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Seriously Social: How social strategy can drive business results
Warc's Seriously Social report is an exclusive analysis of the world's most effective social media campaigns by the pre-eminent marketing consultant Peter Field. The report includes guidance on types of social strategy and the various drivers of business results from social media campaigns.
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Can social media show you the wood from the trees?
An analysis of social media's financial limitations, arguing that budgets for the channel should be limited.
Social's future is not community
Why community social strategies don't work – and why social is better for ads, customer service and data.
The business return from social media
Guidance on business objectives and appropriate metrics for social media campaigns.
Social, Digital & Mobile statistics
This article summarises the findings from a We Are Social report covering key social and mobile stats.
Shell Lego: Created by Us, built by You
This case study shows how Shell V-Power, a global premium fuel brand, increased market penetration and consumer preference by offering exclusive LEGO Ferrari model sets with fuel purchase.
Paramanya: A million downloads in a month
This case study shows how Paramanya, a localised mobile game in Turkey, launched with a three-phase strategy to generate awareness and interactivity.
Autodrop: How GIFvertising disrupted TV and put Autodrop back on the map
This case study describes how Dutch licorice brand Autodrop increased sales in spite of comparatively low advertising spend.
Mobil Delvac: Behind the wheels
This case study describes how Mobil Delvac, a motor oil brand in the US, increased its brand loyalty by focussing on customers rather than the product in its media campaign.
Know the audience: Mums
This article discusses recent global statistics, research and insights into mothers.
Warc Webinar: Seriously Social 2015
In this webinar, Peter Field discusses his top takeaways from Warc's 'Seriously Social' report, an in-depth analysis of the world's most effective social media campaigns in 2015.
Know the audience: Brand followers
This article reveals findings from global research into people who follow brands on social media.
Chase banks on social and mobile to drive sponsorship
This event report addresses how Chase Bank, the financial services group, has made its sponsorship programs more interactive using social and mobile.
Coming of age on screens: How Facebook explored what it's like to grow up in today's world
This paper shares the findings of a research project into the lives of young people aged 13-24 across 11 international markets, using mobile diaries to cover attitudes towards friends, media, brands, education and socialising.
Facebook's six key principles for the new marketing paradigm
This event report outlines six key principles to help advertisers get more out of Facebook, grounded in the platform's own ad data.
Trend Snapshot: Buy Buttons
This article discusses 'buy buttons', which are spreading rapidly across websites and mobile apps, and making it easier for people to buy products.
Philadelphia feeds Facebook users – and boosts sales
This event report shows how Philadelphia, the cream-cheese line owned by Mondelez International, used Facebook to reach a consumer that is increasingly interested in mobile and video.
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