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Learning to play well: LEGO's eight-step comeback from near bankruptcy
How the toy manufacturer recovered from the brink of bankruptcy to become one of the world's most-loved brands. This involved placing less emphasis on licensing deals, more on the consumer, and building advocacy via high-value fans.
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The competitive landscape for leisure: why wide appeal matters
This article reports the results of an analysis of participation across a range of leisure activities in the UK.
Webinar: Leisure and entertainment in Asia
An overview of leisure in Asia, from participating in and viewing sports to bars and online entertainment.
Leisure & Entertainment company profiles
Euromonitor data and analysis on the sector's major companies.
Unibet: A betting agency that tells you how to win
This case study details how Unibet, a betting agency, increased brand awareness across seven global markets during Euro2016.
The Idea That Cost Sportsbet Millions
This case study describes how Sportsbet, an online bookmaker, highlighted its responsibility as a business by helping ensure responsible gambling in the Australian market.
Art Gallery of NSW: The Greats
This case study describes how the Art Gallery of New South Wales, Sydney's premier art gallery, promoted its 'Greats' exhibition by targeting 'Culture Casuals' and the group's engagement with the artisan movement in Australia.
This case study details how Lotto 6/49, a national Canadian lottery game, increased sales among millennial Quebecers by making them realise life is full of lucky moments.
Infographic: Premier League Fans
This article summarises some of the key findings of research into the online behaviours of Premier League fans, presented in an infographic format.
Cricket dominates sports sponsorship in India
This article explores the opportunities for brands in Indian sport, including the Indian Premier League (IPL).
How the Australian Turf Club used Instagram, influencers and CX to attract millennials
This article outlines how the Australian Turf Club (ATC) modernised its appeal with social media outreach and a better customer experience to attract a new generation of punters.
How Australia's marketers can navigate the Olympics
This article examines some of the strict legal requirements governing Australian brands with regards to marketing during the Olympic Games, and provides examples of the challenges and work-arounds brands have faced when trying to align with the event.
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