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E-commerce, digital technology and changing shopping preferences
Findings from a global Nielsen survey into grocery shopping habits. The survey suggests ways to understand how digital technology is changing the retail landscape.
Marketing retail: the omnichannel challenge
A focus on marketing retail, digitisation and the transition to omnichannel.
How one retailer mixes shopping and entertainment
Why Macy's is embracing a range of new channels and media partnerships to engage shoppers.
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Traditional retailer, new technique
How Walmart, the retail giant, is drawing on the start-up driven idea of "growth hacking".
Retail company profiles
Euromonitor data and analysis on the sector's major companies.
How Domino's repositioned itself from pizza delivery to mealtime solution
This article examines the journey undertaken by the UK branch of pizza brand Domino's as it reacted to the rise of brands disrupting the food delivery sector by reimagining itself as a digital-first mealtime solution.
Millers: Millers and Me
This case study describes how Millers, a fashion retailer, drove awareness and engagement to increase sales in the Australian market.
Mothercare: How emailing receipts transformed a business
This case study explores how Mothercare, the specialist retailer, used email receipts to collect customer data and increase store visits and purchases in the UK.
Tim Horton: Tims next door
This case study describes how Tim Horton's, the Canadian QSR and coffee shop, showed that it was part of the fabric of Canadian life by moving into a regular house in the suburbs for a 6-hour experiential campaign.
An exploration of consumers' response to online service recovery initiatives
The focus of this paper is on levels of service failure and recovery strategies in relation to UK online fashion retailers.
Macy’s insight: bridge physical and digital with mobile apps
This event report details how Macy’s, the department store chain, is using its mobile app as a tool to drive multiple forms of consumer engagement.
Five tips to design grocery packaging that appeals on the supermarket shelf
This article looks at the challenges faced by grocery brands as the UK supermarket giants move to emulate the discounters by reducing how many products they stock.
McDonalds UK: Menu optimisation
This study from McDonald's UK, the quick-service restaurant chain, seeks to understand how a menu may be rationalised to simplify consumer choice without a negative impact on sales.
The future 100: Trends and change to watch in 2017
This annual report by J Walter Thompson Intelligence investigates the trends and emerging consumer behaviours set to shape marketing globally in 2017.
10 shopper trends
This article outlines ten key shopper trends that brands need to recognise within the rapidly evolving retail sector and explains how best they can address them.
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