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Key reading

Yahoo promoted content

The ultimate guide to branded content

This report offers guidance on creating an effective branded content strategy, including an in-depth example from Yahoo. It includes tips on developing original content, managing freelancers and measuring effectiveness.

How content marketing works

The importance of using creativity, community and integration for native advertising and sponsored content.
Not a subscriber? Download this sample

10 new rules for content marketing

How to make your content stand out from the crowd, with examples from Starbucks, Google and Lego.

Red Bull Media House transforms content marketing

An example of a brand using content to increase value, with activities ranging from sports to music.

Content and native advertising: Pros and cons

Among the content issues discussed in this paper are the need for transparency, quality and a great team.




Latest case studies

The Irish Times. You Are What You Read.

This case study details how the 2015 campaign 'You Are What You Read' has significantly increased readership of The Irish Times and marginally increased sales in a declining market.

Fáilte Ireland: Making Dublin click again with tourists.

This case study shows how Failte Ireland, a national tourism body, reversed tourism decline in Dublin by engaging with visitors online.

AIB: Back from the Brink of Brand Extinction

This case study describes how AIB, Ireland's largest bank, recovered from the brink of brand extinction through a course of strategic marketing and groundbreaking communications solutions.

Dunkin' Donuts: #WTFast

This case study describes how Dunkin' Donuts, an American global donut company and coffeehouse chain, drove awareness and app downloads of its latest innovation, On-the-Go Ordering, with the help of a 360 campaign.

Latest articles

How Bupa uses content marketing to drive sales in Australia

This article explores how Bupa, the multinational healthcare company, built a content marketing portal specifically targeted at Australia's mothers to build engagement with the brand and subsequently increase sales.

China Social Digital Report: Reviewing Xiaomi digital strategy, online ecosystem and influencer partnership networks across major Chinese social media portals

This paper looks at the Chinese smartphone brand Xiaomi, which is now the best-selling phone in China, and how their digital, social, and branding strategy got them there.

Best practices for social video

This webinar presents key trends that are driving the success of video, how brands are using social video to enhance their social strategies, and the value of investing in new platforms like Facebook Live.

From pancakes to Star Wars: how Asda ramped up its digital content

This event report relates how UK supermarket chain Asda developed its approach to producing digital content over the course of a year.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com