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Coca-Cola's real-time intelligence: Becoming the champions on engagement
This paper explains how Coca-Cola developed a platform to consolidate data from multiple sources in real-time. This platform was used to inform its marketing communications and decisions leading up to the 2014 FIFA World Cup, of which the brand was one of the major global sponsors.
Red Bull Media House transforms content marketing
Red Bull Media House's activities from Formula 1 to snowboarding, breakdancing and gaming.
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Going to the edges for inspiration
The advantage of talking to soft drinks brand lovers in order to reach the mass market.
Understanding usage and attitudes towards coffee
A global look at the increasingly-influential "Coffee Mavens", who are often first in picking up on trends.
Soft Drinks company profiles
Euromonitor data and analysis on the sector's major companies.
Coca-Cola: The gift bottle
This case study describes, soft drink giant, Coca Cola's campaign to bring the product back into its holiday advertising offer.
Lucozade Sport: Making journalists sweat, to improve the brand's fortunes
This case study describes how Lucozade, which leads the UK sports drinks category, successfully tackled some very negative press, reversing its falling sales and consumer perception.
Coca-Cola: The Emotisongs
This case study details Coca Cola's campaign in central and southern Europe that cut famous music videos down to a 5 to 15 second essence to be used as an emoticon: Emotisongs.
Coca-Cola: The real ice cold Coca-Cola
This case study describes how Coca-Cola used an innovative product redesign to drive user-generated content relating to the brand.
Warc 100: The world's best drinks campaigns and companies 2016
This short report summarises the results for the drinks category from the 2016 Warc 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.
Nestlé SA (Drink and beverages, non-alcoholic)
This Company Profile from Euromonitor provides key details and analysis of Nestlé's hot drinks brands, including Nespresso and Nescafé.
Understanding Coca-Cola's "One Brand" strategy
This event report outlines Coca-Cola's "One Brand" strategy, which seeks to take a more holistic approach to marketing the four main variants of the soft drink.
Considerations for adopting technology
This article highlights six factors to take into account when considering using technology in marketing campaigns.
How Gatorade uses multiplatform storytelling to drive brand love
This event report examines how Gatorade uses multiple platforms to promote its products and build it brand.
Coca-Cola’s eight tips for a better content strategy
This article describes best practices from Coca-Cola on how to design a successful content strategy and stay relevant in consumers' lives.
Danone Groupe (Drink and beverages, non-alcoholic)
This Company Profile from Euromonitor provides key details and analysis of Danone, the owner of brands such as Evian, Volvic and Aqua.
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