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Key reading

L'Oreal Excellence

The future of search

This article, from search market leader Google, argues that search is becoming increasingly useful in brand-building campaigns. It uses examples from brands including cosmetics giant L'Oréal to support this argument – adding that marketers need to move away from their traditional direct response approach when buying search ads.

How to make your brand a verb

Practical guidance on using the correct words to describe a brand – which is very important for SEO.

Search engine optimisation

Best Practice paper offering guidance for brands on choosing the best SEO project partner.

Insights from social and search

This Best Practice paper covers search and social data, which are increasingly being used to drive insights.

Three SEO issues every brand should know about

An event report looks at the evolution of Google’s search algorithms and what they mean for publishers.


Latest case studies

Babyshop embraces showrooming

This case study describes how Babyshop, a Norwegian maternity retailer, created a campaign to turn the practice of showrooming to its advantage, targeting customers in and around physical stores.

Toys R Us: Results R Us

This case study explores how Toys "R" Us, the toy retailer, made use of both online and offline marketing to grow its loyal UK user base and drive strong sales volume.

OVO Energy: The Surround Sound Approach

This case study demonstrates how OVO Energy, an energy provider in the UK, used digital advertising to grow awareness and new customers.

DPA: Adoptable trends

This case study details a campaign from Dallas Pets Alive, a US campaign group against the euthanasia of unadopted dogs, that increased online engagement, traffic, and ultimately, adoptions.

Latest articles

AdEx Benchmark study: The onward march of online and search

This event report looks at the growth of online advertising spending in Europe and how multiscreening in eastern Europe can make TV advertising more effective.

Rethinking mobile search ads in Japan

This article explores research into mobile search behaviour in Japan and how search advertising can be targeted to drive more conversions.

Three SEO issues every brand should know about: The view from iProspect

This event report looks at the evolution of Google’s search algorithms and what they mean for content.

Point of view: Beware bad SEO 'services'

This article outlines some of the signs to look for when hiring a Search Engine Optimisation (SEO) agency - because poor services can do real damage.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com