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Fundamentals, innovation and collaboration: Nestlé's three pillars of digital success
How the food manufacturer is seeking to become a leading brand in the digital and social media space. Steps taken include embracing brand building fundamentals, focusing on innovation, partnerships and collaboration. The paper also discusses Nestlé's "brand-building house".
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How Mars used marketing science to grow its brands
Using Ehrenberg's marketing laws, Mars has discovered how both creativity and science can work together.
We are what we eat
Results of a global Nielsen analysis focusing on global body image and healthy eating trends.
TV ads and McDonald's sales
How the restaurant giant used fast food data to link advertising quality and sales growth.
Food company profiles
Euromonitor data and analysis on the sector's major companies.
Happiness is Whitworths
This case study describes how Whitworths sugar developed a clear brand strategy that helped it gain greater awareness in the UK and grow in a declining market.
Pipers Crisp Co. redesign
This case study describes how the crisps manufacturer Pipers redesigned its packaging to underline its passion for making crisps and increase sales in the UK.
Lick Frozen Yogurt: Launching the UK's favourite frozen yogurt
This case study describes how Lick Frozen Yogurt focused upon its packaging design to successfully launch the brand into the mainstream retail market in the UK.
This case study describes how Frylight reinvigorated their brand design in order to focus on its core benefits and achieve a better shelf presence.
Monty Bojangles redesign
This case study describes how Monty Bojangles (MB) transformed their chocolate truffles by creating a distinctive brand narrative and replacing conventional brand values with an engaging philosophy.
How EMEA food brands are identifying new usage occasions
Not a subscriber? View this report hereThis report describes how EMEA food brands have found success with advertising campaigns which persuade consumers to increase product consumption occasions.
Considerations for adopting technology
This article highlights six factors to take into account when considering using technology in marketing campaigns.
Hershey taps into emotion with "mind modelling"
This event report demonstrates how Hershey, the candy manufacturer, has tapped into emotional consumer insights using techniques such as mind modelling.
Reinventing convenience store food: Growing 7-Eleven's foodservice profit, sales and image using multi-stage shopper-focussed research
This paper demonstrates how 7-Eleven, the convenience store chain, used shopper research to grow consideration in the foodservice category in Australia and deliver increased profit.
The Danone Activation Studio: Turning consumer insights into company-wide memes
This paper discusses a project from Danone that aimed to share insights with people in a faster way, and ultimately increase the ROI of its insights.
The new rules of marketing, according to Mars
This event report outlines how Mars, manufacturer of confectionery, pet food and other food products, is taking a four-pronged approach to evolving its core brands to keep them relevant and overcome consumer indifference.
How US food brands are identifying new usage occasions
Not a subscriber? View this report hereThis report describes how US food brands have launched successful advertising campaigns that persuade consumers to increase their product consumption occasions.
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