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Key reading

Newspaper

Understanding and measuring newspaper audiences

This Best Practice paper offers guidance on reaching and engaging newspaper audiences. The paper looks into the strategic value of placing newspaper ads, overs an overview of how ad impressions are measured and points towards future multi-platform development in the sector.
Not a subscriber? Download this sample

Understanding magazine audiences

Best Practice paper summarising the best ways to use magazines as an advertising channel.

Planning for print and tablet reading

The very different experiences of reading newspapers and magazines on a tablet and in print.

Warc adspend database: Print

This tool allows you to build adspend data for channels, including newspapers and magazines.


Latest case studies

The company you keep: Revealing the hidden power of media context

This case study shows how Newsworks, the marketing body for national newspapers, demonstrated that when people view advertised brands within a familiar or loved media context, they form a positive impression of the advertised brand, and the effect is stronger when the relationship is deep.

BT Sport for Business: BT Sport Pub Signs 

This case study demonstrates how BT Sport, the television channel, promoted its exclusive access in the UK to show UEFA Champions League football to grow subscriptions from independent pubs.

Harrison's Fund: I wish my son was a dog

This case study demonstrates how Harrison's fund, a charity that funds research into Duchenne Muscular Distrophy (DMD), generated attention and debate with one press ad.

Karma Nirvana: Day of Memory, Part 1 Suffocation

This case study demonstrates how Karma Nirvana raised awareness of honour-based violence in the UK public and political sphere with a packaged magazine campaign.

Latest articles

Adstats: International Ad Forecast

This brief article rounds up the international forecasts for 2016.

Global Marketing Index, January 2016: Marketing budgets rise strongly in Europe

This article summarises the results of the Global Marketing Index (GMI) for January 2016, when marketing activity continued at a solid rate of growth.

Mixed-Media Modeling May Help Optimize Campaign Recognition and Brand Interest: How to Apply The "Mixture-Amount Modeling" Method to Cross-Platform Effectiveness Measurement

The current study applied a “mixture-amount modeling” statistical approach—used most often in biology, agriculture, and food science—to measure the impact of advertising effort and allocation across different media.

How to use press (including magazines) for customer acquisition

This article explains how to use press (including magazines) in customer acquisition.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com