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Key reading

Warhol Absolut

Creating outstanding customer experiences: The 4S's of experience marketing

This article argues that brands need to change in order to offer great experiences. By reorganising around the 4S Marketers model to integrate the roles of Scientists, Strategists, Storybuilders and Socialisers. It includes a mini case study from Pernod Ricard.
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How to do effective experiential marketing

From sampling to stunts, a best practice guide to creating vivid consumer experiences.

IPA research on experiential marketing

Analysis of IPA Awards shows experiential has a fragmented identity, with a lack of industry benchmarks.

The case for live experiences

Why brand experience is important in building loyalty – and how it's different from traditional messaging.

Smirnoff redefines the idea of engagement

This report discusses how the vodka brand engages millennials with experiential and digital touchpoints.

Latest case studies

Cancer Research UK: A virtual reality garden at Hampton Court Flower show, with a flower for each legacy donor

This case study describes how Cancer Research UK, a cancer research and awareness charity, increased awareness of legacy gifts through a tribute garden.

Lunchbox for Mary's Meals: Buy lunch for five kids while you're buying your own with one extra tap

This case study describes how Mary's Meals, a British charity, increased donations to provide school meals with its UK Lunchbox campaign.

Microsoft: Eight people stuck to a billboard and you control the (bad) weather

This case study details how Microsoft, an electronics company, celebrated the launch of its Rise of the Tomb Raider game for its Xbox gaming platforms in the UK.

Sure: Sure deodorant owns music and motion with festival experiences

This case study reveals how Sure, the deodorant brand, activated a new communications strategy at music festivals in the UK to target young audiences.

Latest articles

Marketing a moment won't create a lasting impression

This article suggests that in order to turn consumers into vocal advocates, brands need to enable moments, rather than trying to become 'the moment', allowing consumers to create their own stories.

Using technology for experiential activation: Five event-tech tips for brands

This article outlines five key questions marketers should consider when implementing event technology as part of experiential activations.

Why green tastes like lemon ice cream: Jack Morton Worldwide on sensory branding

This event report considers how marketers are neglecting opportunities to engage all of consumers' senses and suggests four practical ways they can make their brands more distinctive.

Big event marketing: Programmatic drives retail sales

This article assesses the impact of programmatic buying on Black Friday 2014, finding that it increased ROI.

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