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Key reading

wellness

How to take a holistic approach to health and healthcare marketing

A series of papers on the challenges and opportunities facing marketers in the healthcare sector, where success will be based upon differentiation, an understanding of the health behaviour of different segments of the population and knowledge of the changing healthcare ecosystem.

The role of behavioural economics in healthcare

Why behavioural economics can help people adhere to medical advice more consistently.
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Patient Journey

A summary of market research on how patients experience a disease or condition.

Why personalisation matters for pharma brands

Why pharma brands need to take a more targeted approach in marketing to healthcare providers.

Pharma & Healthcare company profiles

Euromonitor data and analysis on the sector's major companies.




Latest case studies

Moskito Guard: Finally, mosquito repellent that doesn't stink

This case study explains how Moskito Guard, a DEET-free insect repellent, used a multi-channel campaign to create awareness of the new product in the UK.

Bupa: Amazing insights from data previously deemed insignificant

This case study describes how Bupa, a private healthcare company, improved its door drop campaigns for care homes in the UK.

Bupa UK: Out of the Blue

This case study describes how Bupa, a private healthcare insurer, reduced lapse rates and increased customer engagement in the United Kingdom.

XLS Medical: Real Lives

This case study explains how XLS Medical, a weight loss brand, increased sales in the UK by addressing consumer fears through content.

Latest articles

Boehringer Ingelheim GmbH: Transforming the terminal cancer patient

This article describes how Boehringer Ingelheim (BI), the pharma company, wanted greater understanding of patients' sentiments when faced with life-threatening disease in the USA, UK, France, Italy and Japan.

Alcon's new vision for shopper marketing

This event report demonstrates how Alcon has built up the shopper marketing muscle of its various brands in the eye-care space.

How Bupa uses content marketing to drive sales in Australia

This article explores how Bupa, the multinational healthcare company, built a content marketing portal specifically targeted at Australia's mothers to build engagement with the brand and subsequently increase sales.

The power of storytelling: how Philips rebranded as a health business

This event report looks at how Philips, the electronics company, has gone about repositioning as a healthcare business.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com