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Learning to play well: LEGO's eight-step comeback from near bankruptcy
How the toy manufacturer recovered from the brink of bankruptcy to become one of the world's most-loved brands. This involved placing less emphasis on licensing deals, more on the consumer, and building advocacy via high-value fans.
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The competitive landscape for leisure: why wide appeal matters
This article reports the results of an analysis of participation across a range of leisure activities in the UK.
Webinar: Leisure and entertainment in Asia
An overview of leisure in Asia, from participating in and viewing sports to bars and online entertainment.
Leisure & Entertainment company profiles
Euromonitor data and analysis on the sector's major companies.
Ural Music Night: Listen to me
This case study describes how Ural Music Night, a new music festival in Ekaterinberg, Russia, created an app using old Soviet technology to speak to each of the different festival audiences.
Double Robotics: Lucy the Robot
This case study describes how the American technology company Double Robotics created a humanoid robot to showcase its expertise and break into the Australian market with a new product.
Epiphone: The Les Paul Skill Check
This case study shows how Epiphone, the American guitar brand, launched a new signature Gibson Les Paul in Germany with a Shazam challenge to engage guitar players.
Sony: Dreams come true
This case study describes how Sony, an electronic goods brand in Hong Kong, launched a campaign with YouTube to showcase Sony products and encourage Hong Kong people to dream.
Transformational strategy: designing your business future
This article discusses how the State Library of Victoria in Australia undertook a strategic project to address the crucial question of 'What is a public library in 2030?'.
How the Football Association is managing change
This event report examines changes that are being imposed at the FA, England's Football Association, and what other organisations can learn from them.
Game on: the potential of gaming as an advertising medium
This article discusses findings to the question of what makes gaming so engaging, and does it hold potential as an advertising medium.
How Third Man Records became the "face for vinyl"
This event report outlines how Third Man Records, a music label/retailer founded by Jack White of The White Stripes, has carved out a distinct niche in the growing vinyl market.
Virtual Reality: Are you experienced?
This event report considers virtual reality technology and how it can offer marketers and brands new ways to reach consumers.
Fan-first sports platforms
This article describes how most sport fans would be receptive to increased levels of sports sponsorship if the brands were to act more like fans themselves and explores this insight to investigate the five new dynamics of effective sports sponsorship.
7 routes to more effective sports sponsorship
This article outlines seven strategies by which brands can successfully leverage the power of sport sponsorship.
LG Electronics’ analytics approach: keep it simple
This event report covers LG Electronics' approach to data analytics, measurement and social listening in the Australia market.
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