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Seriously Social: How social strategy can drive business results
Warc's Seriously Social report is an exclusive analysis of the world's most effective social media campaigns by the pre-eminent marketing consultant Peter Field. The report includes guidance on types of social strategy and the various drivers of business results from social media campaigns.
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Can social media show you the wood from the trees?
An analysis of social media's financial limitations, arguing that budgets for the channel should be limited.
Social's future is not community
Why community social strategies don't work – and why social is better for ads, customer service and data.
The business return from social media
Guidance on business objectives and appropriate metrics for social media campaigns.
Social, Digital & Mobile statistics
This article summarises the findings from a We Are Social report covering key social and mobile stats.
Lucozade Sport: Harnessing the climate to influence the conversation
This case study describes how Lucozade, a well-known energy drink brand in the UK, created a test lab during the 2014 World Cup to provide scientific results and lead the conversation about the physical conditions of playing football in Brazil, to raise its brand profile.
Optus: ROI Facebook
This case study describes how Optus, a challenger telecom company in Australia, used social media to deliver a personal service and increase sales.
Volvo Cars UK: LifePaint
This case study describes how Volvo, a car brand in the UK, partnered with a paint company to create an innovative reflective paint to provide safety to cyclists, to make safety – and by extension Volvo – exciting again.
Lowe’s Home Improvement: Vines in the real world: making the digital analogue
This case study describes how Lowe's Home Improvement, the second-largest home improvement retailer in the USA, created analogue versions of its famous digital Vines to launch its first Manhattan store.
Cultural influence on the adoption of social networking sites
The main objective of this paper is to understand user interaction behaviour on social networking sites (SNS), and to investigate cultural influence on acceptance and use behaviour.
Reach and revenue: How programmatic is benefiting The Economist
This event report looks at how one publisher has effectively used programmatic to increase its reach while also generating sales leads and conversions.
Adstats: International Ad Forecast
This brief article rounds up the international forecasts for 2016.
What we know about e-commerce and social commerce
This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Mobile, social and visual communications: Insights from Facebook and Instagram
This event report highlights three recent trends in how consumers are using social media.
Measuring the contribution of social media
This edited extract from the IPA Social Works project summarises the key lessons in measuring the effectiveness of social media.
Adstats: Global media consumption
This short article compiles statistics on media consumption, based on data from GlobalWebIndex.
What surprised IKEA in social media
This event report outlines how IKEA, the furniture retailer, used social media and in-house talent to help tackle "decoration paralysis" among consumers.
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