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Financial services and behavioural economics: 21st century jam jar banking
How behavioural economics is helping financial services brands rebuild the trust they lost in the global financial crisis. Steps that brands are taking include current accounts that don't provide overdrafts and online forecasting with automatic feedback to customers about their finances.
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The emotional secrets of spending
MasterCard research uncovering the often overlooked emotional elements of making online payments.
Mythbuster: Are financial brand purchases more rational?
Les Binet and Sarah Carter discuss rational prompts in 'low interest' categories such as financial services.
The changing financial services customer
Event report from UBS showing how financial needs change as we move into different lifestages.
Financial Services company profiles
Euromonitor data and analysis on the sector's major companies.
PayPal: The Evolution of PayPal - New Purpose, New Money
This paper describes a global research project for PayPal, the online payment service, which sought to contemporise the brand and align it with people's attitudes to money.
MasterCard: A Priceless Delivery
This case study describes how MasterCard in Dubai used its Priceless Causes platform and 'A Priceless Delivery' interactive wall to connect people who wanted to donate meals to displaced children around the world.
Emirates NBD: The Beautiful After
This case study describes how Emirates NBD, one of the largest banking groups in the Middle East, used an emotionally-charged branded video to promote saving for retirement.
This case study describes how Churchill, a UK insurance company, found a point of difference by launching a campaign to help increase safety of children going to school.
Lloyds Banking Group: Using innovative social media analytics techniques to understand the International Trade arena through the eyes of UK SMEs
This article details how Lloyds Banking Group, the UK bank, employed natural language processing to and social listening to assess usage and attitude in the B2B finance market, targeting small businesses.
How Zurich Insurance is using AI to deliver a better customer experience
This event report describes how Zurich, the multinational insurance provider, has integrated artificial intelligence into its customer service offering.
NFU Mutual: Succession planning - Ensuring the sustainability of the farming community
This study from NFU Mutual, a rurally-focused insurance company, details how the company tailored communications to farmers in order to give more farmers a succession plan to keep their holdings alive.
Internet Banking Design: Building an intuitive internet banking system based on customers' needs
This paper examines how ING Bank in Poland built an internet banking system based on customers' needs, through a 'User Centered Design' methodology.
How Aviva became a digital-first brand
This article details how Aviva, the UK insurance brand, left behind it's successful and effective marketing and acquisition approach, by focusing of future-proofing through being digital-first.
ITV: Fusion - Planning and evaluating the implicit benefits of brand partnerships
This article explores how ITV, a UK commercial broadcaster, used a proprietary implicit research tool to demonstrate why financial brands would benefit from a continued partnership with the network's soap operas.
Marketing financial services: How brands must regain consumer trust
This article examines the significant disruption facing the financial services sector and argues that addressing these challenges requires marketers to nurture brands' trustworthiness.
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