You have already chosen to receive updates on this topic.
you can review you topic selection in Your Warc.
Your topic selection has been saved successfully.
You'll now receive a weekly Topic Update email when there's new content on this topic.
You can review your topic selections in Your Warc.
You will receive a weekly email whenever there’s new content on this topic.
You can review the topics you follow in Your Warc.
Seriously Social: How social strategy can drive business results
Warc's Seriously Social report is an exclusive analysis of the world's most effective social media campaigns by the pre-eminent marketing consultant Peter Field. The report includes guidance on types of social strategy and the various drivers of business results from social media campaigns.
Not a subscriber? Download this sample
Guide to advertising on Snapchat
Information, guidance and case studies on how brands can use Snapchat to engage young audiences.
Social media buyer's guide
The IAB's guide on how to advertise on the seven leading social media platforms.
The business return from social media
Guidance on business objectives and appropriate metrics for social media campaigns.
Social, Digital & Mobile statistics
This article summarises the findings from a We Are Social report covering key social and mobile stats.
Organ Donation Scotland: #Take2Minutes - How social media made a difference to those waiting for a life-saving transplant
This article describes how Organ Donation Scotland created a targeted, social campaign to maintain healthy levels of registrations to the Organ Donor Register.
Chewbacca Mask Star Wars
This case study describes how toy manufacturer Hasbro turned a viral phenomenon featuring its Star Wars Chewbacca mask into a 360º communication on TV and social networks in Spain.
Grand McExtreme Topchef
This case study describes how food giant McDonald's moved away from the €1 battle going on in traditional media between the quick-service restaurants in Spain and created a multichannel piece of branded content to appeal to foodies.
This case study describes how Unilever's packaged food brand Knorr changed its relationship with, and relevance to, Millennials with an online tool that identified the user's "flavour personality".
Canon Australia’s Instagram Love Story
The article outlines how Canon, the camera brand, uses Instagram and online influencers to keep its brand relevant in Australia.
The evolution of social: learnings from VaynerMedia, Facebook and GE
This event report explores the development of social from a niche, community engagement approach, to a medium for broadcast, driving business results at scale.
Look Who's Talking: Exploring the impact Twitter has had on language and culture
This paper describes a UK research project for Twitter, the social network; it examines the impact Twitter has had on language and culture and vice versa, to help brands better engage with its audience.
Gaining Marketing-Relevant Knowledge from Social Media Pictures: A picture is worth a thousand words
This paper describes an automated system for analysing imagery and pictures posted on social media, which in turn can be used to provide brand-specific insights such as brand awareness, popularity and use.
Toolkit 2017: Six major marketing trends for the year ahead - Executive summary
This article summarises Warc's Toolkit 2017, a guide to six key challenges for brands in the coming year.
Social in 2017: What the rise of ‘dark social’ and chat apps means for marketers
This article, taken from the Warc Toolkit 2017 report, looks at the implications for marketers of the rise of 'dark social' seen in recent years through the proliferation of chat apps such as WhatsApp, Facebook Messenger, Line and WeChat.
Content in 2017: How video is transforming social marketing
This article, taken from the Warc Toolkit 2017 report, explores how the proliferation of video is transforming social media marketing by turning social platforms into broadcast media.
+1 202 778 0680
+44 (0) 20 7467 8100
+65 3157 6200