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Key reading

LEGO

Learning to play well: LEGO's eight-step comeback from near bankruptcy

How the toy manufacturer recovered from the brink of bankruptcy to become one of the world's most-loved brands. This involved placing less emphasis on licensing deals, more on the consumer, and building advocacy via high-value fans.
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The competitive landscape for leisure: why wide appeal matters

This article reports the results of an analysis of participation across a range of leisure activities in the UK.

Webinar: Leisure and entertainment in Asia

An overview of leisure in Asia, from participating in and viewing sports to bars and online entertainment.

Leisure & Entertainment company profiles

Euromonitor data and analysis on the sector's major companies.




Latest case studies

Unibet: A betting agency that tells you how to win

This case study details how Unibet, a betting agency, increased brand awareness across seven global markets during Euro2016.

Chewbacca Mask Star Wars

This case study describes how toy manufacturer Hasbro turned a viral phenomenon featuring its Star Wars Chewbacca mask into a 360º communication on TV and social networks in Spain.

Make LEGO the Star of Christmas

This case study explains how Lego, the toy company, built an emotional connection with Australian families in a Christmas campaign which increased sales.

Czech Table Tennis Association: Vsichni za stul (One for all, all behind a table)

This case study details how the Table Tennis Association of the Czech Republic increased awareness of the sport and grew its membership base.

Latest articles

Infographic: Premier League Fans

This article summarises some of the key findings of research into the online behaviours of Premier League fans, presented in an infographic format.

Warc Webinar: Cross-platform crossroads: Illuminating the path forward

This webinar shares new learnings from successful cross-platform campaigns by ESPN and discusses the growing role that mobile plays in advertising.

How the Australian Turf Club used Instagram, influencers and CX to attract millennials

This article outlines how the Australian Turf Club (ATC) modernised its appeal with social media outreach and a better customer experience to attract a new generation of punters.

How Australia's marketers can navigate the Olympics

This article examines some of the strict legal requirements governing Australian brands with regards to marketing during the Olympic Games, and provides examples of the challenges and work-arounds brands have faced when trying to align with the event.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com