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The power of physical post: Why email is fast but letter is better
This article looks into the continuing power of physical post over digital communications in direct mail. Response rates to letters are typically 30 times better than email and despite its additional cost, letters still account for over a third of total direct marketing expenditure.
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The private life of mail
Research undertaken by Royal Mail, the national postal provider, to understand the impact of direct mail.
Building meaningful relationships in the age of Big Data
This paper discusses the importance of giving consumers control and respecting their privacy.
DMA International ECHO Awards
These awards are given to direct marketing campaigns that have the power to change business.
Renault Mjourney: Media and CRM tied together to achieve higher sales
This case study explains how car manufacturer Renault tracked and linked online media data with CRM data to offer customers in Turkey bespoke communication and dealership experiences to increase the likelihood of test-drives and, ultimately, car sales of its Megane model.
Stoptober: a radical new way to get England to quit smoking
This case study shows how Public Health England, an agency for the Department of Health, created a marketing manufactured health intervention campaign to dramatically increase quitting attempts at smoking.
Eurotunnel Le Shuttle: Engineering Success
This case study shows how Eurotunnel Le Shuttle, a transport service between the UK and Europe, step-changed its advertising performance, driving business growth at competitors' expense.
How Octasa achieved big growth in a seemingly no-win situation
This case study describes how Octasa, a branded medicine for treating ulcerative colitis (UC) in the UK, used a communications campaign to break out of an undifferentiated market and become the prescribed drug of choice.
The Private Life of Mail: Mail in the home, heart and head
This research demonstrates how UK consumers interact with mail as it flows throughout the average household and provides advice for brands to make the most of this channel.
Ten ways Sephora and DFS use e-commerce in Asia
This event report explores ten ways that cosmetics retail brand Sephora and travel retail brand DFS are using e-commerce to grow their sales in Asia.
Fujitsu says B2B marketing doesn't have to be boring
This event report explains how Fujitsu, the technology company, is using a range of measures to build its brand reputation and increase sales in a challenging UK B2B market.
How Contagious Is Your Viral Marketing Campaign? A Mathematics Model for Assessing Campaign Performance
Few marketing campaigns purely are viral.
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