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The F word: Eight key principles that every brand can learn from the fashion industry
Mary Portas on what non-fashion brands can learn from the industry, from following visionary leaders to bringing a product to life with experiential activity. Other lessons include how to design a strategy that can achieve viral success, and how to rely on gut instinct rather than consumer testing.
Five branding strategy tips from Levi's
Five tips from the denim giant on how to build apparel brands at a time of digital disruption.
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The power of images in boosting brand value
How Diesel, the Italian designer label, developed it's best-in-class Pinterest page.
Google learns lessons from broken Glass
The successes and failures of Google Glass, the pioneering wearable tech product.
Canada Goose: Out There
This case study describes how Canada Goose, a clothing manufacturer, launched its first global advertising campaign through a short film.
Lacoste: Real-time bidding on Amazon and Facebook ads
This case study describes a campaign by Lacoste, a clothing brand, which used A/B testing and programmatic channels to target audiences in the UK, France and Germany.
Prada: New perspectives on the Prada Group
This case study describes how Prada Group, an Italian fashion company, repositioned its brand and evolved perceptions of the company.
adidas: Your Future Is Not My Future
This case study details how Adidas, a shoe and clothing manufacturer, launched its Adidas Originals in its 'Your Future is not My Future'? campaign in the United States.
Foster Grant insights identify new audience connection
This event report outlines how Foster Grant, the eyewear brand, has built deeper bonds with consumers by tapping into more emotional connection points.
Point of view: Stepping into the future
This article looks at how an Indian brand, Lechal, has come to the forefront of the movement to integrate fashion and technology with its line of interactive haptic footwear.
UK trends in wearable technology
As the wearable technology category gathers pace, digital research specialist Clicked uses findings from its biannual tracker to identify the trends and opportunities for brands in the category.
Too much genius not enough wisdom: It's all becoming qualitative nowadays
This paper explains how qualitative research has become a methodological asset that allows a better understanding of customer engagement, how it is evolving and how it can be applied to increase growth.
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