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E-commerce, digital technology and changing shopping preferences
Findings from a global Nielsen survey into grocery shopping habits. The survey suggests ways to understand how digital technology is changing the retail landscape.
Marketing retail: the omnichannel challenge
A focus on marketing retail, digitisation and the transition to omnichannel.
How one retailer mixes shopping and entertainment
Why Macy's is embracing a range of new channels and media partnerships to engage shoppers.
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Traditional retailer, new technique
How Walmart, the retail giant, is drawing on the start-up driven idea of "growth hacking".
Retail company profiles
Euromonitor data and analysis on the sector's major companies.
How Domino's repositioned itself from pizza delivery to mealtime solution
This article examines the journey undertaken by the UK branch of pizza brand Domino's as it reacted to the rise of brands disrupting the food delivery sector by reimagining itself as a digital-first mealtime solution.
Mothercare: How emailing receipts transformed a business
This case study explores how Mothercare, the specialist retailer, used email receipts to collect customer data and increase store visits and purchases in the UK.
TRW Automotive Aftermarket: Real, eccentric, fanatic mechanics
This case study explores how TRW, a motor vehicle parts and accessories brand, launched a worldwide campaign to showcase its expertise and originality.
DFS: An email right now, from the person standing in front of you
This case study details how DFS, the furniture retailer, increased sales and conversion rates across its stores in the UK market.
Five tips to design grocery packaging that appeals on the supermarket shelf
This article looks at the challenges faced by grocery brands as the UK supermarket giants move to emulate the discounters by reducing how many products they stock.
Starbucks spreads positivity with brand journalism
This event report outlines how Starbucks, the coffee-house chain, has moved into brand journalism with its "Upstanders" content series.
McDonalds UK: Menu optimisation
This study from McDonald's UK, the quick-service restaurant chain, seeks to understand how a menu may be rationalised to simplify consumer choice without a negative impact on sales.
The new consumerism and its impact on food forms
This report analyses five trends that will impact the packaged foods market, including mobile technology, increased urbanisation, single-person households and price polarisation.
The future 100: Trends and change to watch in 2017
This annual report by J Walter Thompson Intelligence investigates the trends and emerging consumer behaviours set to shape marketing globally in 2017.
10 shopper trends
This article outlines ten key shopper trends that brands need to recognise within the rapidly evolving retail sector and explains how best they can address them.
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