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Coca-Cola's real-time intelligence: Becoming the champions on engagement
This paper explains how Coca-Cola developed a platform to consolidate data from multiple sources in real-time. This platform was used to inform its marketing communications and decisions leading up to the 2014 FIFA World Cup, of which the brand was one of the major global sponsors.
Red Bull Media House transforms content marketing
Red Bull Media House's activities from Formula 1 to snowboarding, breakdancing and gaming.
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Going to the edges for inspiration
The advantage of talking to soft drinks brand lovers in order to reach the mass market.
Understanding usage and attitudes towards coffee
A global look at the increasingly-influential "Coffee Mavens", who are often first in picking up on trends.
Soft Drinks company profiles
Euromonitor data and analysis on the sector's major companies.
PepsiCo: Sting Launch
The case study describes how PepsiCo energy drink brand Sting used TV, digital and sampling tactics to launch the brand and redefine the sector in Egypt.
Coffee vs gangs: How a strong brand purpose changed lives in Honduras and changed fortunes for Kenco
This case study shows how Kenco, a coffee brand, designed a brand purpose campaign that delivered social good and increased commercial sales in the UK.
Flavour Fest: How Slurpee started summer early
This case study describes how Slurpee, a frozen beverage in Australia, launched a loyalty 'festival' to increase their sales beyond its limited summer period.
Olper's: Nutrition In Every Sip
This case study describes how premium packaged milk brand Olper's converted loose milk users in Pakistan by building a multichannel educational health movement across the country.
Considerations for adopting technology
This article highlights six factors to take into account when considering using technology in marketing campaigns.
Beyond Soda: Opportunity in sparkling beverages
This global briefing focuses on industry trends in the carbonated soft drinks category, where volume sales of traditional sweetened products are in decline as health-minded consumers look to alternative options.
Thirsty work: Collaborating towards metacognition in the cold beverage path to purchase
This paper examines a research project focused on building a body of research that shows what impact the in-store experience in eateries has on beverage choice in order to empower companies to drive sales more effectively.
How O2 and Evian leverage their sports sponsorships
This event report looks at how two different brands, O2 and Evian, leveraged their sports sponsorships during 2015.
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