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Key reading

Digital age

How to build long-term brand success in the digital age

Les Binet and Peter Field at how the use of digital channels of various kinds should be assessed. This paper builds on their previous IPA report, which found that emotional priming builds more profitable long-term effects and rational messaging is best for generating short-term sales.

How to maximise ROI in digital marketing

This paper provides a best practice guide to boosting the return on investment of digital marketing.

Planning for digital media

What is digital media planning and how can marketers develop a successful digital campaign?
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A field guide to digital metrics

Stephen Rappaport's lessons learned from 197 digital metrics, 150 studies and 12 essays.

Warc adspend database: Digital

This tool allows you to build your own adspend datasets for individual channels, including digital media.




Latest case studies

How Domino's repositioned itself from pizza delivery to mealtime solution

This article examines the journey undertaken by the UK branch of pizza brand Domino's as it reacted to the rise of brands disrupting the food delivery sector by reimagining itself as a digital-first mealtime solution.

Canada Goose: Out There

This case study describes how Canada Goose, a clothing manufacturer, launched its first global advertising campaign through a short film.

Lacoste: Real-time bidding on Amazon and Facebook ads

This case study describes a campaign by Lacoste, a clothing brand, which used A/B testing and programmatic channels to target audiences in the UK, France and Germany.

Pepto Bismol: The Boy Raised By Goats

This case study details how Procter & Gamble, a consumer goods company, advertised its Pepto Bismol gastrointestinal medicine in the US with a humorous campaign.

Latest articles

Infographic: Premier League Fans

This article summarises some of the key findings of research into the online behaviours of Premier League fans, presented in an infographic format.

Asian Strategy Report 2017: Insights from the Warc Prize for Asian Strategy

This report examines the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the Warc Prize for Asian Strategy 2016.

Adstats: Global media consumption

This article looks at global media consumption during Q1-Q3 in 2016, during which period internet users aged 16-64 spent a total of 11 hours and 10 minutes per day consuming media.

Global Ad Trends

This report summarises the data stored in Warc's Adspend Database, which tracks advertising expenditure for eight media in 96 individual markets back to 1980.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com