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Achieving 'valuable virality': Five steps to social video success
This article outlines practical guidance for brands to make their online videos 'go viral'. Advice includes making the brand central to the video execution. Examples of this discussed in the article include 'Like a Girl', an online video-supported campaign for Always.
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How to develop an effective YouTube content strategy
Best practices to help brands engage subcultures and find a place in the 'everything channel'.
Measure video meaningfully
The importance of measuring video viewability accurately, and how measurement might be improved.
Livestreaming apps – the value of Periscope and Meerkat for brands
How brands are using livestreaming apps, such as Periscope and Meerkat, to engage with consumers.
The growth of vertical video
Why video content is increasingly designed to be viewed in portrait rather than landscape form.
How Domino's repositioned itself from pizza delivery to mealtime solution
This article examines the journey undertaken by the UK branch of pizza brand Domino's as it reacted to the rise of brands disrupting the food delivery sector by reimagining itself as a digital-first mealtime solution.
Canada Goose: Out There
This case study describes how Canada Goose, a clothing manufacturer, launched its first global advertising campaign through a short film.
Plan International: How a video with no budget influenced the UN's 15 year plan
This case study explains how Plan International, an international development organisation, put girls' rights at the top of the UN agenda for sustainable development goals.
General Mills Canada: Rediscover the Joy of Nature Manifesto
This case study details how Nature Valley, a brand of granola bars, emotionally repositioned its brand to reconnect with Canadian consumers.
Yahoo Australia reveals Gen X and millennial media habits
This article, based on research by Yahoo!7, in Australia, outlines the similarities between Gen X and millennials when it comes to content consumption.
Raising the Roof: Coming Soon
This case study details how Raising the Roof, a homelessness charity, increased awareness by shocking local communities in Canada.
The Heart Foundation: Heart Attack Act
This case study describes how The Heart Foundation, a New Zealand charity for heart disease awareness, created a challenge, 'The Heart Attack Act' that taught people how to recognise heart attack symptoms.
Using native video to engage the ‘uninterruptible’ Generation Z
This event report details research from Sharethrough, a native advertising software provider, on the use of native video to reach Generation Z via mobile.
How FMCG brands are using online video
This article explains how FMCG brands are using online video to humanise their content, connect with younger audiences, demonstrate brand purpose or build emotional resonance, among other reasons.
GroupM Interaction 2017: The state of digital marketing and its implications for advertisers
This report examines global trends in digital marketing as digital is capturing a greater portion of new marketing dollars and overtaking TV in many markets.
How to measure the performance of video marketing campaigns
This article offers guidance and advice on how to select the right format and delivery channel for video ad campaigns, and which metrics to use to measure awareness, engagement and conversions.
What we know about mobile marketing
This article explores the current reading on mobile marketing, a near-ubiquitous medium that offers the fastest and most convenient route online for most consumers.
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