You have already chosen to receive updates on this topic.
you can review you topic selection in Your Warc.
Your topic selection has been saved successfully.
You'll now receive a weekly Topic Update email when there's new content on this topic.
You can review your topic selections in Your Warc.
You will receive a weekly email whenever there’s new content on this topic.
You can review the topics you follow in Your Warc.
Seriously Social: How social strategy can drive business results
Warc's Seriously Social report is an exclusive analysis of the world's most effective social media campaigns by the pre-eminent marketing consultant Peter Field. The report includes guidance on types of social strategy and the various drivers of business results from social media campaigns.
Not a subscriber? Download this sample
Guide to advertising on Snapchat
Information, guidance and case studies on how brands can use Snapchat to engage young audiences.
Social media buyer's guide
The IAB's guide on how to advertise on the seven leading social media platforms.
The business return from social media
Guidance on business objectives and appropriate metrics for social media campaigns.
Social, Digital & Mobile statistics
This article summarises the findings from a We Are Social report covering key social and mobile stats.
Microsoft One Note: Collective Project
This case study describes how Microsoft, a computer company, raised awareness and drove usage for OneNote, a free note-taking application.
Melanoma Patients Australia: Melanoma likes me
This case study shows how Melanoma Patients Australia, an organisation focused on melanoma awareness, created a social media campaign that directly engaged with users.
adidas Originals: The year of the Superstar
This case study details a campaign from adidas, the German sportswear brand, to make their 45 year-old original shoe into the superstar of 2015 by putting a new angle on celebrity culture.
Everlast Peru: Catcalling your mom
This case study details a campaign by the sportswear manufacturer Everlast in Peru to increase penetration, and aligning the brand with the struggle for women's equality.
How EMEA toiletries brands are using social media
This report describes how toiletries brands are using social media to engage with their consumers in the EMEA region.
How to build brand trust with Snapchat
This webinar aims to help marketers understand Snapchat and explains why it will become one of the most important channels for brands.
Best practices for social video
This webinar presents key trends that are driving the success of video, how brands are using social video to enhance their social strategies, and the value of investing in new platforms like Facebook Live.
How Persil reframed Dirt is Good for digital natives
This article reveals how Persil, the laundry detergent brand, found a fresh insight that would revive its 'Dirt is Good' campaign and resonate across markets.
Resisting the Siren Call of Popular Digital Media Measures: Facebook Research Shows No Link between Trendy Online Measures and Ad Effectiveness
This article describes how marketers need to ignore simply using eye-catching metrics and focus on reorganising their organisation around an impact-led analysis of the data available.
Social media trends: The bursting of the sharing bubble
This short article describes how teenagers are increasingly rejecting the concept of sharing everything in their lives through digital channels.
Guide to advertising on Snapchat
This article provides information and guidance on how brands can use Snapchat to engage young audiences, as well as case studies of successful campaigns.
+1 202 778 0680
+44 (0) 20 7467 8100
+65 3157 6200