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Key reading

Vivienne Westwood

The F word: Eight key principles that every brand can learn from the fashion industry

Mary Portas on what non-fashion brands can learn from the industry, from following visionary leaders to bringing a product to life with experiential activity. Other lessons include how to design a strategy that can achieve viral success, and how to rely on gut instinct rather than consumer testing.

Five branding strategy tips from Levi's

Five tips from the denim giant on how to build apparel brands at a time of digital disruption.
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The power of images in boosting brand value

How Diesel, the Italian designer label, developed it's best-in-class Pinterest page.

Google learns lessons from broken Glass

The successes and failures of Google Glass, the pioneering wearable tech product.


Latest case studies

Rip Curl: Rip Curl Search GPS

This case study describes how Rip Curl, the world's leading surf brand, created a world-first waterproof GPS and surfing app to bring surfing into the connected age and improve its brand credibility.

POP Village: A step forward for a plimsoll brand

This case study details how POP Village, a London-based shoe brand, launched with playful packaging and managed to sell its entire stock and secure a pop-up space in Sheffield's Meadowhall shopping centre.

THE OUTNET: Sergio the shoe hunter

This case study shows how discount designer apparel website, The Outnet, increased brand awareness, sales, social activity, and KPIs through a low-budget social media-friendly concept in the UK.

Boost: Treadmill vending machine

This case study describes how Adidas, a sportswear brand, created a treadmill 'vending machine' to launch its new running boot in exercise-averse UAE.

Latest articles

Global luxury goods trends report

This report discusses the future of the global luxury goods industry, including changes in key markets, the impact of luxury wearables and how brands are looking for more meaningful 'luxury experiences'.

UK trends in wearable technology

As the wearable technology category gathers pace, digital research specialist Clicked uses findings from its biannual tracker to identify the trends and opportunities for brands in the category.

Prada SpA (Luxury)

This Company Profile from Euromonitor provides key details and analysis of Prada SpA, the fashion house.

Under Armour uses digital data to build a “fluid” brand

This event report outlines how Under Armour, the sports group, is tapping digital data to build its brand and business.

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Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
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Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com