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POP & in-store

Key reading


How great point of purchase can turn shoppers into buyers

This article argues that, as ad media channels fragment, retail point-of-sale is arguably the universal meeting point in which the crucial act of relating with the brand, switching from interest into involvement and, ultimately, buying takes place. It uses an example from Carrefour, the retailer.
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Eye-tracking insights for enhancing shopper marketing

This article discusses shopper marketing and reveals patterns in findings from eye-tracking research.

The evolving future of checkout

Some of the factors that are driving shoppers' interactions with checkout zones, a crucial area for brands.

iBeacon – New ways to connect with shoppers

This new tech offers customers an end-to-end in-store experience, solely through an app on their phone.

Latest case studies

Taylors Wines: How cooling things down can heat things up

This case study explains how Taylors Wines reversed its dollar value sales declines by creating Optimum Drinking Temperature Sensors, elevating wine-making credentials, and imparting useful, shareable information to improve the experience for thousands of Australian wine drinkers.

Vodafone Egypt: Fakka

This case study explores Vodafone's campaign in Egypt to grow usage base in the prepaid recharge card segment by having micro recharge cards used as small change.

Heineken: Our shout

This case study looks at the beer company, Heineken's campaign in the UK that drove on-trade that increased drinkers' dwell time by offering web services or advertising in return for an incremental draught volume.

Ribena Transforms Scrap to Gold

This case study describes how Ribena, an English origin brand of blackcurrant-based uncarbonated and carbonated soft drinks, promoted its new drink variant to restaurant customers in Malaysia by using a branded card as its new advertising platform.

Latest articles

The new technology in shopper marketing

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This article discusses the various marketing techniques, including Augmented Reality and Facial Recognition, that can be used to investigate and influence in-store purchase decisions.

Alcon's new vision for shopper marketing

This event report demonstrates how Alcon has built up the shopper marketing muscle of its various brands in the eye-care space.

Design the retail experience

This article argues that design is key for retailers, and that designers should focus on invoking empathy and stimulating shoppers' senses.

Refine packaging design through neuroscience

This article shares findings from neuroscience research into the role of packaging in shaping consumer perception and triggering purchase, using an example from Tesco, the UK supermarket chain.

Want to find out more? Contact us

Monique Dolbin


Monique Dolbin
+1 202 778 0680

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200