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Tobacco


Key reading

Tobacco products

Industry Overview: Tobacco Products

This paper analyses the global tobacco industry. It provides an overview of the global tobacco products industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure.

1A St James's: The spiritual home of Dunhill Tobacco

How a new flagship store for Dunhill Tobacco of London enabled the brand to exceed sales targets.

Understanding the e-cigarette revolution

The use of mobile qualitative research as a way of understanding new smoking rituals.

Tobacco company profiles

Euromonitor data and analysis on the sector's major companies.

Tobacco advertising: the warning on the wall

Reflect on the past obstacles advertising regulations posed in the tobacco industry.
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Latest case studies

Vype: Keeping it simple

This case study describes how Vype, a new vaping brand in the UK, developed its own marketing message away from the category norm to achieve a return of 322% on advertising spend.

Vype: Keeping it simple

This case study describes how Vype, the e-cigarette brand, launched in the UK, France, Italy, and Poland, by rejecting conventional vaping ads that replicated 20th century tobacco advertising.

1A St James's: The spiritual home of Dunhill Tobacco

This case study describes how an ultra-modern flagship store for Dunhill Tobacco of London enabled the brand to exceed all its sales targets.

Davidoff Nicaragua: Explore, adventure and discovery

This case study describes how cigar brand Davidoff Nicaragua used innovative design to build customer desire for a new brand of cigars in a market dominated by well-established players.

Latest articles

Agents of Social Change: A Model for Targeting and Engaging Generation Z across Platforms - How a Nonprofit Rebuilt an Advertising Campaign to Curb Smoking by Teens and Young Adults

The Truth Initiative strives to protect a new generation of youths who are prime prospects for the tobacco industry, by engaging that audience and reigniting their interest.

Plackett-Burman design in choice-based conjoint analysis: A case of estimating warning message distribution on tobacco packages

The authors propose a Plackett-Burman experimental design to rearrange profiles in blocks in choice-based conjoint analysis as an alternative technique for measuring preferences that accommodate large numbers of options.

British American Tobacco (Tobacco)

This Company Profile from Euromonitor provides key details and analysis of British American Tobacco, the owner of brands such as Kent and Pall Mall.

Philip Morris International Inc (Tobacco)

This Company Profile from Euromonitor provides key details and analysis of Philip Morris International Inc, the owner of brands such as Marlboro, L&M, Chesterfield and Parliament.

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Monique Dolbin

Americas

Monique Dolbin
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Asia Pacific

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