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POP & in-store


Key reading

Carrefour

How great point of purchase can turn shoppers into buyers

This article argues that, as ad media channels fragment, retail point-of-sale is arguably the universal meeting point in which the crucial act of relating with the brand, switching from interest into involvement and, ultimately, buying takes place. It uses an example from Carrefour, the retailer.
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Eye-tracking insights for enhancing shopper marketing

This article discusses shopper marketing and reveals patterns in findings from eye-tracking research.

The evolving future of checkout

Some of the factors that are driving shoppers' interactions with checkout zones, a crucial area for brands.

iBeacon – New ways to connect with shoppers

This new tech offers customers an end-to-end in-store experience, solely through an app on their phone.




Latest case studies

Dr.Max Bonus Card Benefits

This case study details how the Czech pharmacy Dr Max introduced a loyalty program that brings together prior medical information so that customers can receive personalised treatment and a smoother process.

Bona: Jedna Bedna - Store Re-branding

This case study describes how Czech retailer, Jedna Bedna, increased awareness of the shop by redesigning its stores.

Cancer Research UK: Tap to Beat Cancer

This case study describes how British charity Cancer Research UK found a way to raise money using contactless technology.

Wong Asia: The Power of Optimism

This case study explains how Wong Asia, a supermarket in Peru, responded quickly to maintain its reputation after a store burnt down.

Latest articles

Taylors Wines: How cooling things down can heat things up

This case study explains how Taylors Wines reversed its dollar value sales declines by creating Optimum Drinking Temperature Sensors, elevating wine-making credentials, and imparting useful, shareable information to improve the experience for thousands of Australian wine drinkers.

Alcon's new vision for shopper marketing

This event report demonstrates how Alcon has built up the shopper marketing muscle of its various brands in the eye-care space.

The new technology in shopper marketing

This article discusses the various marketing techniques, including Augmented Reality and Facial Recognition, that can be used to investigate and influence in-store purchase decisions.

Design the retail experience

This article argues that design is key for retailers, and that designers should focus on invoking empathy and stimulating shoppers' senses.

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