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Key reading

Doritos Mariachi

Seriously Social: How social strategy can drive business results

Warc's Seriously Social report is an exclusive analysis of the world's most effective social media campaigns by the pre-eminent marketing consultant Peter Field. The report includes guidance on types of social strategy and the various drivers of business results from social media campaigns.
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Can social media show you the wood from the trees?

An analysis of social media's financial limitations, arguing that budgets for the channel should be limited.

Social's future is not community

Why community social strategies don't work – and why social is better for ads, customer service and data.

The business return from social media

Guidance on business objectives and appropriate metrics for social media campaigns.

Social, Digital & Mobile statistics

This article summarises the findings from a We Are Social report covering key social and mobile stats.

Latest case studies

Lucozade Sport: Harnessing the climate to influence the conversation

This case study describes how Lucozade, a well-known energy drink brand in the UK, created a test lab during the 2014 World Cup to provide scientific results and lead the conversation about the physical conditions of playing football in Brazil, to raise its brand profile.

Optus: ROI Facebook

This case study describes how Optus, a challenger telecom company in Australia, used social media to deliver a personal service and increase sales.

Volvo Cars UK: LifePaint

This case study describes how Volvo, a car brand in the UK, partnered with a paint company to create an innovative reflective paint to provide safety to cyclists, to make safety – and by extension Volvo – exciting again.

Lowe’s Home Improvement: Vines in the real world: making the digital analogue 

This case study describes how Lowe's Home Improvement, the second-largest home improvement retailer in the USA, created analogue versions of its famous digital Vines to launch its first Manhattan store.

Latest articles

Cultural influence on the adoption of social networking sites

The main objective of this paper is to understand user interaction behaviour on social networking sites (SNS), and to investigate cultural influence on acceptance and use behaviour.

Reach and revenue: How programmatic is benefiting The Economist

This event report looks at how one publisher has effectively used programmatic to increase its reach while also generating sales leads and conversions.

Adstats: International Ad Forecast

This brief article rounds up the international forecasts for 2016.

What we know about e-commerce and social commerce

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.

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Monique Dolbin


Monique Dolbin
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Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
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