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The sharing economy: Disrupting traditional business models
This article discusses the rise of the 'sharing economy', which is enabled by increased levels of global connectedness and has revolutionised the travel category. It uses the example of a peer-to-peer car sharing marketplace to show the business opportunity the sharing economy represents.
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British Airways: A transformative role for insight
How the airline made large amounts of data more manageable and accessible for business decisions.
How Airbnb plans for "super-brand" status
How the holiday rental giant has leveraged marketing at a time of rapid company growth.
IHG checks in a winner with Holiday Inn relaunch
How Holiday Inn planned for and executed the global relaunch of its complex brand family.
Travel & Tourism company profiles
Euromonitor data and analysis on the sector's major companies.
Kuoni: A sand expert from Minnesota helps you pick a Mauritius or Seychelles holiday
This case study details how Kuoni, a luxury holidays company, promoted Indian Ocean holidays through photo editorials focusing on how sand differentiated the various destinations.
Monarch: A colouring book that relaxes you like a holiday
This case study details how Monarch Airlines, a British holiday airline, increased bookings and brand awareness in the UK through themed marketing.
Virgin Trains: Big (customer feedback) data on a real-time awesometer
This case study describes a campaign by UK train operator Virgin Trains which created an interactive portal to collect and collate customer sentiment in order to improve customer experience and satisfaction.
easyJet: You've flown enough kilometres to reach the moon
This case study details how easyJet, the British aviation company, made use of email to increase engagement among its customers.
The changing face of luxury: what affluent consumers want
This event report details how GfK, a market research firm, has been examining why the luxury goods industry is forecast to remain in stagnation in high-growth and mature markets.
The future 100: Trends and change to watch in 2017
This annual report by J Walter Thompson Intelligence investigates the trends and emerging consumer behaviours set to shape marketing globally in 2017.
Qantas launches health insurance offering with big data and a celebrity
This article explains how Qantas, Australia’s national airline, disrupted the health insurance category with a new product – Qantas Assure - that incentivised wellness with Frequent Flyer Points.
Qantas Airways Ltd (Transport & tourism)
This Company Profile from Euromonitor provides key details and analysis of Qantas Airways Ltd, the owner of brands such as Qantas holidays and Jetconnect.
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