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Key reading

LEGO

Learning to play well: LEGO's eight-step comeback from near bankruptcy

How the toy manufacturer recovered from the brink of bankruptcy to become one of the world's most-loved brands. This involved placing less emphasis on licensing deals, more on the consumer, and building advocacy via high-value fans.
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The competitive landscape for leisure: why wide appeal matters

This article reports the results of an analysis of participation across a range of leisure activities in the UK.

Webinar: Leisure and entertainment in Asia

An overview of leisure in Asia, from participating in and viewing sports to bars and online entertainment.

Leisure & Entertainment company profiles

Euromonitor data and analysis on the sector's major companies.




Latest case studies

Make LEGO the Star of Christmas

This case study explains how Lego, the toy company, built an emotional connection with Australian families in a Christmas campaign which increased sales.

Chewbacca Mask Star Wars

This case study describes how toy manufacturer Hasbro turned a viral phenomenon featuring its Star Wars Chewbacca mask into a 360º communication on TV and social networks in Spain.

Fun School with Play Doh

This case study discusses a campaign for arts and crafts toy Play Doh in Russia, which used product placement and online video to reach into a new category.

Hasbro: Big Family Games

This case study shows how Hasbro, a toy and games manufacturer, increased its board game sales in Russia by creating a TV program that showcased its portfolio of products.

Latest articles

How the Australian Turf Club used Instagram, influencers and CX to attract millennials

This article outlines how the Australian Turf Club (ATC) modernised its appeal with social media outreach and a better customer experience to attract a new generation of punters.

Warc Webinar: Cross-platform crossroads: Illuminating the path forward

This webinar shares new learnings from successful cross-platform campaigns by ESPN and discusses the growing role that mobile plays in advertising.

How Australia's marketers can navigate the Olympics

This article examines some of the strict legal requirements governing Australian brands with regards to marketing during the Olympic Games, and provides examples of the challenges and work-arounds brands have faced when trying to align with the event.

Transformational strategy: designing your business future

This article discusses how the State Library of Victoria in Australia undertook a strategic project to address the crucial question of 'What is a public library in 2030?'.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com