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Key reading

Digital age

How to build long-term brand success in the digital age

Les Binet and Peter Field at how the use of digital channels of various kinds should be assessed. This paper builds on their previous IPA report, which found that emotional priming builds more profitable long-term effects and rational messaging is best for generating short-term sales.

How to maximise ROI in digital marketing

This paper provides a best practice guide to boosting the return on investment of digital marketing.

Planning for digital media

What is digital media planning and how can marketers develop a successful digital campaign?
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A field guide to digital metrics

Stephen Rappaport's lessons learned from 197 digital metrics, 150 studies and 12 essays.

Warc adspend database: Digital

This tool allows you to build your own adspend datasets for individual channels, including digital media.




Latest case studies

How Domino's repositioned itself from pizza delivery to mealtime solution

This article examines the journey undertaken by the UK branch of pizza brand Domino's as it reacted to the rise of brands disrupting the food delivery sector by reimagining itself as a digital-first mealtime solution.

Canada Goose: Out There

This case study describes how Canada Goose, a clothing manufacturer, launched its first global advertising campaign through a short film.

Lacoste: Real-time bidding on Amazon and Facebook ads

This case study describes a campaign by Lacoste, a clothing brand, which used A/B testing and programmatic channels to target audiences in the UK, France and Germany.

TD Canada Trust: #TDThanksYou

This case study describes how TD Bank, an American bank operating in Canada, selected customers at four locations around the country and gave them gifts through ATMs to show gratitude and filmed their reactions for a YouTube video.

Latest articles

OnePlus: Inside/Out: The world's first product launch in VR

This case study explains how OnePlus, a Chinese smartphone manufacturer, created a VR experience to launch a new phone.

Digital marketing plays well for Universal Pictures

This event report outlines how Universal Pictures, the movie studio, is making effective use of digital to reach consumers.

Students: Analyzing the digital behaviours and attitudes of students

This report explores the online behaviour of students through a survey of 5,198 students - defined as those who responded that their current working status was 'in education'.

Infographic: Students' online behaviour

This article summarises some of the key findings into the online behaviour of students, presented in infographic format.

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