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Achieving 'valuable virality': Five steps to social video success
This article outlines practical guidance for brands to make their online videos 'go viral'. Advice includes making the brand central to the video execution. Examples of this discussed in the article include 'Like a Girl', an online video-supported campaign for Always.
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Measure video meaningfully
The importance of measuring video viewability accurately, and how measurement might be improved.
Livestreaming apps – the value of Periscope and Meerkat for brands
How brands are using livestreaming apps, such as Periscope and Meerkat, to engage with consumers.
The growth of vertical video
Why video content is increasingly designed to be viewed in portrait rather than landscape form.
Maximizing the online video viewer experience
An AOL study on how to optimize online video, examining the differences between long and short form.
Making Pepsi Max the choice of a new generation once again
This case study looks at the soft-drink Pepsi Max's campaign in the UK to regain relevance among a millennial audience by putting a YouTube channel at the heart of their strategy.
Spies Travels: Do it for Denmark and Do it for Mom
This case study describes how Spies Travels, a traditional 60-year-old travel agency from Denmark, safeguarded its future with a provocative content campaign.
Cronulla Sharks: Feeding time
This case study shows how the Cronulla Sharks Football Club used original video content to turn negative sentiment into pro-active support from fans and the media.
Quatro Patinhas NGO and Purina: Priceless pets
This case study details a campaign from the Brazilian NGO Quatro Patinhas in partnership with pet food brand Purina, to encourage the public to adopt rather than buy new, through an emotional video and location campaign to show prospective owners participating shops.
Adstats: Online video
This short article considers the most recent statistics and forecasts for online video, a form of advertising seeing $10.9bn spent in 2015 across six markets.
How to develop an effective YouTube content strategy
This article provides best practices for developing a content strategy on the most visited online video platform in the world, allowing brands to engage a different culture from the mainstream and find a place in the 'everything channel'.
Best practices for social video
This webinar presents key trends that are driving the success of video, how brands are using social video to enhance their social strategies, and the value of investing in new platforms like Facebook Live.
How video can drive mobile revenue - and how to stop consumers tuning out
This event report uses examples from Dogan TV, a Turkish broadcaster, and Teads.tv, an outstream video specialist, to explain how marketers can use social and online video more effectively.
Creative bravery and a point of view: how Guinness succeeds with video advertising
This event report describes how Guinness embraces a philosophy of "creative bravery" to ensure its content stands out in an increasingly crowded field.
Lowdown: RTMP vs. HTTP
This short article discusses the two competing content delivery systems available to marketers.
What surprised IKEA in social media
This event report outlines how IKEA, the furniture retailer, used social media and in-house talent to help tackle "decoration paralysis" among consumers.
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