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Tobacco


Key reading

Tobacco products

Industry Overview: Tobacco Products

This paper analyses the global tobacco industry. It provides an overview of the global tobacco products industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure.

1A St James's: The spiritual home of Dunhill Tobacco

How a new flagship store for Dunhill Tobacco of London enabled the brand to exceed sales targets.

Understanding the e-cigarette revolution

The use of mobile qualitative research as a way of understanding new smoking rituals.

Tobacco company profiles

Euromonitor data and analysis on the sector's major companies.

Tobacco advertising: the warning on the wall

Reflect on the past obstacles advertising regulations posed in the tobacco industry.
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Latest case studies

1A St James's: The spiritual home of Dunhill Tobacco

This case study describes how an ultra-modern flagship store for Dunhill Tobacco of London enabled the brand to exceed all its sales targets.

Davidoff Nicaragua: Explore, adventure and discovery

This case study describes how cigar brand Davidoff Nicaragua used innovative design to build customer desire for a new brand of cigars in a market dominated by well-established players.

Swan

To defend market share, Swan, the roll your own (RYO) tobacco brand, needed a more engaging and contemporary look for its rolling paper line.

Altria Group Inc.: It's A Woman Thing campaign

The slogan Philip Morris Companies Inc.

Latest articles

Plackett-Burman design in choice-based conjoint analysis: A case of estimating warning message distribution on tobacco packages

The authors propose a Plackett-Burman experimental design to rearrange profiles in blocks in choice-based conjoint analysis as an alternative technique for measuring preferences that accommodate large numbers of options.

Imperial Tobacco Group Plc (Tobacco)

This Company Profile from Euromonitor provides key details and analysis of Imperial Tobacco Group Plc, the owners of brands such as Davidoff, West and Gauloises.

SRA 2014 - Workshop session: Innovative qualitative methods

The topic of e-cigarettes presents interesting behavioural challenges due to the extent to which it is driven by the unconscious.

British American Tobacco (Tobacco)

This Company Profile from Euromonitor provides key details and analysis of British American Tobacco, the owner of brands such as Kent and Pall Mall.

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Americas

Monique Dolbin
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Asia Pacific

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