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United States


Key reading

USA

Super Bowl, the rules of the game

This article explores Super Bowl advertising, explaining how it has changed over the last decade and describing how big brands have used their ad-spots effectively. It shows that today's Super Bowl ads have their own campaign starting 30 to 60 days before airing, with trailers, PR and social outreach leading up to launch.
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The rise of the digital omnivore

comScore figures show that mobile advertising spending should rise to reflect consumer habits.

International Ad Forecast

Predicted advertising expenditure across 12 key markets, including the USA, for the next two years.

4A's Jay Chiat Awards

These awards recognise excellence in strategic thinking that inspires creative work.

North American Effies

The Effie Awards champion the practice and practitioners of marketing effectiveness.


Latest case studies

Valspar: Color for the colorblind

This case study details a campaign by Valspar, an American paint company, to differentiate itself from other manufacturers by giving colour back to the colourblind.

Lowe’s Home Improvement: Vines in the real world: making the digital analogue 

This case study describes how Lowe's Home Improvement, the second-largest home improvement retailer in the USA, created analogue versions of its famous digital Vines to launch its first Manhattan store.

The American Red Cross: Giving a little Hope.ly this holiday season 

This case study describes how the American Red Cross, one of the world's largest volunteer organisations in the USA, created Hope.ly, a bespoke link-shortening tool to promote the organisation organically through social media use.

Mike's Hard Lemonade: Mikehacks

This case study explains how Mike's Hard Lemonade, an American alcopop brand, created a campaign to connect with a millennial audience through 'mikehacking' a play on the trend of lifehacking.

Latest articles

Western Union lives a multicultural American Dream

This event report details the success of the "American Dream" campaign run by Western Union, the money-transfer service.

Coke's three steps for IoT marketing

This event report outlines how Coca-Cola, the soft drinks manufacturer, is seeking to use vending machines as part of its marketing strategy for the Internet of Things (IoT).

How an indie Maui hotel found a social voice

This event report outlines how the Ka'anapali Beach Hotel took on far larger competitors by emphasising its Hawaiian authenticity.

How DuPont builds apps for multiple markets

This event report offers an insight into how DuPont, the conglomerate, created two mobile apps to support its agriculture business in multiple markets.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com