You have already chosen to receive updates on this topic.
you can review you topic selection in Your Warc.
Your topic selection has been saved successfully.
You'll now receive a weekly Topic Update email when there's new content on this topic.
You can review your topic selections in Your Warc.
You will receive a weekly email whenever there’s new content on this topic.
You can review the topics you follow in Your Warc.
The sharing economy: Disrupting traditional business models
This article discusses the rise of the 'sharing economy', which is enabled by increased levels of global connectedness and has revolutionised the travel category. It uses the example of a peer-to-peer car sharing marketplace to show the business opportunity the sharing economy represents.
Not a subscriber? Download this sample
British Airways: A transformative role for insight
How the airline made large amounts of data more manageable and accessible for business decisions.
How Airbnb plans for "super-brand" status
How the holiday rental giant has leveraged marketing at a time of rapid company growth.
IHG checks in a winner with Holiday Inn relaunch
How Holiday Inn planned for and executed the global relaunch of its complex brand family.
Travel & Tourism company profiles
Euromonitor data and analysis on the sector's major companies.
Airbnb: Never A Stranger
This case study describes how accommodations provider, Airbnb, leveraged digital and video to turn people's fear of strangers into a selling point for a global brand awareness campaign.
Eurotunnel Le Shuttle: Engineering Success
This case study shows how Eurotunnel Le Shuttle, a transport service between the UK and Europe, step-changed its advertising performance, driving business growth at competitors' expense.
How P&O Cruises turned price demand into brand demand in order to shore up its future growth
This case study describes how P&O Cruises, a cruise holiday company in the UK, launched a media campaign to change its focus away from cheap deals, and to engage new customers and increase sales.
Destination Canada: Explore Canada
This case study describes how tourist body Destination Canada used data, consumer-driven sequencing and addressable content targeting to attract European travellers to Canada as a holiday destination.
The changing face of luxury: what affluent consumers want
This event report details how GfK, a market research firm, has been examining why the luxury goods industry is forecast to remain in stagnation in high-growth and mature markets.
Managing Crisis Communications In 'Real-Time': Cathay Pacific's Approach
The article outlines how Cathay-Pacific, a Hong Kong-based airline, developed a crisis communications strategy for the 'real time' era.
Qantas launches health insurance offering with big data and a celebrity
This article explains how Qantas, Australia’s national airline, disrupted the health insurance category with a new product – Qantas Assure - that incentivised wellness with Frequent Flyer Points.
Qantas Airways Ltd (Transport & tourism)
This Company Profile from Euromonitor provides key details and analysis of Qantas Airways Ltd, the owner of brands such as Qantas holidays and Jetconnect.
+1 202 778 0680
+44 (0) 20 7467 8100
+65 3157 6200