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Seriously Social: How social strategy can drive business results
Warc's Seriously Social report is an exclusive analysis of the world's most effective social media campaigns by the pre-eminent marketing consultant Peter Field. The report includes guidance on types of social strategy and the various drivers of business results from social media campaigns.
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Guide to advertising on Snapchat
Information, guidance and case studies on how brands can use Snapchat to engage young audiences.
Social media buyer's guide
The IAB's guide on how to advertise on the seven leading social media platforms.
The business return from social media
Guidance on business objectives and appropriate metrics for social media campaigns.
Social, Digital & Mobile statistics
This article summarises the findings from a We Are Social report covering key social and mobile stats.
How Domino's repositioned itself from pizza delivery to mealtime solution
This article examines the journey undertaken by the UK branch of pizza brand Domino's as it reacted to the rise of brands disrupting the food delivery sector by reimagining itself as a digital-first mealtime solution.
Millers: Millers and Me
This case study describes how Millers, a fashion retailer, drove awareness and engagement to increase sales in the Australian market.
Kuoni: A sand expert from Minnesota helps you pick a Mauritius or Seychelles holiday
This case study details how Kuoni, a luxury holidays company, promoted Indian Ocean holidays through photo editorials focusing on how sand differentiated the various destinations.
Ovarian Cancer Canada: Ladyballs
This case study describes how Ovarian Cancer Canada, an ovarian cancer charity, increased donations and awareness through its Ladyballs campaign.
Canon Australia’s Instagram Love Story
The article outlines how Canon, the camera brand, uses Instagram and online influencers to keep its brand relevant in Australia.
How AOL uses Snapchat to reach multiple audiences
This event report provides details about how AOL, the digital content brand, is using Snapchat to engage with many of its key audiences.
Look Who's Talking: Exploring the impact Twitter has had on language and culture
This paper describes a UK research project for Twitter, the social network; it examines the impact Twitter has had on language and culture and vice versa, to help brands better engage with its audience.
Gaining Marketing-Relevant Knowledge from Social Media Pictures: A picture is worth a thousand words
This paper describes an automated system for analysing imagery and pictures posted on social media, which in turn can be used to provide brand-specific insights such as brand awareness, popularity and use.
How TV is becoming more social
This article considers the impact of audiences increasingly using social media while watching TV, and how social mentions and TV interact and affect each other's popularity.
Why going viral is not enough: the shape of effective social media campaigns
This article looks at how successful social media campaigns can be more accurately distinguished from popular but ineffective campaigns.
Consumers on Instagram: Through their looking glass
This article explains how marketers can harness the power of Instagram and user-generated visual content to create value for their brands.
How Sainsbury's evolved 'Christmas is for Sharing'
This article looks at the development and execution of UK supermarket Sainsbury's 3 minute stop-motion spot; the brand's previous efforts have been lauded for both creativity and effectiveness.
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