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Fundamentals, innovation and collaboration: Nestlé's three pillars of digital success
How the food manufacturer is seeking to become a leading brand in the digital and social media space. Steps taken include embracing brand building fundamentals, focusing on innovation, partnerships and collaboration. The paper also discusses Nestlé's "brand-building house".
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How Mars used marketing science to grow its brands
Using Ehrenberg's marketing laws, Mars has discovered how both creativity and science can work together.
We are what we eat
Results of a global Nielsen analysis focusing on global body image and healthy eating trends.
TV ads and McDonald's sales
How the restaurant giant used fast food data to link advertising quality and sales growth.
Food company profiles
Euromonitor data and analysis on the sector's major companies.
McDonnells: How a dry curry sauce pasted the market
This case study describes how Boyne Valley, the owner of McDonnells Curry Sauce, transformed Ireland's iconic great product into a great brand solely through advertising.
Cuisine de France: A Bread Basket Case
This case study demonstrates how a powerful brand positioning delivered long-term higher commercial value for Cuisine de France, a brand responsible for introducing fresh French bread and pastries to the Irish market in the 1990s.
Cadburys: Combining science and art to maximise effectiveness
This case study describes how Cadbury Dairy Milk, Ireland's most loved chocolate brand, used an integrated campaign to overcome stagnant sales in an overcrowded market category.
Natural Confectionery company: How Jelly Phants were born
This case study describes how The Natural Confectionery Company (TNCC), an Australian brand that was purchased by Mondelez and launched in Ireland in 2004, with a small budget of 131,000 euros, created an advertising campaign that delivered the most successful ever launch in Ireland.
Redefining snacks: From conventional snacks to snack replacements
This report provides key facts and figures about the global snacks market, analysing the impact of the growing segment of the non-snack food market rebranding itself as snack replacements and creating a shift in the competitive landscape.
ConAgra welcomes change, new programmatic ecosystem
This event report details how ConAgra, the US food manufacturer has rethought its marketing ecosystem, moving away from TV-first, to a more nuanced, programmatic, ecosystem.
How EMEA food brands are leveraging consumer insights to engage Mums and families
This report describes how food brands have leveraged consumer insights to effectively engage with Mums and families in EMEA.
Warc 100: The world's best food campaigns and companies 2016
This short report summarises the results for the food category from the 2016 Warc 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.
KIND balances products with purpose
This event report reveals how KIND, the snack manufacturer, has balanced its focus on delivering great products with an underlying purpose of encouraging acts of generosity and altruism among consumers.
Clorox gets close to consumers with proximity marketing
This event report addresses how Clorox, the FMCG manufacturer, is tapping into the emerging field of proximity marketing.
Lactalis, Groupe (Food)
This Company Profile from Euromonitor provides key details and analysis of Lactalis, Groupe.
Ferrero SpA (Food)
This Company Profile from Euromonitor provides key details and analysis of Ferrero SpA, the owner for brands such as Kinder and Ferrero.
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