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Achieving 'valuable virality': Five steps to social video success
This article outlines practical guidance for brands to make their online videos 'go viral'. Advice includes making the brand central to the video execution. Examples of this discussed in the article include 'Like a Girl', an online video-supported campaign for Always.
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Measure video meaningfully
The importance of measuring video viewability accurately, and how measurement might be improved.
Livestreaming apps – the value of Periscope and Meerkat for brands
How brands are using livestreaming apps, such as Periscope and Meerkat, to engage with consumers.
The growth of vertical video
Why video content is increasingly designed to be viewed in portrait rather than landscape form.
Maximizing the online video viewer experience
An AOL study on how to optimize online video, examining the differences between long and short form.
Hello bank! Hello play!
This case study describes how Hello Bank!, BNP Paribas' mobile banking solution, launched a crowd sponsoring platform dedicated to music in France.
SPC Ardmona: #MyFamilyCan: How a humble can empowered millions of Australians
The case study shows how SPC, Australia's largest fruit processor and cannery business, used its cans to be at the heart of a national debate on food labelling and increase sales.
Sakker El Dekkene (Stop the Shop): Lebanon4Sale
This case study describes how Sakker El Dekkene (Stop the Shop, or SED), a Lebanese anti-corruption NGO, created a platform that encouraged people to report corruption in Lebanon with the ultimate aim of exerting public pressure for change and reforms.
LiveOnNY: Long Live New York
This case study shows how LiveOnNY, a nonprofit New York organisation for organ, eye and tissue donation, increased brand awareness and participation using a short animated video.
AdReaction: Video Creative in a Digital World
This paper details Millward Brown's AdReaction Video study, an attempt to find out what people think of video ads on different screens, how they watch videos – and for how long – and how to create ads that customers won't want to skip.
Mythbusting Hong Kong's Television and Digital Video Evolution
This research from busts five myths about how Hong Kong consumes video content based on data from both local and international video platforms, with a particular focus on the changing balance between television, OTT and digital video opportunities.
Adstats: Online video
This short article considers the most recent statistics and forecasts for online video, a form of advertising seeing $10.9bn spent in 2015 across six markets.
Best practices for social video
This webinar presents key trends that are driving the success of video, how brands are using social video to enhance their social strategies, and the value of investing in new platforms like Facebook Live.
The Lexus ‘Hoverboard’ and the future of online video
This event report discusses the Lexus 'Hoverboard' video campaign, which centred on a spectacular stunt that was turned into a brand film and boosted Lexus' relevancy.
Proving video ROI: How to connect video ad spend to product sales
This article explores how brands can achieve nirvana by connecting video ad spend to product sales, and deliver a solid ROI measurement.
How to develop an effective YouTube content strategy
This article provides best practices for developing a content strategy on the most visited online video platform in the world, allowing brands to engage a different culture from the mainstream and find a place in the 'everything channel'.
Creative bravery and a point of view: how Guinness succeeds with video advertising
This event report describes how Guinness embraces a philosophy of "creative bravery" to ensure its content stands out in an increasingly crowded field.
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