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POP & in-store


Key reading

Carrefour

How great point of purchase can turn shoppers into buyers

This article argues that, as ad media channels fragment, retail point-of-sale is arguably the universal meeting point in which the crucial act of relating with the brand, switching from interest into involvement and, ultimately, buying takes place. It uses an example from Carrefour, the retailer.
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Eye-tracking insights for enhancing shopper marketing

This article discusses shopper marketing and reveals patterns in findings from eye-tracking research.

The evolving future of checkout

Some of the factors that are driving shoppers' interactions with checkout zones, a crucial area for brands.

iBeacon – New ways to connect with shoppers

This new tech offers customers an end-to-end in-store experience, solely through an app on their phone.


Latest case studies

SA Health: Aboriginal Immunisation

This case study shows how Australia's SA Health set out to provide immunisation for disadvantaged Aboriginal babies with an innovative and cost-effective solution.

Media Markt: Rabbit Race

This case study shows how Media Markt, Germany's largest consumer electronics retail chain and online shop, created an innovative and funny live marketing event.

Lick Frozen Yogurt: Launching the UK's favourite frozen yogurt

This case study describes how Lick Frozen Yogurt focused upon its packaging design to successfully launch the brand into the mainstream retail market in the UK.

Lowe’s Home Improvement: Vines in the real world: making the digital analogue 

This case study describes how Lowe's Home Improvement, the second-largest home improvement retailer in the USA, created analogue versions of its famous digital Vines to launch its first Manhattan store.

Latest articles

The new technology in shopper marketing

This article discusses the various marketing techniques, including Augmented Reality and Facial Recognition, that can be used to investigate and influence in-store purchase decisions.

Design the retail experience

This article argues that design is key for retailers, and that designers should focus on invoking empathy and stimulating shoppers' senses.

Refine packaging design through neuroscience

This article shares findings from neuroscience research into the role of packaging in shaping consumer perception and triggering purchase, using an example from Tesco, the UK supermarket chain.

Coke's three steps for IoT marketing

This event report outlines how Coca-Cola, the soft drinks manufacturer, is seeking to use vending machines as part of its marketing strategy for the Internet of Things (IoT).

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Monique Dolbin

Americas

Monique Dolbin
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Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com