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Key reading

Always #LikeAGirl

Achieving 'valuable virality': Five steps to social video success

This article outlines practical guidance for brands to make their online videos 'go viral'. Advice includes making the brand central to the video execution. Examples of this discussed in the article include 'Like a Girl', an online video-supported campaign for Always.
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How to develop an effective YouTube content strategy

Best practices to help brands engage subcultures and find a place in the 'everything channel'.

Measure video meaningfully

The importance of measuring video viewability accurately, and how measurement might be improved.

Livestreaming apps – the value of Periscope and Meerkat for brands

How brands are using livestreaming apps, such as Periscope and Meerkat, to engage with consumers.

The growth of vertical video

Why video content is increasingly designed to be viewed in portrait rather than landscape form.




Latest case studies

How Domino's repositioned itself from pizza delivery to mealtime solution

This article examines the journey undertaken by the UK branch of pizza brand Domino's as it reacted to the rise of brands disrupting the food delivery sector by reimagining itself as a digital-first mealtime solution.

Canada Goose: Out There

This case study describes how Canada Goose, a clothing manufacturer, launched its first global advertising campaign through a short film.

Plan International: How a video with no budget influenced the UN's 15 year plan

This case study explains how Plan International, an international development organisation, put girls' rights at the top of the UN agenda for sustainable development goals.

Pepto Bismol: The Boy Raised By Goats

This case study details how Procter & Gamble, a consumer goods company, advertised its Pepto Bismol gastrointestinal medicine in the US with a humorous campaign.

Latest articles

Yahoo Australia reveals Gen X and millennial media habits

This article, based on research by Yahoo!7, in Australia, outlines the similarities between Gen X and millennials when it comes to content consumption.

Understanding digital display advertising

This article describes and explains the fundamentals of digital display advertising, a broad subject taking in any number of connected devices, one that offers a variety of tools through which to deliver communications.

Using native video to engage the ‘uninterruptible’ Generation Z

This event report details research from Sharethrough, a native advertising software provider, on the use of native video to reach Generation Z via mobile.

The World of Short Form Video for Post Millennials: And implications for broadcasters

This paper discusses key trends in short form video viewing, with a particular focus on post millennials (under 16s), including how they watch, what they watch and how they discover content.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com