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Key reading

Doritos Mariachi

Seriously Social: How social strategy can drive business results

Warc's Seriously Social report is an exclusive analysis of the world's most effective social media campaigns by the pre-eminent marketing consultant Peter Field. The report includes guidance on types of social strategy and the various drivers of business results from social media campaigns.
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Guide to advertising on Snapchat

Information, guidance and case studies on how brands can use Snapchat to engage young audiences.

Social media buyer's guide

The IAB's guide on how to advertise on the seven leading social media platforms.

The business return from social media

Guidance on business objectives and appropriate metrics for social media campaigns.

Social, Digital & Mobile statistics

This article summarises the findings from a We Are Social report covering key social and mobile stats.


Latest case studies

Microsoft One Note: Collective Project

This case study describes how Microsoft, a computer company, raised awareness and drove usage for OneNote, a free note-taking application.

Melanoma Patients Australia: Melanoma likes me

This case study shows how Melanoma Patients Australia, an organisation focused on melanoma awareness, created a social media campaign that directly engaged with users.

adidas Originals: The year of the Superstar

This case study details a campaign from adidas, the German sportswear brand, to make their 45 year-old original shoe into the superstar of 2015 by putting a new angle on celebrity culture.

Everlast Peru: Catcalling your mom

This case study details a campaign by the sportswear manufacturer Everlast in Peru to increase penetration, and aligning the brand with the struggle for women's equality.

Latest articles

How EMEA toiletries brands are using social media

This report describes how toiletries brands are using social media to engage with their consumers in the EMEA region.

How to build brand trust with Snapchat

This webinar aims to help marketers understand Snapchat and explains why it will become one of the most important channels for brands.

Best practices for social video

This webinar presents key trends that are driving the success of video, how brands are using social video to enhance their social strategies, and the value of investing in new platforms like Facebook Live.

How Persil reframed Dirt is Good for digital natives

This article reveals how Persil, the laundry detergent brand, found a fresh insight that would revive its 'Dirt is Good' campaign and resonate across markets.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com