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Seriously Social: How social strategy can drive business results
Warc's Seriously Social report is an exclusive analysis of the world's most effective social media campaigns by the pre-eminent marketing consultant Peter Field. The report includes guidance on types of social strategy and the various drivers of business results from social media campaigns.
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Guide to advertising on Snapchat
Information, guidance and case studies on how brands can use Snapchat to engage young audiences.
Social media buyer's guide
The IAB's guide on how to advertise on the seven leading social media platforms.
The business return from social media
Guidance on business objectives and appropriate metrics for social media campaigns.
Social, Digital & Mobile statistics
This article summarises the findings from a We Are Social report covering key social and mobile stats.
How Domino's repositioned itself from pizza delivery to mealtime solution
This article examines the journey undertaken by the UK branch of pizza brand Domino's as it reacted to the rise of brands disrupting the food delivery sector by reimagining itself as a digital-first mealtime solution.
Millers: Millers and Me
This case study describes how Millers, a fashion retailer, drove awareness and engagement to increase sales in the Australian market.
Kuoni: A sand expert from Minnesota helps you pick a Mauritius or Seychelles holiday
This case study details how Kuoni, a luxury holidays company, promoted Indian Ocean holidays through photo editorials focusing on how sand differentiated the various destinations.
The Skittles Holiday Pawn Shop
This case study describes how Skittles, a confectionery brand, created a successful holiday campaign in Canada through a pop up store.
Students: Analyzing the digital behaviours and attitudes of students
This report explores the online behaviour of students through a survey of 5,198 students - defined as those who responded that their current working status was 'in education'.
What we know about marketing on Twitter
This paper explores the current writing on the subject of Twitter as a marketing tool; the microblogging platform boasts 313m monthly active users worldwide, and an instant feed where reactions to current events can let brands into culturally significant themes and invaluable customer insights.
Canon Australia’s Instagram Love Story
The article outlines how Canon, the camera brand, uses Instagram and online influencers to keep its brand relevant in Australia.
Look Who's Talking: Exploring the impact Twitter has had on language and culture
This paper describes a UK research project for Twitter, the social network; it examines the impact Twitter has had on language and culture and vice versa, to help brands better engage with its audience.
What we know about marketing on Pinterest
This article explores the current thinking surrounding marketing on Pinterest, a social platform driven by users' interests - it has proven useful for consumers planning ahead for events or seeking inspiration.
What we know about marketing on WeChat
This article explores the reading and thinking surrounding the popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to 'conversational commerce;' while it is a hit in China, consumers in other parts of the world remain concerned about privacy.
What we know about marketing on Instagram
This article explores the current reading and thinking about Instagram, the Facebook-owned photo sharing platform, popular among celebrities and the public alike.
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