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Financial services and behavioural economics: 21st century jam jar banking
How behavioural economics is helping financial services brands rebuild the trust they lost in the global financial crisis. Steps that brands are taking include current accounts that don't provide overdrafts and online forecasting with automatic feedback to customers about their finances.
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The emotional secrets of spending
MasterCard research uncovering the often overlooked emotional elements of making online payments.
Mythbuster: Are financial brand purchases more rational?
Les Binet and Sarah Carter discuss rational prompts in 'low interest' categories such as financial services.
The changing financial services customer
Event report from UBS showing how financial needs change as we move into different lifestages.
Financial Services company profiles
Euromonitor data and analysis on the sector's major companies.
Emirates NBD: The Beautiful After
This case study describes how Emirates NBD, one of the largest banking groups in the Middle East, used an emotionally-charged branded video to promote saving for retirement.
This case study describes how Churchill, a UK insurance company, found a point of difference by launching a campaign to help increase safety of children going to school.
MasterCard: A Priceless Delivery
This case study describes how MasterCard in Dubai used its Priceless Causes platform and 'A Priceless Delivery' interactive wall to connect people who wanted to donate meals to displaced children around the world.
This case study discusses how the Bank of Montreal used its sponsorship of NBA Canada, the basketball association, by creating a unique remote-control talking basketball - that spoke the language of the fans, and connected with the bank's target audience of young people.
Internet Banking Design: Building an intuitive internet banking system based on customers' needs
This paper examines how ING Bank in Poland built an internet banking system based on customers' needs, through a 'User Centered Design' methodology.
How Singapore’s OCBC Bank is winning over ‘super-shoppers’ with credit card rewards
This article covers how OCBC Bank, one of Singapore’s best known financial brands, launched a credit card in an ultra-competitive market by focusing on consumer insights.
NatWest: Brand contribution
This paper describes how UK bank NatWest integrated a diverse range of data sources into a multi-faceted modelling framework called the Brand Contribution Programme to lay the foundations for a new approach to the bank's marketing investment.
Marketing financial services: Using TV in property and casualty insurance ads
This article examines how vital the use of TV is for financial services brands, especially ones that operate in the property and casualty insurance space.
Marketing financial services: Engage disillusioned customers in their finances
This article examines what financial services brands can do to engage otherwise disengaged customers in their own financial health - a difficult task, as most people don't like to contemplate something so complex and boring.
Marketing financial services: Reimagining the insurance sector
This article looks at how several insurance brands in the south-east Asian market overhauled their offering by using behavioural data to offer value exchange.
Marketing financial services: Create touchpoint value in financial services
This article looks at what financial services companies can do to overcome the mistrust that has dogged them since the global financial crisis - as well as the innate lack of interest in their products and resistance to changing supplier.
Marketing financial services: How brands must regain consumer trust
This article examines the significant disruption facing the financial services sector and argues that addressing these challenges requires marketers to nurture brands' trustworthiness.
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