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The sharing economy: Disrupting traditional business models
This article discusses the rise of the 'sharing economy', which is enabled by increased levels of global connectedness and has revolutionised the travel category. It uses the example of a peer-to-peer car sharing marketplace to show the business opportunity the sharing economy represents.
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British Airways: A transformative role for insight
How the airline made large amounts of data more manageable and accessible for business decisions.
How Airbnb plans for "super-brand" status
How the holiday rental giant has leveraged marketing at a time of rapid company growth.
IHG checks in a winner with Holiday Inn relaunch
How Holiday Inn planned for and executed the global relaunch of its complex brand family.
Travel & Tourism company profiles
Euromonitor data and analysis on the sector's major companies.
New Zealand Transport Agency: Legend
The case shows how the New Zealand Transport Agency used humour to reach out to its target audience of young men to warn them of dangers of drunk driving.
Tourism Northern Territory: Pushing the NT off Aussies' bucket lists and onto their to-do lists
This case study explains how Tourism Northern Territory, a government body, increased visitor numbers to the Northern Territory (NT) in Australia by reframing the area as a place you 'do' rather than 'go' or 'see'.
This case study describes how Transavia, a low cost airline, teamed up with eBay to promote the availability of holiday travel in a time of austerity.
British Airways North America: Visit Mum
This case study explains how British Airways, the airline, grew sales in North America by connecting with expat Indians.
Build brands with meaning
This article shows how Munich Airport developed and launched a new brand idea, tagline and logo to reflect the joy of travel, authentic connections and meaningful moments.
Advertising in context: The importance of context in media placement
This article describes a new study which reveals that the relevance of the message environment is more important than the quality of the medium in which it is placed.
The value of loyalty: How Qantas and Bookworld built profitable businesses
This event report looks at how two different companies have successfully utilised loyalty programs to acquire customers and increase profitability.
How La Quinta Inns & Suites blocks bot fraud
This event report details how La Quinta Inns & Suites, the hotel group, is addressing the issue of bot fraud.
Don't get buried by Big Data
This paper highlights some of the limitations of big data and argues that though it is useful, other market research methods remain important in explaining behaviour.
Customers, clarity and corporate culture: How easyJet revitalised a 'blurred brand'
This event report looks at how the easyJet airline turned around a brand that had pioneered a new budget market but which had subsequently lost focus.
On-site scenario groups: From lab to life - A unique example for further developing classical focus groups
This paper explains how Deutsche Bahn (DB), the German national rail provider, developed focus groups in a scenario close to real life.
Project 72: Understanding the Millennial experience in Las Vegas
This paper explores the development of a research project looking to understand the drivers behind young peoples' desire to visit Las Vegas.
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