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Key reading

Yahoo promoted content

The ultimate guide to branded content

This report offers guidance on creating an effective branded content strategy, including an in-depth example from Yahoo. It includes tips on developing original content, managing freelancers and measuring effectiveness.

How content marketing works

The importance of using creativity, community and integration for native advertising and sponsored content.
Not a subscriber? Download this sample

10 new rules for content marketing

How to make your content stand out from the crowd, with examples from Starbucks, Google and Lego.

Red Bull Media House transforms content marketing

An example of a brand using content to increase value, with activities ranging from sports to music.

Content and native advertising: Pros and cons

Among the content issues discussed in this paper are the need for transparency, quality and a great team.




Latest case studies

Molson Coors: Convenience stores made more convenient

This case study reveals how Molson Coors, a beer brand, helped convenience retailers in the UK improve their store environments to drive sales of beer and cider.

TRW Automotive Aftermarket: Real, eccentric, fanatic mechanics

This case study explores how TRW, a motor vehicle parts and accessories brand, launched a worldwide campaign to showcase its expertise and originality.

thebar.com - Diageo: How to make a number one ranking website

This case study explains how a new content strategy rapidly increased SEO visits for thebar.com, a cocktail recipe site from drinks company Diageo in the UK.

Bring home the bacon: How food labels can distinguish themselves in mega-categories

This article presents a case study of how Hormel Black Label Bacon, a US-based label, created distinctiveness and originality for itself in a much-loved mega-category.

Latest articles

BBC Global News: The Science of Engagement

This case study explains how BBC Global News, an advertiser-funded news organisation that operates in all countries except the UK, used emotion-testing technology to measure the effectiveness of its content-led marketing.

Understanding digital display advertising

This article describes and explains the fundamentals of digital display advertising, a broad subject taking in any number of connected devices, one that offers a variety of tools through which to deliver communications.

Fairfax Media on brand-building with content marketing in Australia

This article outlines for Fairfax Media, a media publisher in Australia, with growing its revenue with content marketing and native advertising solutions for brands.

Westpac targets Australia's millennials with content marketing

The article outlines how Westpac, Australia’s oldest bank, is targeting millennial customers with content marketing.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com