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Key reading

planning for mobile

Planning for better mobile campaigns

This article sets out the key issues in planning for mobile, and provides guidance for incorporating mobile into integrated communications plans. It argues that, to make the most of this channel, planners need to understand how mobile devices are used, including different patterns and contexts – they aren't just used 'on the go'.
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iBeacon - New ways to connect with shoppers

How brands use 'beacons' to send out signals from stores, distributing coupons or targeted ads.

Making marketing work harder with mobile

The MMA on the impact of mobile compared to other channels, with a focus on brand metrics.

Mobile apps are the future of media

Why an ecosystem of 50 apps could become the dominant gateway to media consumption - and planning.

MMA Smarties Awards

These awards are presented to campaigns that use innovation and creativity in mobile marketing.


Latest case studies

L'Oréal: Makeup Genius

This case study explains how L'Oréal Paris, a cosmetics brand, created the first app that used augmented reality, so women could try on makeup anywhere, anytime, using a smartphone.

Vodafone: Between us

This case study shows how Vodafone, a mobile carrier, was able to tackle the huge social problem of domestic violence in Turkey by using a specially developed app.

Vitality health insurance: Vitality

This case study looks at how Vitality Health Insurance reinvigorated the category in the UK and provided a totally new challenger brand to a stunted category.

Appy Kids Drinks: Augmented reality packaging

This case study describes how Appy Kids Drinks, a healthier kids' drink brand in the UK, increased its sales by developing a brand presence with interactive packaging.

Latest articles

How Domino’s uses mobile to connect with customers, improve experiences and increase sales

This event report looks at Domino's, the pizza takeaway, and its innovations in new technology, notably in immersive mobile experiences to drive the company into the 'front and centre' of people's minds.

McDonald's get a taste for mobile marketing

This event report outlines how McDonald's, the quick-service restaurant chain, is tapping mobile as a marketing channel.

Chat bots & customer experience: What brands need to know

The article explains how brands can design effective chat bots that prioritise customer experience while collecting relevant consumer data.

How video can drive mobile revenue - and how to stop consumers tuning out

This event report uses examples from Dogan TV, a Turkish broadcaster, and Teads.tv, an outstream video specialist, to explain how marketers can use social and online video more effectively.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com