You have already chosen to receive updates on this topic.

you can review you topic selection in Your Warc.

OK

Your topic selection has been saved successfully.

You'll now receive a weekly Topic Update email when there's new content on this topic.

You can review your topic selections in Your Warc.


OK

You will receive a weekly email whenever there’s new content on this topic.

 

You can review the topics you follow in Your Warc.


Key reading

Oxfam

What brands in other categories can learn from charity marketing

This Best Practice paper argues that charities can teach other brands about using smaller budgets more efficiently. Charities have also taken their social competency into the digital space, where they have provided many significant successes in social media marketing.
Not a subscriber? Download this sample

Why social policy needs more than the behavioural economics bandwagon

Why governments wishing to change people's behaviour should concentrate on System 1 thinking.

Neuroscience helps a charity improve its TV ads

How neuroscience research tools boosted effectiveness for The Shelter Pets Project.

Making me.gov happen

TNS research showing how governments can make better use of online platforms to provide services.

The problem with political brands

Why branding political parties can be difficult, as parties depend on identity rather than consumption.




Latest case studies

The New Zealand Breast Cancer Foundation: Breast Cream

This case study describes how The New Zealand Breast Cancer Foundation created a simple way to help women check their breasts and help detect possible cancers as early as possible.

Plan International: How a video with no budget influenced the UN's 15 year plan

This case study explains how Plan International, an international development organisation, put girls' rights at the top of the UN agenda for sustainable development goals.

ActionAid: Viral videos brutally cut with a message about Female Genital Mutilation

This case study details how ActionAid, an international charity, raised awareness of Female Genital Mutilation (FGM) among the UK population through online video.

Canadian Blood Services: The Power To Give Life

This case study describes how Canadian Blood Services, a charitable blood organisation, repositioned itself to increase the number of new donors.

Latest articles

Shocking People Into Action: Does It Still Work? An Empirical Analysis of Emotional Appeals in Charity Advertising

How effective is shock advertising for charities? To address this question, the current researchers used an experimental design based on a cross-sectional sample of three groups of adults.

Raising the Roof: Coming Soon

This case study details how Raising the Roof, a homelessness charity, increased awareness by shocking local communities in Canada.

Brent Council: Using research to create a dementia-friendly community in Brent

This paper describes research conducted by Community Action on Dementia (CAD), a UK charity that wanted to develop services tailored to the needs of dementia sufferers, enabling them to live well despite their condition.

Action for Children: Evaluation of the 'Roots of Empathy' programme in Scotland

This paper outlines research for the charity Action for Children (AfC), to measure the impact of a classroom-based programme it delivered in Scotland, designed to raise empathy and lower aggression in schoolchildren.

Want to find out more? Contact us