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E-commerce, digital technology and changing shopping preferences
Findings from a global Nielsen survey into grocery shopping habits. The survey suggests ways to understand how digital technology is changing the retail landscape.
The shopper of the future
GFK research on how today's young shoppers see tomorrow's shopping experience.
How one retailer mixes shopping and entertainment
Why Macy's is embracing a range of new channels and media partnerships to engage shoppers.
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Traditional retailer, new technique
How Walmart, the retail giant, is drawing on the start-up driven idea of "growth hacking".
Retail company profiles
Euromonitor data and analysis on the sector's major companies.
How Specsavers made ongoing use of TV
This case study describes how Specsavers increased the fame of its brand through an evolutionary media strategy.
Babyshop embraces showrooming
This case study describes how Babyshop, a Norwegian maternity retailer, created a campaign to turn the practice of showrooming to its advantage, targeting customers in and around physical stores.
IKEA hej Community
This case study shows how Ikea, the homeware brand, engaged with German customers with its IKEA Hej co-creation platform to involve them in every stage of the journey from design to purchase.
Lowe’s Home Improvement: Vines in the real world: making the digital analogue
This case study describes how Lowe's Home Improvement, the second-largest home improvement retailer in the USA, created analogue versions of its famous digital Vines to launch its first Manhattan store.
Target’s turn-around: boosting sales with creative segmentation in Australia
This event report explores how Target, an Australian retail brand, boosted sales by adopting a pioneering online to offline digital approach.
Understanding McDonald's and Subway Customers in Australia
This infographic provides insights into the customer demographics of 125,000 Australia fast food consumers in Melbourne, Sydney, Brisbane, Perth and Adelaide based on location and mobile data.
Costco Wholesale Corp (Retail)
This Company Profile from Euromonitor provides key details and analysis of Costco Wholesale, the largest membership-only warehouse in the US.
Personalised fashion: why online retailers need to deliver a tailored service
This article seeks to combine the trend of personalisation with fashion in order to reduce returns and discontent, arguing for a value exchange that applies macro-insight taken from micro-personalisation.
From pancakes to Star Wars: how Asda ramped up its digital content
This event report relates how UK supermarket chain Asda developed its approach to producing digital content over the course of a year.
Deal of the day: analysing purchase frequency-based subscriber segmentation
Deal of the day is a form of e-commerce in which an intermediary allows merchants access to a subscriber list, to promote their offerings at a discount.
Comparing approaches to elicit brand attributes both face-to-face and online
Brand attributes play an important role in tracking customer-based brand equity.
What we know about e-commerce and social commerce
This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
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