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Key reading

Vivienne Westwood

The F word: Eight key principles that every brand can learn from the fashion industry

Mary Portas on what non-fashion brands can learn from the industry, from following visionary leaders to bringing a product to life with experiential activity. Other lessons include how to design a strategy that can achieve viral success, and how to rely on gut instinct rather than consumer testing.

Five branding strategy tips from Levi's

Five tips from the denim giant on how to build apparel brands at a time of digital disruption.
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The power of images in boosting brand value

How Diesel, the Italian designer label, developed it's best-in-class Pinterest page.

Google learns lessons from broken Glass

The successes and failures of Google Glass, the pioneering wearable tech product.


Latest case studies

adidas Originals: The year of the Superstar

This case study details a campaign from adidas, the German sportswear brand, to make their 45 year-old original shoe into the superstar of 2015 by putting a new angle on celebrity culture.

Rip Curl: Rip Curl Search GPS

This case study describes how Rip Curl, the world's leading surf brand, created a world-first waterproof GPS and surfing app to bring surfing into the connected age and improve its brand credibility.

POP Village: A step forward for a plimsoll brand

This case study details how POP Village, a London-based shoe brand, launched with playful packaging and managed to sell its entire stock and secure a pop-up space in Sheffield's Meadowhall shopping centre.

Under Armour: I will what I want

This case study shows how Under Armour, a sports gear brand, developed a multi-channel campaign for its newly created female focus sportswear line.

Latest articles

Under Armour Inc (Clothing & accessories)

This Company Profile from Euromonitor provides key details and analysis of Under Armour.

Why traditional marketing didn't work for startup Betabrand

This event report shows how Betabrand, the startup apparel manufacturer, has built its brand through an unconventional approach to product development and marketing.

Global luxury goods trends report

This report discusses the future of the global luxury goods industry, including changes in key markets, the impact of luxury wearables and how brands are looking for more meaningful 'luxury experiences'.

UK trends in wearable technology

As the wearable technology category gathers pace, digital research specialist Clicked uses findings from its biannual tracker to identify the trends and opportunities for brands in the category.

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