Super Bowl, the rules of the game
This article explores Super Bowl advertising, explaining how it has changed over the last decade and describing how big brands have used their ad-spots effectively. It shows that today's Super Bowl ads have their own campaign starting 30 to 60 days before airing, with trailers, PR and social outreach leading up to launch.
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International Ad Forecast
Predicted advertising expenditure across 12 key markets, including the USA, for the next two years.
4A's Jay Chiat Awards
These awards recognise excellence in strategic thinking that inspires creative work.
North American Effies
The Effie Awards champion the practice and practitioners of marketing effectiveness.