You have already chosen to receive updates on this topic.
you can review you topic selection in Your Warc.
Your topic selection has been saved successfully.
You'll now receive a weekly Topic Update email when there's new content on this topic.
You can review your topic selections in Your Warc.
You will receive a weekly email whenever there’s new content on this topic.
You can review the topics you follow in Your Warc.
Seriously Social: How social strategy can drive business results
Warc's Seriously Social report is an exclusive analysis of the world's most effective social media campaigns by the pre-eminent marketing consultant Peter Field. The report includes guidance on types of social strategy and the various drivers of business results from social media campaigns.
Not a subscriber? Download this sample
Can social media show you the wood from the trees?
An analysis of social media's financial limitations, arguing that budgets for the channel should be limited.
Social's future is not community
Why community social strategies don't work – and why social is better for ads, customer service and data.
The business return from social media
Guidance on business objectives and appropriate metrics for social media campaigns.
Social, Digital & Mobile statistics
This article summarises the findings from a We Are Social report covering key social and mobile stats.
Cadbury: Rate the 8
This case study details food manufacturer Mondelez's brand building campaign in Ireland, which sought to rescue the diminishing sector of 'impulse chocolate' and boost the Cadbury chocolate brand.
50 years of Fiesta Ferrero
This case study shows how Ferrero snacks created an integrated campaign in Italy to penetrate a younger market with its ailing Fiesta brand.
NSPCC flaw in the law
This case study investigates how the NSPCC, the British children's charity, campaigned to change the law and protect children from online sexual abuse.
SisalPay: GoBeyond - the fast lane for Italian ideas
This case study explains how SisalPay, Italy's leading payments and service provider, put together a campaign to 'GiveBack' and bring positivity to the country despite an economic crisis.
Adstats: International Ad Forecast
This brief article rounds up the international forecasts for 2016.
Mobile, social and visual communications: Insights from Facebook and Instagram
This event report highlights three recent trends in how consumers are using social media.
Measuring the contribution of social media
This edited extract from the IPA Social Works project summarises the key lessons in measuring the effectiveness of social media.
Navigating our newly complicated social lives
This article explains how Instant Messaging and other new forms of social platforms present a new set of challenges for brands that they cannot afford to ignore.
Adstats: Global media consumption
This short article compiles statistics on media consumption, based on data from GlobalWebIndex.
The future fan: Exploring the evolution of music fandom and what it means to brands and the media
This paper examines the world of fandom, its evolution, drivers and future direction, using Twitter as the baseline platform and outlining a social media usage strategy that can serve the music industry.
Know the audience: Mums
This article discusses recent global statistics, research and insights into mothers.
Gilt Groupe builds it brand – and sales – with Instagram
This event report outlines the various ways in which Gilt Groupe, the flash-sales platforms for luxury apparel, is using Instagram.
+1 202 778 0680
+44 (0) 20 7467 8100
+65 3157 6200