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POP & in-store

Key reading


How great point of purchase can turn shoppers into buyers

This article argues that, as ad media channels fragment, retail point-of-sale is arguably the universal meeting point in which the crucial act of relating with the brand, switching from interest into involvement and, ultimately, buying takes place. It uses an example from Carrefour, the retailer.
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Eye-tracking insights for enhancing shopper marketing

This article discusses shopper marketing and reveals patterns in findings from eye-tracking research.

The evolving future of checkout

Some of the factors that are driving shoppers' interactions with checkout zones, a crucial area for brands.

iBeacon – New ways to connect with shoppers

This new tech offers customers an end-to-end in-store experience, solely through an app on their phone.

Latest case studies

Xperia: Launching the world's first underwater store

This case study shows how Sony, the technology company, created the world's first underwater store to market the Xperia Z3, the world's first fully waterproof phone.

Harvey Nichols: Have yourself a very selfish Christmas

This case study shows how Harvey Nichols, a UK retailer, used a funny Christmas campaign, backed by a new product line, to stand out from the crowd.

M&S Food: Creating a category of one

This case study shows how M&S Food, a British supermarket brand, successfully rebranded its own image towards building a stronger identity and grow its sales.

Pocari Sweat's 'run'away success story

This case study describes how Pocari Sweat, an isotonic drink brand in Singapore, used new technology to create a brand experience to increase plateaued sales and consumer engagement.

Latest articles

Design the retail experience

This article argues that design is key for retailers, and that designers should focus on invoking empathy and stimulating shoppers' senses.

Refine packaging design through neuroscience

This article shares findings from neuroscience research into the role of packaging in shaping consumer perception and triggering purchase, using an example from Tesco, the UK supermarket chain.

Brand fight-back against private label: too little, too late?

This article investigates whether the major supermarkets have already lost too much ground to the discounters to make a recovery.

Bridging the divide between brand and shopper marketing

This article explains four changes to shopper marketing research that will make marketing more effective by integrating brand and shopper marketing.

Want to find out more? Contact us

Monique Dolbin


Monique Dolbin
+1 202 778 0680

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200