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Key reading

Doritos Mariachi

Seriously Social: How social strategy can drive business results

Warc's Seriously Social report is an exclusive analysis of the world's most effective social media campaigns by the pre-eminent marketing consultant Peter Field. The report includes guidance on types of social strategy and the various drivers of business results from social media campaigns.
Not a subscriber? Download this sample

Guide to advertising on Snapchat

Information, guidance and case studies on how brands can use Snapchat to engage young audiences.

Social media buyer's guide

The IAB's guide on how to advertise on the seven leading social media platforms.

The business return from social media

Guidance on business objectives and appropriate metrics for social media campaigns.

Social, Digital & Mobile statistics

This article summarises the findings from a We Are Social report covering key social and mobile stats.


Latest case studies

Tigerair Australia: Infrequent Flyers Club

This case study shows how Tigerair, an Australian low-cost airline, improved its very low customer consideration scores with a humorous and highly shareable campaign.

adidas Originals: The year of the Superstar

This case study details a campaign from adidas, the German sportswear brand, to make their 45 year-old original shoe into the superstar of 2015 by putting a new angle on celebrity culture.

Vodafone: Sunday Grannies

This case study looks at a campaign from Vodafone, the international telco, in Romania that leveraged meaningfulness for the elderly in advertising 4G connectivity.

Everlast Peru: Catcalling your mom

This case study details a campaign by the sportswear manufacturer Everlast in Peru to increase penetration, and aligning the brand with the struggle for women's equality.

Latest articles

The new connected consumer code: Unlocking digital commerce opportunities

This report explores how technological advances and increased connectivity are underpinning a commerce revolution and forever changing the way that consumers all around the world browse and buy all types of products and services.

Dopamine and the science of social media sharing

This article explores the neuroscience behind social sharing and how brands can better understand dopamine cycles to make social media content more engaging, including programmatic and effective targeting techniques.

How EMEA toiletries brands are using social media

This report describes how toiletries brands are using social media to engage with their consumers in the EMEA region.

Best practices for social video

This webinar presents key trends that are driving the success of video, how brands are using social video to enhance their social strategies, and the value of investing in new platforms like Facebook Live.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com