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What brands in other categories can learn from charity marketing
This Best Practice paper argues that charities can teach other brands about using smaller budgets more efficiently. Charities have also taken their social competency into the digital space, where they have provided many significant successes in social media marketing.
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Why social policy needs more than the behavioural economics bandwagon
Why governments wishing to change people's behaviour should concentrate on System 1 thinking.
Neuroscience helps a charity improve its TV ads
How neuroscience research tools boosted effectiveness for The Shelter Pets Project.
Making me.gov happen
TNS research showing how governments can make better use of online platforms to provide services.
The problem with political brands
Why branding political parties can be difficult, as parties depend on identity rather than consumption.
Vodafone: Between us
This case study shows how Vodafone, a mobile carrier, was able to tackle the huge social problem of domestic violence in Turkey by using a specially developed app.
EXIT-Deutschland: Nazis against Nazis - Germany's most involuntary charity walk
This case study demonstrates how ZDK Gesellschaft Demokratische Kultur, an anti-Nazi charity, utilised digital and social media to spread the news about the campaign and drum up donations to the cause.
The Lost Dogs Home: Adopt a human
This case study shows how Shelter Dogs, an Australian animal adoption organisation, increased its brand awareness by bringing the adoption process direct to parks in an event-based campaign.
LiveOnNY: Long Live New York
This case study shows how LiveOnNY, a nonprofit New York organisation for organ, eye and tissue donation, increased brand awareness and participation using a short animated video.
Western Sydney took him in: How Western Sydney University redefined education branding in Australia
The article explores how Western Sydney University (WSU) used emotive storytelling, social media and event activation to redefine tertiary education marketing in Australia, and provided a focal point of pride for the western Sydney community.
What Really Makes a Promotional Campaign Succeed on a Crowdfunding Platform? Guilt, Utilitarian Products, Emotional Messaging, and Fewer but Meaningful Rewards, Drive Donations
Online crowdfunding is a popular platform for entrepreneurs to engage consumers by raising funds for creative projects.
Back Off Radio: How the UAE's Traffic Authority reduced dangerous driving
This case study examines how Dubai's Roads and Transport authority created a campaign, Back Off Radio, targeting both private and taxi drivers, with the aim of reducing the dangerous practice of tailgating.
The 'Churchill Index' as a guide to leadership
This article analyses the qualities attributed to past and present political leaders in the UK and asks what qualities the public most admire in their leaders.
This article explores how governments can make use of online platforms to provide better services and experiences for their citizens.
SRA 2014 - Ethnography goes digital: Researching professionals using a qualitative mobile app
This article, based on a case study presented at the SRA Annual Conference held in London in December 2014, introduces a project which used a qualitative mobile app to conduct research among professionals in the sphere of child protection.
Charity has a place in the moral company
This response to Jules Goddard's treatise on management and moral capital argues for the root causes of the problem of the moral void in management to be addressed.
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