenue.
Southeastern: #SEhiddengems - online summer sale
This case study describes how Southeastern, a rail operator in the United Kingdom, launched a campaign to promote off-peak travel.
Suno FM: Twitter Radio
This case study describes how Suno FM, one of seven Hindi radio stations in UAE, partnered with Twitter to stand out from its competition and increase its listenership.
Sony: Dreams come true
This case study describes how Sony, an electronic goods brand in Hong Kong, launched a campaign with YouTube to showcase Sony products and encourage Hong Kong people to dream.
How Persil reframed Dirt is Good for digital natives
This article reveals how Persil, the laundry detergent brand, found a fresh insight that would revive its 'Dirt is Good' campaign and resonate across markets.
Cultural influence on the adoption of social networking sites
The main objective of this paper is to understand user interaction behaviour on social networking sites (SNS), and to investigate cultural influence on acceptance and use behaviour.
Reach and revenue: How programmatic is benefiting The Economist
This event report looks at how one publisher has effectively used programmatic to increase its reach while also generating sales leads and conversions.
Four tips for working with online influencers: How Remy Cointreau won in Singapore
This event report covers how Cointreau delivered a campaign with key online influencers (KOIs) in Singapore that reached 62 million people, and provides advice for consumer brands looking to engage with online influencers.
Adstats: International Ad Forecast
This brief article rounds up the international forecasts for 2016.
Mobile, social and visual communications: Insights from Facebook and Instagram
This event report highlights three recent trends in how consumers are using social media.
Measuring the contribution of social media
This edited extract from the IPA Social Works project summarises the key lessons in measuring the effectiveness of social media.
Guide to Advertising on Snapchat
This article provides information and guidance on how brands can use Snapchat to engage young audiences, as well as case studies of successful campaigns.
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