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Key reading

Car sharing

The sharing economy: Disrupting traditional business models

This article discusses the rise of the 'sharing economy', which is enabled by increased levels of global connectedness and has revolutionised the travel category. It uses the example of a peer-to-peer car sharing marketplace to show the business opportunity the sharing economy represents.
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British Airways: A transformative role for insight

How the airline made large amounts of data more manageable and accessible for business decisions.

How Airbnb plans for "super-brand" status

How the holiday rental giant has leveraged marketing at a time of rapid company growth.

IHG checks in a winner with Holiday Inn relaunch

How Holiday Inn planned for and executed the global relaunch of its complex brand family.

Travel & Tourism company profiles

Euromonitor data and analysis on the sector's major companies.


Latest case studies

Spies Travels: Do it for Denmark and Do it for Mom

This case study describes how Spies Travels, a traditional 60-year-old travel agency from Denmark, safeguarded its future with a provocative content campaign.

Tigerair Australia: Infrequent Flyers Club

This case study shows how Tigerair, an Australian low-cost airline, improved its very low customer consideration scores with a humorous and highly shareable campaign.

Southeastern: #SEhiddengems - online summer sale

This case study describes how Southeastern, a rail operator in the United Kingdom, launched a campaign to promote off-peak travel.

Tennessee Department of Tourism Development: One Minute Vacation

This case study details a campaign from the Tennessee Tourism Department to get Americans to visit the state for their summer vacations through a 'One Minute Vacation' that gave a taste of a road trip before booking.

Latest articles

Measure share of experience: a new metric gives a fuller picture to marketers

This article explains the uses and benefits of new techniques for measuring share of brand experience (SOE) as a more accurate metric of customers' contact with brands.

Seven customer experience tips from Airbnb, Booking.com and Skyscanner

This article explores how Airbnb, Booking.com and Skyscanner improve customer experience across digital, mobile and frontline platforms, and provides tips for travel brands on effective CX.

Emirates Group Plc (Transport & tourism)

This Company Profile from Euromonitor provides key details and analysis of Emirates Group, the owner of brands such as Emirates airline, SkyCargo, and Dnata.

Qantas Airways Ltd (Transport & tourism)

This Company Profile from Euromonitor provides key details and analysis of Qantas Airways Ltd, the owner of brands such as Qantas holidays and Jetconnect.

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Monique Dolbin

Americas

Monique Dolbin
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Ed Pank

Asia Pacific

Ed Pank
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asiapacific@warc.com