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Learning to play well: LEGO's eight-step comeback from near bankruptcy
How the toy manufacturer recovered from the brink of bankruptcy to become one of the world's most-loved brands. This involved placing less emphasis on licensing deals, more on the consumer, and building advocacy via high-value fans.
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The competitive landscape for leisure: why wide appeal matters
This article reports the results of an analysis of participation across a range of leisure activities in the UK.
Webinar: Leisure and entertainment in Asia
An overview of leisure in Asia, from participating in and viewing sports to bars and online entertainment.
Leisure & Entertainment company profiles
Euromonitor data and analysis on the sector's major companies.
Make LEGO the Star of Christmas
This case study explains how Lego, the toy company, built an emotional connection with Australian families in a Christmas campaign which increased sales.
Chewbacca Mask Star Wars
This case study describes how toy manufacturer Hasbro turned a viral phenomenon featuring its Star Wars Chewbacca mask into a 360º communication on TV and social networks in Spain.
Fun School with Play Doh
This case study discusses a campaign for arts and crafts toy Play Doh in Russia, which used product placement and online video to reach into a new category.
Hasbro: Big Family Games
This case study shows how Hasbro, a toy and games manufacturer, increased its board game sales in Russia by creating a TV program that showcased its portfolio of products.
How the Australian Turf Club used Instagram, influencers and CX to attract millennials
This article outlines how the Australian Turf Club (ATC) modernised its appeal with social media outreach and a better customer experience to attract a new generation of punters.
How WWE acts like a Fortune 500 marketer
This event report outlines how World Wrestling Entertainment (WWE) engages consumers with storytelling across multiple platforms.
How Australia's marketers can navigate the Olympics
This article examines some of the strict legal requirements governing Australian brands with regards to marketing during the Olympic Games, and provides examples of the challenges and work-arounds brands have faced when trying to align with the event.
Transformational strategy: designing your business future
This article discusses how the State Library of Victoria in Australia undertook a strategic project to address the crucial question of 'What is a public library in 2030?'.
UFC takes on a brand-building fight in South East Asia
The article explores how the Ultimate Fighting Championship (UFC), one of the world’s most lucrative sports leagues, is using marketing to millennials with content marketing and OTT services, and how the brand is localizing its experience in South East Asia.
How Lego uses digital to inspire the builders of tomorrow
This event report describes how a customer-centric approach to marketing has helped Lego, the toy company, raise its sales and reputation dramatically.
Lego evolves its brand with social media and content marketing
This article explores how Lego, the toy company, evolved its brand with social media and content marketing campaigns designed around specific cultural insights.
City Football Group On Taking Sports Brands Global
The article explores how City Football Group, owners of Manchester City FC, are expanding their brand globally in North America and Asia.
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