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Product placement

Key reading

OOH placement

Refining a product placement business

This article highlights some real world examples of product placement that is contextually appropriate to the program, the category and the audience. The paper looks at the changing role of product placement in a fragmented media landscape, including integrations with esurance and Turner broadcasting.
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The future of product placement

The view from media agency MEC on developments in personalised placements for on-demand television.

Key insights on the UK product placement TV market

The effectiveness of product placement for audiences that are new to this technique.

The implicit impact of product placement

Research that highlights some interesting points to consider when designing a product placement strategy.

Latest case studies

Paramanya: A million downloads in a month

This case study shows how Paramanya, a localised mobile game in Turkey, launched with a three-phase strategy to generate awareness and interactivity.

Clinique: Smart Beauty

This case study shows how Clinique, a global premium skincare brand, launched two new products into the Australian market, cementing the brand as a leading skincare innovator.

Hasbro Deutschland GMBH: Office war

This case study describes how Hasbro Deutschland GMBH promoted its toy NERF Blasters to a new demographic in Germany.

Priority Mail Shipping: USPS Delivers with The Amazing Spider-Man 2

This case study describes how the United States Postal Service partnered with a blockbuster film to regain its position as a trusted postal carrier.

Latest articles

Impact of flow on recognition of and attitudes towards in-game brand placements: Brand congruence and placement prominence as moderators

This study investigates the moderating influences of brand congruence and placement prominence on the impact of game-evoked flow on cognitive and affective outcomes for in-game brand placements.

Product placement and the promotion of healthy food to pre-adolescents: When popular TV series make carrots look cool

Although many scholars have raised concerns about product placement directed at children, the practice may offer interesting outcomes when used for pro-social objectives.

The future of product placement

This article discusses developments in the UK of personalised product placement in on-demand television.

The Relationship Between Product Placement and the Performance of Movies: Can Brand Promotion in Films Help or Hurt Moviegoers' Experience?

Star power, genre, sequel, and word of mouth (WOM), are among the critical factors affecting a film's box-office success.

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Asia Pacific

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