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Key reading

Car sharing

The sharing economy: Disrupting traditional business models

This article discusses the rise of the 'sharing economy', which is enabled by increased levels of global connectedness and has revolutionised the travel category. It uses the example of a peer-to-peer car sharing marketplace to show the business opportunity the sharing economy represents.
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British Airways: A transformative role for insight

How the airline made large amounts of data more manageable and accessible for business decisions.

How Airbnb plans for "super-brand" status

How the holiday rental giant has leveraged marketing at a time of rapid company growth.

IHG checks in a winner with Holiday Inn relaunch

How Holiday Inn planned for and executed the global relaunch of its complex brand family.

Travel & Tourism company profiles

Euromonitor data and analysis on the sector's major companies.

Latest case studies

Inspired By Iceland: Ask Gudmundur: The World's First Human Search Engine

This case study explains how Promote Iceland, the country's tourist board, recruited ordinary Icelanders to answer prospective tourists' questions.

Fáilte Ireland: Making Dublin click again with tourists.

This case study shows how Failte Ireland, a national tourism body, reversed tourism decline in Dublin by engaging with visitors online.

Fáilte Ireland: 9 years of selling Ice to Eskimos

This case study demonstrates how Failte Ireland, the body responsible for the domestic tourism industry, used advertising to encourage Irish people to spend more of their holiday money on home holidays.

Legoland Florida Resort: The Making of the 5-Gazillion Star Hotel

This case study describes how LEGOLAND Florida Resort became a must-visit attraction in Orlando by launching a brand new hotel in 2015.

Latest articles

Qantas launches health insurance offering with big data and a celebrity

This article explains how Qantas, Australia’s national airline, disrupted the health insurance category with a new product – Qantas Assure - that incentivised wellness with Frequent Flyer Points.

Marriott's switch to "always-on" marketing

This event report outlines how Marriott International, the hotel group, has embraced an "always-on" marketing strategy.

Qantas Airways Ltd (Transport & tourism)

This Company Profile from Euromonitor provides key details and analysis of Qantas Airways Ltd, the owner of brands such as Qantas holidays and Jetconnect.

Insight Intelligence Market Research Summit 2016, 9-10 May, London

This article covers a new approach to measuring rail passengers' experience by exploring the emotions associated with rail travel among London commuters.

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Monique Dolbin


Monique Dolbin
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Nicola Tillin
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Asia Pacific

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