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Key reading

planning for mobile

Planning for better mobile campaigns

This article sets out the key issues in planning for mobile, and provides guidance for incorporating mobile into integrated communications plans. It argues that, to make the most of this channel, planners need to understand how mobile devices are used, including different patterns and contexts – they aren't just used 'on the go'.
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iBeacon - New ways to connect with shoppers

How brands use 'beacons' to send out signals from stores, distributing coupons or targeted ads.

Making marketing work harder with mobile

The MMA on the impact of mobile compared to other channels, with a focus on brand metrics.

Point of view: Mobile madness

Byron Sharp on why understanding how people use smartphones is key to effective mobile advertising.

MMA Smarties Awards

These awards are presented to campaigns that use innovation and creativity in mobile marketing.

Latest case studies

Land Rover: The showroom without a car

This case study shows how Land Rover, the automotive brand, achieved 143% of UK pre-sale targets on its new model, the New Discovery Sport, over four months before the car was ready.

Intel: Dev Story/*Hack the Code*/

This case study demonstrates how Intel, the technology company, built awareness among developers on the Android mobile platform and reframed the company as a key partner in Android app development.

IBM: Do you have what it takes to make the IBM team?

This case study shows how IBM used its largely unknown role at the Wimbledon tennis championships to grab its audience's attention through a data-driven game.

Fresh blood: how Red Cross Connection crowd-sourced a new generation of blood donors.

This case study shows how the Singapore Red Cross, a global humanitarian charity, created an app to aid the recruitment of blood donors.

Latest articles

Global Marketing Index, January 2016: Marketing budgets rise strongly in Europe

This article summarises the results of the Global Marketing Index (GMI) for January 2016, when marketing activity continued at a solid rate of growth.

Mobile, social and visual communications: Insights from Facebook and Instagram

This event report highlights three recent trends in how consumers are using social media.

Mobile's role in multi-device campaigns

This article reports on research into cross-device advertising effectiveness, concluding that the best campaigns deliver seamless campaigns across devices and provide a unified experience for consumers.

Navigating our newly complicated social lives

This article explains how Instant Messaging and other new forms of social platforms present a new set of challenges for brands that they cannot afford to ignore.

Want to find out more? Contact us

Monique Dolbin


Monique Dolbin
+1 202 778 0680

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200