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Key reading

shopping

E-commerce, digital technology and changing shopping preferences

Findings from a global Nielsen survey into grocery shopping habits. The survey suggests ways to understand how digital technology is changing the retail landscape.

Marketing retail: the omnichannel challenge

A focus on marketing retail, digitisation and the transition to omnichannel.

How one retailer mixes shopping and entertainment

Why Macy's is embracing a range of new channels and media partnerships to engage shoppers.
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Traditional retailer, new technique

How Walmart, the retail giant, is drawing on the start-up driven idea of "growth hacking".

Retail company profiles

Euromonitor data and analysis on the sector's major companies.




Latest case studies

Domino's Pizza UK: The Journey to Greatness

This case study describes how takeaway pizza brand Domino's UK re-engineered its communications and channel model to drive sales by treating purchases as not just transactions but meal occasions and communications moments.

Grand McExtreme Topchef

This case study describes how food giant McDonald's moved away from the €1 battle going on in traditional media between the quick-service restaurants in Spain and created a multichannel piece of branded content to appeal to foodies.

McDonald's: Reasons for Lovin It

This case study shows how McDonald's launched a zero-budget Facebook campaign aimed at Jordanian teens that used a strategic partnership with an acapella band - and reinforced the brand's positioning as loving, young and dynamic.

Kohl's Oscars Digital Amplification

This case study shows how Kohl's, a department store in the US, created a social media driven campaign in order to engage with a wider audience and increase sales.

Latest articles

The changing face of luxury: what affluent consumers want

This event report details how GfK, a market research firm, has been examining why the luxury goods industry is forecast to remain in stagnation in high-growth and mature markets.

How Lane Bryant changed the fashion conversation

This event report addresses how Lane Bryant, the fashion retailer specialising in plus-sized apparel, found its purpose and shifted popular perceptions.

How Aldi marketed its way to the winning discount position

This article looks at how retailer Aldi positioned itself as the 'best-value' supermarket in the UK after the financial crash of 2008 significantly changed consumer behaviours.

The benefits of quantifying qualitative brand data: a mixed-method approach for converting free brand associations to a brand equity index

Researchers suggest quantification of qualitative data as an innovative approach to knowledge creation.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com