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What brands in other categories can learn from charity marketing
This Best Practice paper argues that charities can teach other brands about using smaller budgets more efficiently. Charities have also taken their social competency into the digital space, where they have provided many significant successes in social media marketing.
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Why social policy needs more than the behavioural economics bandwagon
Why governments wishing to change people's behaviour should concentrate on System 1 thinking.
Neuroscience helps a charity improve its TV ads
How neuroscience research tools boosted effectiveness for The Shelter Pets Project.
Making me.gov happen
TNS research showing how governments can make better use of online platforms to provide services.
The problem with political brands
Why branding political parties can be difficult, as parties depend on identity rather than consumption.
Plan Norway: #StopTheWedding
This case study describes how Plan Norway, an NGO working for girls' rights, raised awareness about child marriage and its consequences among women, youth, politicians and the general public and recruited new supporters by making the problem feel closer to home.
EXIT-Deutschland: Nazis against Nazis - Germany's most involuntary charity walk
This case study demonstrates how ZDK Gesellschaft Demokratische Kultur, an anti-Nazi charity, utilised digital and social media to spread the news about the campaign and drum up donations to the cause.
No Somos Delito (We Are Not Crime): Holograms for freedom
This case study shows how No Somos Delito, a Spanish citizen rights organisation, highlighted the need to reform the nation's laws with an experiential campaign.
Peta: Online fur shop
This case study explains how Peta, an animal rights non-profit organization, used an ecommerce platform to change people's behaviour when it came to buying fur in China.
Western Sydney took him in: How Western Sydney University redefined education branding in Australia
The article explores how Western Sydney University (WSU) used emotive storytelling, social media and event activation to redefine tertiary education marketing in Australia, and provided a focal point of pride for the western Sydney community.
What Really Makes a Promotional Campaign Succeed on a Crowdfunding Platform? Guilt, Utilitarian Products, Emotional Messaging, and Fewer but Meaningful Rewards, Drive Donations
Online crowdfunding is a popular platform for entrepreneurs to engage consumers by raising funds for creative projects.
Back Off Radio: How the UAE's Traffic Authority reduced dangerous driving
This case study examines how Dubai's Roads and Transport authority created a campaign, Back Off Radio, targeting both private and taxi drivers, with the aim of reducing the dangerous practice of tailgating.
The 'Churchill Index' as a guide to leadership
This article analyses the qualities attributed to past and present political leaders in the UK and asks what qualities the public most admire in their leaders.
This article explores how governments can make use of online platforms to provide better services and experiences for their citizens.
SRA 2014 - Ethnography goes digital: Researching professionals using a qualitative mobile app
This article, based on a case study presented at the SRA Annual Conference held in London in December 2014, introduces a project which used a qualitative mobile app to conduct research among professionals in the sphere of child protection.
Charity has a place in the moral company
This response to Jules Goddard's treatise on management and moral capital argues for the root causes of the problem of the moral void in management to be addressed.
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