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Key reading

LEGO

Learning to play well: LEGO's eight-step comeback from near bankruptcy

How the toy manufacturer recovered from the brink of bankruptcy to become one of the world's most-loved brands. This involved placing less emphasis on licensing deals, more on the consumer, and building advocacy via high-value fans.
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The competitive landscape for leisure: why wide appeal matters

This article reports the results of an analysis of participation across a range of leisure activities in the UK.

Webinar: Leisure and entertainment in Asia

An overview of leisure in Asia, from participating in and viewing sports to bars and online entertainment.

Leisure & Entertainment company profiles

Euromonitor data and analysis on the sector's major companies.




Latest case studies

Unibet: A betting agency that tells you how to win

This case study details how Unibet, a betting agency, increased brand awareness across seven global markets during Euro2016.

The Idea That Cost Sportsbet Millions

This case study describes how Sportsbet, an online bookmaker, highlighted its responsibility as a business by helping ensure responsible gambling in the Australian market.

Art Gallery of NSW: The Greats

This case study describes how the Art Gallery of New South Wales, Sydney's premier art gallery, promoted its 'Greats' exhibition by targeting 'Culture Casuals' and the group's engagement with the artisan movement in Australia.

NASCAR’s Hashtag 500

This case study details how Nascar, an American racing league, increased engagement for its The Daytona 500 race through Twitter.

Latest articles

Infographic: Premier League Fans

This article summarises some of the key findings of research into the online behaviours of Premier League fans, presented in an infographic format.

Cricket dominates sports sponsorship in India

This article explores the opportunities for brands in Indian sport, including the Indian Premier League (IPL).

How the Australian Turf Club used Instagram, influencers and CX to attract millennials

This article outlines how the Australian Turf Club (ATC) modernised its appeal with social media outreach and a better customer experience to attract a new generation of punters.

How Australia's marketers can navigate the Olympics

This article examines some of the strict legal requirements governing Australian brands with regards to marketing during the Olympic Games, and provides examples of the challenges and work-arounds brands have faced when trying to align with the event.

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