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E-commerce, digital technology and changing shopping preferences
Findings from a global Nielsen survey into grocery shopping habits. The survey suggests ways to understand how digital technology is changing the retail landscape.
The shopper of the future
GFK research on how today's young shoppers see tomorrow's shopping experience.
How one retailer mixes shopping and entertainment
Why Macy's is embracing a range of new channels and media partnerships to engage shoppers.
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Traditional retailer, new technique
How Walmart, the retail giant, is drawing on the start-up driven idea of "growth hacking".
Retail company profiles
Euromonitor data and analysis on the sector's major companies.
Media Markt: Rabbit race
This case study demonstrates how Media Markt, Germany's biggest electronics retailer, turned Easter price promotion into an actual game to engage with the German public.
Rip Curl: Search GPS
This case study demonstrates how Rip Curl, a major Australian surfwear brand, halted the long-term sales decline by tapping into surfers' desire to find, capture, relive and share their perfect waves.
John Lewis: Monty's Christmas
This case study describes how John Lewis, a leading UK retailer, used media and technology to turn the Christmas 2014 campaign, '#MontyThePenguin', into the most effective and profitable retail campaign to date.
This case study describes a campaign by US retailer REI that encouraged people to spend time outdoors by closing its doors on the biggest shopping day of the year, Black Friday.
Under Armour Inc (Clothing & accessories)
This Company Profile from Euromonitor provides key details and analysis of Under Armour.
Target's marketing puts people before platforms
This event report details how Target, the retail group, is pursuing a "people-first" approach to marketing.
How Domino’s uses mobile to connect with customers, improve experiences and increase sales
This event report looks at Domino's, the pizza takeaway, and its innovations in new technology, notably in immersive mobile experiences to drive the company into the 'front and centre' of people's minds.
The benefits of quantifying qualitative brand data: a mixed-method approach for converting free brand associations to a brand equity index
Researchers suggest quantification of qualitative data as an innovative approach to knowledge creation.
Seven & I Holdings Co, Ltd (Retail)
This Company Profile from Euromonitor provides key details and analysis of Seven & I Holdings Co, Ltd, the owner of brands such as 7-Eleven and Ito-Yokado.
The ten lessons behind Uniqlo's creative revival
This event report describes a talk by John C.
How Third Man Records became the "face for vinyl"
This event report outlines how Third Man Records, a music label/retailer founded by Jack White of The White Stripes, has carved out a distinct niche in the growing vinyl market.
Personalised fashion: why online retailers need to deliver a tailored service
This article seeks to combine the trend of personalisation with fashion in order to reduce returns and discontent, arguing for a value exchange that applies macro-insight taken from micro-personalisation.
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