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Key reading

Always #LikeAGirl

Understanding out-of-home audiences

This Best Practice paper explores different ways out of home media can be used as part of the marketing mix, and discusses how digital is improving outdoor effectiveness. It argues that digital technology allows electronic sites to be updated or changed, creating opportunity for advertising targeted by time and expected audience.
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Planning out-of-home

Common issues in planning for outdoor, including changing formats, audience reach and measurement

Outdoor measurement: A route to better returns

A new GPS measurement approach which offers a realistic understanding of how people see OOH ads.

Formulating value in digital out-of-home

Three dimensions through which to assess the possible payback from outdoor campaigns that use digital.

Warc adspend database: Outdoor

This tool allows you to build your own adspend datasets for individual media channels, including outdoor.

Latest case studies

Currys PC World: A very un-subtle hint for what I want this Christmas

This case study details how Currys PC World, a UK electrical retailer, creatively used data and media to drive engagement and persuasion scores in the UK market.

Department for International Trade: Real overseas business opportunities broadcast live

This case study details how the UK Department of International Trade increased interest among SME businesses in exports.

Microsoft: Eight people stuck to a billboard and you control the (bad) weather

This case study details how Microsoft, an electronics company, celebrated the launch of its Rise of the Tomb Raider game for its Xbox gaming platforms in the UK.

TD Bank: Official Partner of Big Dreams

This case study describes how TD Bank, a Canadian bank, increased its consideration amongst small business owners by demonstrating commitment to them.

Latest articles

Global Ad Trends

This report summarises the data stored in Warc's Adspend Database, which tracks advertising expenditure for eight media in 96 individual markets back to 1980.

Mobile data revolutionises out-of-home measurement

This event report outlines how mobile data is enhancing marketers' ability to buy and measure outdoor advertising.

Lowdown: OpenLoop

This brief article examines OpenLoop, a new digital out-of-home campaign management tool that facilitates real-time reactive campaigns across multiple formats and locations.

Adstats: International Ad Forecast

This brief article rounds up the international forecasts for 2016.

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