You have already chosen to receive updates on this topic.
you can review you topic selection in Your Warc.
Your topic selection has been saved successfully.
You'll now receive a weekly Topic Update email when there's new content on this topic.
You can review your topic selections in Your Warc.
You will receive a weekly email whenever there’s new content on this topic.
You can review the topics you follow in Your Warc.
The F word: Eight key principles that every brand can learn from the fashion industry
Mary Portas on what non-fashion brands can learn from the industry, from following visionary leaders to bringing a product to life with experiential activity. Other lessons include how to design a strategy that can achieve viral success, and how to rely on gut instinct rather than consumer testing.
Five branding strategy tips from Levi's
Five tips from the denim giant on how to build apparel brands at a time of digital disruption.
Not a subscriber? Download this sample
The power of images in boosting brand value
How Diesel, the Italian designer label, developed it's best-in-class Pinterest page.
Google learns lessons from broken Glass
The successes and failures of Google Glass, the pioneering wearable tech product.
GORE-TEX: Brand Investment Case
This case study shows how Gore-Tex, a textile ingredient brand, increased brand awareness in Germany by developing a brand-owned content platform.
Nike: Spark Brilliance
This case study describes how Nike, a US sports brand, used innovation to inspire its target audience and got them excited about the launch of the new Turkish National Jersey, produced by Nike, during the Turkish National Team friendly games before the Euro Cup.
Rip Curl: Rip Curl Search GPS
This case study describes how Rip Curl, the world's leading surf brand, created a world-first waterproof GPS and surfing app to bring surfing into the connected age and improve its brand credibility.
Kohl's Oscars Digital Amplification
This case study shows how Kohl's, a department store in the US, created a social media driven campaign in order to engage with a wider audience and increase sales.
UK trends in wearable technology
As the wearable technology category gathers pace, digital research specialist Clicked uses findings from its biannual tracker to identify the trends and opportunities for brands in the category.
Coach taps Apple's iMessage – and abandons its branded app
This event report addresses how Coach, the high-end fashion brand, is leveraging Apple's iMessage service to engage consumers.
Too much genius not enough wisdom: It's all becoming qualitative nowadays
This paper explains how qualitative research has become a methodological asset that allows a better understanding of customer engagement, how it is evolving and how it can be applied to increase growth.
This article lists eight key principles that non-fashion brands can learn from the enigmatic and profitable fashion industry.
Why traditional marketing didn't work for startup Betabrand
This event report shows how Betabrand, the startup apparel manufacturer, has built its brand through an unconventional approach to product development and marketing.
Under Armour Inc (Clothing & accessories)
This Company Profile from Euromonitor provides key details and analysis of Under Armour.
Fast Retailing Co Ltd (Clothing & accessories)
This Company Profile from Euromonitor provides key details and analysis of Fast Retailing Co Ltd, the owner of brands including Uniqlo and Comptoir des Cotonniers.
Global luxury goods trends report
This report discusses the future of the global luxury goods industry, including changes in key markets, the impact of luxury wearables and how brands are looking for more meaningful 'luxury experiences'.
+1 202 778 0680
+44 (0) 20 7467 8100
+65 3157 6200