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Achieving 'valuable virality': Five steps to social video success
This article outlines practical guidance for brands to make their online videos 'go viral'. Advice includes making the brand central to the video execution. Examples of this discussed in the article include 'Like a Girl', an online video-supported campaign for Always.
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How to develop an effective YouTube content strategy
Best practices to help brands engage subcultures and find a place in the 'everything channel'.
Measure video meaningfully
The importance of measuring video viewability accurately, and how measurement might be improved.
Livestreaming apps – the value of Periscope and Meerkat for brands
How brands are using livestreaming apps, such as Periscope and Meerkat, to engage with consumers.
The growth of vertical video
Why video content is increasingly designed to be viewed in portrait rather than landscape form.
BMW Group and BMW of North America: Eyes on Gigi
This case study describes how BMW, a German car maker, used immersive and interactive video content to drive awareness of BMW M2 vehicles.
safefood: Reaching the unreachable. Convincing the inconvincible. Persuading all sexually active women, not just those planning a family, to take folic acid daily.
This case study describes how safefood, a public food safety and healthy eating body in Ireland, changed the conversation around the use of folic acid with a digital, educational campaign.
Daintree: How we took Hate out of the Debate
This case study demonstrates how Daintree Paper, a stationery shop in Dublin, Ireland, turned around its fortune with just one smart, low budget campaign.
This case study describes how Acura, Honda's luxury car brand, used the Periscope platform to create a live event right in its audience's news feed on their mobiles.
The World of Short Form Video for Post Millennials: And implications for broadcasters
This paper discusses key trends in short form video viewing, with a particular focus on post millennials (under 16s), including how they watch, what they watch and how they discover content.
Mythbusting Hong Kong's Television and Digital Video Evolution
This research from busts five myths about how Hong Kong consumes video content based on data from both local and international video platforms, with a particular focus on the changing balance between television, OTT and digital video opportunities.
AdReaction: Video Creative in a Digital World
This paper details Millward Brown's AdReaction Video study, an attempt to find out what people think of video ads on different screens, how they watch videos – and for how long – and how to create ads that customers won't want to skip.
Adstats: Online video
This short article considers the most recent statistics and forecasts for online video, a form of advertising seeing $10.9bn spent in 2015 across six markets.
The Lexus ‘Hoverboard’ and the future of online video
This event report discusses the Lexus 'Hoverboard' video campaign, which centred on a spectacular stunt that was turned into a brand film and boosted Lexus' relevancy.
Proving video ROI: How to connect video ad spend to product sales
This article explores how brands can achieve nirvana by connecting video ad spend to product sales, and deliver a solid ROI measurement.
This article provides best practices for developing a content strategy on the most visited online video platform in the world, allowing brands to engage a different culture from the mainstream and find a place in the 'everything channel'.
Programmatic Video: A Spectrum of Automation
This article aims to provide buyers and sellers of programmatic video solutions with a framework to help them evaluate the features and functionalities of different platforms.
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