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Financial services and behavioural economics: 21st century jam jar banking
How behavioural economics is helping financial services brands rebuild the trust they lost in the global financial crisis. Steps that brands are taking include current accounts that don't provide overdrafts and online forecasting with automatic feedback to customers about their finances.
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The emotional secrets of spending
MasterCard research uncovering the often overlooked emotional elements of making online payments.
Mythbuster: Are financial brand purchases more rational?
Les Binet and Sarah Carter discuss rational prompts in 'low interest' categories such as financial services.
The changing financial services customer
Event report from UBS showing how financial needs change as we move into different lifestages.
Financial Services company profiles
Euromonitor data and analysis on the sector's major companies.
Mizrahi Tefahot: Happiness? Who is searching Happiness in banking at all?
This case study describes how Mizrahi Tefahot, one of the leading banks in Israel, created a strategy to bring happiness to banking, differentiating itself from the competition and growing its customer base.
American Express: American Express purchase insurance
This case study describes how American Express, a credit card brand in Estonia, used a mobile ad platform to demonstrate to potential customers how American Express could protect their goods.
Emirates NBD #PassionForGiving: Bade Parde Wali Phillum
This case study describes how Emirates NBD, a leading local bank in UAE, created a 'Bollywood on wheels' portable cinema to bring entertainment to labour camps, to improve its brand perception amongst affluent people and increase account openings.
MasterCard: Mother’s Day powered by the digital and e-commerce engine
This case study describes how MasterCard, the second-largest credit card brand in Asia-Pacific, created a campaign around Mother's Day to improve its competitive offering to customers in different countries.
Stakeholder preference and stated vs derived importance satisfaction research
This paper presents a case study that reveals how stakeholders in the research process, by recommending specific data collection and analytical techniques, exert significant ‘hidden’ influence on the decisions made on the basis of market research findings.
Forecasting financial products acquisition via dynamic segmentation: an application to the Italian market
The topic of market segmentation is still one of the most pervasive in marketing.
A priceless strategy for growth - and why MasterCard is no longer 'the best way to pay'
This event report considers how financial services brand MasterCard is repositioning itself as a lifestyle brand rather than a simple payments brand.
American Family dreams to cut through insurance-marketing clutter
This event report addresses how American Family Insurance stands out in the cluttered and competitive insurance category.
What GE Capital learnt from its failed content marketing experiment
This event report considers why a bold step into content marketing failed to deliver on its initial promise.
Conceptual closure: The impact of event boundaries on long-term memory encoding and advertising effectiveness
This paper introduces the idea of 'conceptual closure' in television advertising and reveals how small executional changes to a finished advertisement can significantly enhance advertising effectiveness.
HSBC Holdings Plc (Financial services)
This Company Profile from Euromonitor provides key details and analysis of HSBC Holdings, the owner of the HSBC banks globally.
How GEICO keeps breaking through the clutter
This event report focuses on how GEICO, the insurer, has used a distinct storytelling strategy to engage consumers.
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