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United States


Key reading

USA

Super Bowl, the rules of the game

This article explores Super Bowl advertising, explaining how it has changed over the last decade and describing how big brands have used their ad-spots effectively. It shows that today's Super Bowl ads have their own campaign starting 30 to 60 days before airing, with trailers, PR and social outreach leading up to launch.
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The rise of the digital omnivore

comScore figures show that mobile advertising spending should rise to reflect consumer habits.

International Ad Forecast

Predicted advertising expenditure across 12 key markets, including the USA, for the next two years.

4A's Jay Chiat Awards

These awards recognise excellence in strategic thinking that inspires creative work.

North American Effies

The Effie Awards champion the practice and practitioners of marketing effectiveness.


Latest case studies

Buster Plughole Care: Because plugholes need love too

This case study describes how Buster became the UK's number one brand of plughole unblockers and fresheners by reinventing its image and taking a specialist approach.

Miller Lite: How brand re-birth created brand growth

This case study explores how Miller Lite (ML) reinvigorated its iconic brand in the US by rediscovering its roots and the 1970's ML packaging.

GREAT Britain Campaign: Creating impact for Britain around the world

This case study describes how the Government's GREAT Britain campaign differentiated the UK as a premier destination for tourism, education and inward investment by presenting the familiar and the new in a unified and surprising way.

Atlantika brand creation

This case study describes how the fish supplier Ocean Trawlers created the Atlantika brand to add value to their premium Cod and Haddock products.

Latest articles

Toyota scores with Fantasy Football affiliation

This event report shows how Toyota, the automaker, has utilised a tie-up with the Fantasy Football service run by Yahoo! to connect with consumers both online and offline.

Dunkin's DNA grounded in transformation

This event report addresses how Dunkin' Donuts, the coffee and baked goods chain, has transformed its business and brand.

Tech Trends 2016: Understanding the driving forces behind the connected consumer

This article examines ten tech trends that will impact brands, business and connected consumers in 2016 and beyond.

Seven remarkable new media trends for 2016

This event report outlines seven media trends that are likely to make a major impact in the US in 2016.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com