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The F word: Eight key principles that every brand can learn from the fashion industry
Mary Portas on what non-fashion brands can learn from the industry, from following visionary leaders to bringing a product to life with experiential activity. Other lessons include how to design a strategy that can achieve viral success, and how to rely on gut instinct rather than consumer testing.
Five branding strategy tips from Levi's
Five tips from the denim giant on how to build apparel brands at a time of digital disruption.
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The power of images in boosting brand value
How Diesel, the Italian designer label, developed it's best-in-class Pinterest page.
Google learns lessons from broken Glass
The successes and failures of Google Glass, the pioneering wearable tech product.
Rip Curl: Rip Curl Search GPS
This case study describes how Rip Curl, the world's leading surf brand, created a world-first waterproof GPS and surfing app to bring surfing into the connected age and improve its brand credibility.
POP Village: A step forward for a plimsoll brand
This case study details how POP Village, a London-based shoe brand, launched with playful packaging and managed to sell its entire stock and secure a pop-up space in Sheffield's Meadowhall shopping centre.
THE OUTNET: Sergio the shoe hunter
This case study shows how discount designer apparel website, The Outnet, increased brand awareness, sales, social activity, and KPIs through a low-budget social media-friendly concept in the UK.
Reinforcing Adidas Originals as the pioneering sportswear brand for the street in Greater China and deliver record business return
This case study shows how adidas Originals, a Chinese sportswear brand, went used a campaign that went against cultural norms and increased sales and brand perception.
UK trends in wearable technology
As the wearable technology category gathers pace, digital research specialist Clicked uses findings from its biannual tracker to identify the trends and opportunities for brands in the category.
Kering SA (Luxury)
This Company Profile from Euromonitor provides key details and analysis of Kering SA, the owner of brands such as Gucci, Balenciaga, and Alexander McQueen.
How to Use Multichannel Behavior to Predict Online Conversions: Behavior Patterns Across Online Channels Inform Strategies for Turning Users Into Paying Customers
Advertisers use multiple online channels to reach consumers over the Internet.
adidas Group (Clothing & accessories)
This Company Profile from Euromonitor provides key details and analysis of Adidas AG.
LVMH Moët Hennessy Louis Vuitton SA (Luxury)
This Company Profile from Euromonitor provides key details and analysis of LVMH, the owner of brands such as Christian Dior and LV.
Too much genius not enough wisdom: It's all becoming qualitative nowadays
This paper explains how qualitative research has become a methodological asset that allows a better understanding of customer engagement, how it is evolving and how it can be applied to increase growth.
ASOS Plc (Clothing & accessories)
This Company Profile from Euromonitor provides key details and analysis of ASOS, the online fashion and beauty store.
Under Armour Inc (Clothing & accessories)
This Company Profile from Euromonitor provides key details and analysis of Under Armour.
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