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United States

Key reading


Super Bowl, the rules of the game

This article explores Super Bowl advertising, explaining how it has changed over the last decade and describing how big brands have used their ad-spots effectively. It shows that today's Super Bowl ads have their own campaign starting 30 to 60 days before airing, with trailers, PR and social outreach leading up to launch.
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The rise of the digital omnivore

comScore figures show that mobile advertising spending should rise to reflect consumer habits.

US Ad Forecast 2016/17

Predicted advertising expenditure across seven major media channels for the next two years.

4A's Jay Chiat Awards

These awards recognise excellence in strategic thinking that inspires creative work.

North American Effies

The Effie Awards champion the practice and practitioners of marketing effectiveness.

Latest case studies

New York Lottery: You'd Make a Way Better Rich Person

This case study describes how New York Lotto took back its title as the city's jackpot game.

Shelter Pet: Start A Story. Adopt

This case study demonstrates how The Shelter Pet Project, a collaboration between the Humane Society of the United States, Maddie's Fund and The Ad Council, used homeless pets online to transform the way America thinks about these pets.

Me & The Bees: Strategic Rebranding

This case study details the renaming of BeeSweet lemonade, a US-based lemonade manufacturer founded and led by an 11-year-old, and the campaign to change the name, brand, and story to Me & the Bees.

Xfinity: Language Choice Campaign

This case study describes how Xfinity, a Spanish-American TV brand, turned its business around and achieved a level of growth not since seen in the company's history by emulating the way bilinguals use English and Spanish in their daily lives.

Latest articles

Coach taps Apple's iMessage – and abandons its branded app

This event report addresses how Coach, the high-end fashion brand, is leveraging Apple's iMessage service to engage consumers.

How Ziosk built a digital-meets-dining brand

This event report addresses how Ziosk, a brand providing table-top tablets in restaurants across the US, has successfully added various digital elements to the dining experience.

E & J Gallo Winery (Drink and beverages, alcoholic)

This Company Profile from Euromonitor provides key details and analysis of E & J Gallo Winery.

Alcon's new vision for shopper marketing

This event report demonstrates how Alcon has built up the shopper marketing muscle of its various brands in the eye-care space.

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Monique Dolbin


Monique Dolbin
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Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
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