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Key reading

Newspaper

Understanding and measuring newspaper audiences

This Best Practice paper offers guidance on reaching and engaging newspaper audiences. The paper looks into the strategic value of placing newspaper ads, overs an overview of how ad impressions are measured and points towards future multi-platform development in the sector.
Not a subscriber? Download this sample

Understanding magazine audiences

Best Practice paper summarising the best ways to use magazines as an advertising channel.

Planning for print and tablet reading

The very different experiences of reading newspapers and magazines on a tablet and in print.

Warc adspend database: Print

This tool allows you to build adspend data for channels, including newspapers and magazines.




Latest case studies

Macmillan Cancer Support: If nobody speaks of remarkable things

This case study shows how Macmillan Cancer Support, a UK charity, struck a unique content partnership with a national newspaper's agony aunt to educate the audience about the charity's services.

National Health Insurance Company Daman: A print ad that gave people in the UAE some much needed Vitamin D

This case study describes how Daman, a health insurance company in the United Arab Emirates, used innovative printing technology to give the population some much-need vitamin D.

How Octasa achieved big growth in a seemingly no-win situation

This case study describes how Octasa, a branded medicine for treating ulcerative colitis (UC) in the UK, used a communications campaign to break out of an undifferentiated market and become the prescribed drug of choice.

Three: Sorry (not sorry) for all the Holiday Spam

This case study shows how Three, a mobile operator, used a humorous campaign to introduce a more customer-centric value proposition and increase sales.

Latest articles

Global Ad Trends

This report summarises the data stored in Warc's Adspend Database, which tracks advertising expenditure for eight media in 96 individual markets back to 1980.

Newsworks: How people buy

This study for Newsworks, the UK body representing newbrands, explores consumer purchase decision journeys across the multitude of devices and sources that modern buyers consult, in order to shed light on where newsbrands can slot into the media mix in order to influence decisions.

Trinity Mirror: Understanding audiences to create content to be shared

This event report details research from Trinity Mirror, the UK regional newspaper group, that sought to understand and segment its audience is a more contemporary way.

Millward Brown on why salience isn’t everything - and magazines still matter

This event report considers the latest response to the influential Byron Sharp book 'How Brands Grow', in which he argued that the main thing that matters for brands is getting noticed.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com