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Achieving 'valuable virality': Five steps to social video success
This article outlines practical guidance for brands to make their online videos 'go viral'. Advice includes making the brand central to the video execution. Examples of this discussed in the article include 'Like a Girl', an online video-supported campaign for Always.
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Measure video meaningfully
The importance of measuring video viewability accurately, and how measurement might be improved.
Livestreaming apps – the value of Periscope and Meerkat for brands
How brands are using livestreaming apps, such as Periscope and Meerkat, to engage with consumers.
The growth of vertical video
Why video content is increasingly designed to be viewed in portrait rather than landscape form.
Maximizing the online video viewer experience
An AOL study on how to optimize online video, examining the differences between long and short form.
Coca-Cola: Remove labels
This case study describes how Coca-Cola, a leading soft drink brand in the Middle East, held an Iftar (Ramadan meal) in the dark and removed labels from their cans to encourage people to see others without prejudice, and raise its brand profile.
Lucozade Sport: Harnessing the climate to influence the conversation
This case study describes how Lucozade, a well-known energy drink brand in the UK, created a test lab during the 2014 World Cup to provide scientific results and lead the conversation about the physical conditions of playing football in Brazil, to raise its brand profile.
Rip Curl: Rip Curl Search GPS
This case study describes how Rip Curl, the world's leading surf brand, created a world-first waterproof GPS and surfing app to bring surfing into the connected age and improve its brand credibility.
Valspar: Color for the colorblind
This case study details a campaign by Valspar, an American paint company, to differentiate itself from other manufacturers by giving colour back to the colourblind.
Persil: Free the Kids
This article reveals how Persil, the laundry detergent brand, found a fresh insight that would revive its 'Dirt is Good' campaign and resonate across markets.
Sizmek Video Index 2015: Analysis, strategies and benchmarks
This index gives an overview of video advertising in 2015, considering in particular its avid millennial audience.
Five ways to create unskippable video advertising in Australia
This piece offers marketers five practical strategies to create 'unskippable' video advertising on YouTube, based on behavioural insights from the Australian market.
What surprised IKEA in social media
This event report outlines how IKEA, the furniture retailer, used social media and in-house talent to help tackle "decoration paralysis" among consumers.
Data quality and cost: The challenges facing the media and communications research industry
This event report considers some of the major challenges currently facing the media and communications research industry.
Tech Trends 2016: Understanding the driving forces behind the connected consumer
This article examines ten tech trends that will impact brands, business and connected consumers in 2016 and beyond.
7 steps to success with online video
This article explores techniques and ideas that can make an online video relevant in a saturated online context.
Three insights from Tet video campaigns in Vietnam
This article provides practical tips for brands on how to create effective video advertising for the Tet holiday season in Vietnam.
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