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E-commerce, digital technology and changing shopping preferences
Findings from a global Nielsen survey into grocery shopping habits. The survey suggests ways to understand how digital technology is changing the retail landscape.
The shopper of the future
GFK research on how today's young shoppers see tomorrow's shopping experience.
How one retailer mixes shopping and entertainment
Why Macy's is embracing a range of new channels and media partnerships to engage shoppers.
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Traditional retailer, new technique
How Walmart, the retail giant, is drawing on the start-up driven idea of "growth hacking".
Retail company profiles
Euromonitor data and analysis on the sector's major companies.
A real-life IKEA Pinterest room
This case study describes how IKEA, a home furniture retailer, ran a consumer competition with Pinterest to raise attention for its catalogue launch in the Netherlands.
This case study shows how Febreze, the air freshener brand, successfully re-launched and repositioned its car freshener solution in the UK and Ireland by finding a more sustainable reason for purchase that would support the business in the long term.
Bolia.com: Selling sofas in a financial meltdown
The case demonstrates how Bolia.com, a Danish furniture retailer, devised a new brand strategy by creating an aspiring and modern lifestyle brand with international appeal.
Mobil Delvac: Behind the wheels
This case study describes how Mobil Delvac, a motor oil brand in the US, increased its brand loyalty by focussing on customers rather than the product in its media campaign.
Too much genius not enough wisdom: It's all becoming qualitative nowadays
This paper explains how qualitative research has become a methodological asset that allows a better understanding of customer engagement, how it is evolving and how it can be applied to increase growth.
Retail's next top-model: New perspectives on consumer decision processes in a rapidly changing world
This paper explains how the complexity of the typical purchase journey is contradicting the current methodology of shopping research and introduces a new model to fix this issue.
Makers revolutionize making! How to derive insights from subversive consumer practices
This paper examines the reasons and consequences of the Maker Movement, a trend or revival of classic DIY, by looking at its social, economic and market nature and impacts.
The IKEA Home Tour: turning employees into marketing stars
This event report outlines how IKEA, the furniture retailer, successfully put its employees at the heart of a content-marketing program.
Like, Share and Retweet: How to make your insight go viral
This paper offers tips on how to pick key insights out of the mass of data-driven possibilities available, and effectively sell these insights within and outside the business.
Build brands with meaning
This article shows how Munich Airport developed and launched a new brand idea, tagline and logo to reflect the joy of travel, authentic connections and meaningful moments.
Design the retail experience
This article argues that design is key for retailers, and that designers should focus on invoking empathy and stimulating shoppers' senses.
Would you snap up the deal? A study of consumer behaviour under flash sales
Flash sales refer to an emerging e-commerce practice in which a firm offers one or more products/service at a substantial discount within limited time.
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