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Key reading

Yahoo promoted content

The ultimate guide to branded content

This report offers guidance on creating an effective branded content strategy, including an in-depth example from Yahoo. It includes tips on developing original content, managing freelancers and measuring effectiveness.

How content marketing works

The importance of using creativity, community and integration for native advertising and sponsored content.
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10 new rules for content marketing

How to make your content stand out from the crowd, with examples from Starbucks, Google and Lego.

Red Bull Media House transforms content marketing

An example of a brand using content to increase value, with activities ranging from sports to music.

Content and native advertising: Pros and cons

Among the content issues discussed in this paper are the need for transparency, quality and a great team.


Latest case studies

Magnum: Be true to your pleasure

This case study describes how Magnum redefined the connection between its brand and pleasure in order to reengage consumers.

Sanlam Financial Services: The One Rand Man: Connecting South Africans with their money, one rand at a time

This case study describes how Sanlam Financial Services, one of the largest financial services groups in South Africa, successfully created awareness around the importance of saving with the help of a video.

EDF: Electric Saga

This case study shows how EDF, a French energy company, diversified its business away from just providing electricity - and became instead a well-known supplier of innovative services.

National Football League: Listen - Help end domestic violence and sexual assault

This case study describes a campaign for the NFL, in which the US sports organisation addressed negative public perceptions by sparking a social media debate around the Super Bowl.

Latest articles

Best practices for social video

This webinar presents key trends that are driving the success of video, how brands are using social video to enhance their social strategies, and the value of investing in new platforms like Facebook Live.

China Social Digital Report: Reviewing Xiaomi digital strategy, online ecosystem and influencer partnership networks across major Chinese social media portals

This paper looks at the Chinese smartphone brand Xiaomi, which is now the best-selling phone in China, and how their digital, social, and branding strategy got them there.

From pancakes to Star Wars: how Asda ramped up its digital content

This event report relates how UK supermarket chain Asda developed its approach to producing digital content over the course of a year.

The power of storytelling: how Philips rebranded as a health business

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This event report looks at how Philips, the electronics company, has gone about repositioning as a healthcare business.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com