You have already chosen to receive updates on this topic.
you can review you topic selection in Your Warc.
Your topic selection has been saved successfully.
You'll now receive a weekly Topic Update email when there's new content on this topic.
You can review your topic selections in Your Warc.
You will receive a weekly email whenever there’s new content on this topic.
You can review the topics you follow in Your Warc.
Creating outstanding customer experiences: The 4S's of experience marketing
This article argues that brands need to change in order to offer great experiences. By reorganising around the 4S Marketers model to integrate the roles of Scientists, Strategists, Storybuilders and Socialisers. It includes a mini case study from Pernod Ricard.
Not a subscriber? Download this sample
How to do effective experiential marketing
From sampling to stunts, a best practice guide to creating vivid consumer experiences.
IPA research on experiential marketing
Analysis of IPA Awards shows experiential has a fragmented identity, with a lack of industry benchmarks.
The case for live experiences
Why brand experience is important in building loyalty – and how it's different from traditional messaging.
Smirnoff redefines the idea of engagement
This report discusses how the vodka brand engages millennials with experiential and digital touchpoints.
Make LEGO the Star of Christmas
This case study explains how Lego, the toy company, built an emotional connection with Australian families in a Christmas campaign which increased sales.
HTC VIVE: Virtually Dead
This case study shows how VIVE, a virtual reality system, successfully launched in the European VR market using an experience led campaign.
Dacia Family Project
This case study shows how Dacia, car brand, increased brand affinity in Italy via a family focused, sponsorship-based campaign.
Cornetto: The New Symbol of Love!
This case study describes how Cornetto, an ice cream brand, converted music, movies and festival into media vehicles, growing sales and recruiting new users in the process.
Marketing a moment won't create a lasting impression
This article suggests that in order to turn consumers into vocal advocates, brands need to enable moments, rather than trying to become 'the moment', allowing consumers to create their own stories.
Using technology for experiential activation: Five event-tech tips for brands
This article outlines five key questions marketers should consider when implementing event technology as part of experiential activations.
Why green tastes like lemon ice cream: Jack Morton Worldwide on sensory branding
This event report considers how marketers are neglecting opportunities to engage all of consumers' senses and suggests four practical ways they can make their brands more distinctive.
Big event marketing: Programmatic drives retail sales
This article assesses the impact of programmatic buying on Black Friday 2014, finding that it increased ROI.
+1 202 778 0680
+44 (0) 20 7467 8100
+65 3157 6200