You have already chosen to receive updates on this topic.

you can review you topic selection in Your Warc.

OK

Your topic selection has been saved successfully.

You'll now receive a weekly Topic Update email when there's new content on this topic.

You can review your topic selections in Your Warc.


OK

You will receive a weekly email whenever there’s new content on this topic.

 

You can review the topics you follow in Your Warc.


Key reading

planning for mobile

Planning for better mobile campaigns

This article sets out the key issues in planning for mobile, and provides guidance for incorporating mobile into integrated communications plans. It argues that, to make the most of this channel, planners need to understand how mobile devices are used, including different patterns and contexts – they aren't just used 'on the go'.
Not a subscriber? Download this sample

iBeacon - New ways to connect with shoppers

How brands use 'beacons' to send out signals from stores, distributing coupons or targeted ads.

Making marketing work harder with mobile

The MMA on the impact of mobile compared to other channels, with a focus on brand metrics.

Point of view: Mobile madness

Byron Sharp on why understanding how people use smartphones is key to effective mobile advertising.

MMA Smarties Awards

These awards are presented to campaigns that use innovation and creativity in mobile marketing.


Latest case studies

Rip Curl: Rip Curl Search GPS

This case study describes how Rip Curl, the world's leading surf brand, created a world-first waterproof GPS and surfing app to bring surfing into the connected age and improve its brand credibility.

Vodafone: Between us

This case study describes how Vodafone, the only foreign mobile phone provider in the Turkish market, created a secret alarm app to protect women in the face of domestic violence, which saved lives and strengthened the brand's position as innovative and reliable.

Optus: ROI Facebook

This case study describes how Optus, a challenger telecom company in Australia, used social media to deliver a personal service and increase sales.

Rin: Career ready academy

This case study describes how Rin, a dominant detergent brand in some regions of India, created a mobile "career academy" to improve the career prospects of rural Indian women, and improve brand affinity.

Latest articles

UK trends in wearable technology

As the wearable technology category gathers pace, digital research specialist Clicked uses findings from its biannual tracker to identify the trends and opportunities for brands in the category.

Virtual Reality: Are you experienced?

This event report considers virtual reality technology and how it can offer marketers and brands new ways to reach consumers.

Tech Trends 2016: Understanding the driving forces behind the connected consumer

This article examines ten tech trends that will impact brands, business and connected consumers in 2016 and beyond.

TripAdvisor's four rules for building the perfect app

This event report explains how TripAdvisor, the travel platform, has ensured its mobile app continues to meet the evolving needs of consumers.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com