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Key reading

Coca-Cola

Coca-Cola's real-time intelligence: Becoming the champions on engagement

This paper explains how Coca-Cola developed a platform to consolidate data from multiple sources in real-time. This platform was used to inform its marketing communications and decisions leading up to the 2014 FIFA World Cup, of which the brand was one of the major global sponsors.

Red Bull Media House transforms content marketing

Red Bull Media House's activities from Formula 1 to snowboarding, breakdancing and gaming.
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Going to the edges for inspiration

The advantage of talking to soft drinks brand lovers in order to reach the mass market.

Understanding usage and attitudes towards coffee

A global look at the increasingly-influential "Coffee Mavens", who are often first in picking up on trends.

Soft Drinks company profiles

Euromonitor data and analysis on the sector's major companies.


Latest case studies

Coca-Cola: The gift bottle

This case study describes, soft drink giant, Coca Cola's campaign to bring the product back into its holiday advertising offer.

Lucozade Sport: Making journalists sweat, to improve the brand's fortunes

This case study describes how Lucozade, which leads the UK sports drinks category, successfully tackled some very negative press, reversing its falling sales and consumer perception.

Coca-Cola: The Emotisongs

This case study details Coca Cola's campaign in central and southern Europe that cut famous music videos down to a 5 to 15 second essence to be used as an emoticon: Emotisongs.

Coca-Cola: The real ice cold Coca-Cola

This case study describes how Coca-Cola used an innovative product redesign to drive user-generated content relating to the brand.

Latest articles

Warc 100: The world's best drinks campaigns and companies 2016

This short report summarises the results for the drinks category from the 2016 Warc 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Nestlé SA (Drink and beverages, non-alcoholic)

This Company Profile from Euromonitor provides key details and analysis of Nestlé's hot drinks brands, including Nespresso and Nescafé.

Understanding Coca-Cola's "One Brand" strategy

This event report outlines Coca-Cola's "One Brand" strategy, which seeks to take a more holistic approach to marketing the four main variants of the soft drink.

Considerations for adopting technology

This article highlights six factors to take into account when considering using technology in marketing campaigns.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com