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United Kingdom


Key reading

UK

UK 2015: Fragility, hyper-connectivity and me

This article sets out some of the longer term trends and challenges in the UK which together, it argues, are creating a feeling of insecurity amongst consumers. It argues that, in the UK, insecurity and anxiety is caused by inflation, government welfare reform and a changing labour market.
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How political parties used ads in the 2015 election

Political parties used ads to their advantage in the General Election, showing that the political ad is alive.

International Ad Forecast

Predicted advertising expenditure across 12 key markets, including the UK, for the next two years.

APG Creative Strategy Awards

The APG is the longest-established organisation for account planners and other marketing strategists.

IPA Effectiveness Awards 2014

Campaigns that demonstrate payback on marketing spend recognised at one of the industry's most rigorous competitions.




Latest case studies

How Domino's repositioned itself from pizza delivery to mealtime solution

This article examines the journey undertaken by the UK branch of pizza brand Domino's as it reacted to the rise of brands disrupting the food delivery sector by reimagining itself as a digital-first mealtime solution.

Kuoni: A sand expert from Minnesota helps you pick a Mauritius or Seychelles holiday

This case study details how Kuoni, a luxury holidays company, promoted Indian Ocean holidays through photo editorials focusing on how sand differentiated the various destinations.

Lacoste: Real-time bidding on Amazon and Facebook ads

This case study describes a campaign by Lacoste, a clothing brand, which used A/B testing and programmatic channels to target audiences in the UK, France and Germany.

Molson Coors: Convenience stores made more convenient

This case study reveals how Molson Coors, a beer brand, helped convenience retailers in the UK improve their store environments to drive sales of beer and cider.

Latest articles

How food brands can ensure their products launch successfully

This article looks at what brands in the FMCG sector can do to ensure that new products are launched successfully, ensuring the right basis for future innovation.

Five tips to design grocery packaging that appeals on the supermarket shelf

This article looks at the challenges faced by grocery brands as the UK supermarket giants move to emulate the discounters by reducing how many products they stock.

The four steps tea brands must take to buck the downward trend

This article outlines four steps tea marketers can take to reverse the decline in their category that is taking place in the UK as drinking habits continue to shift away from, in particular, black tea.

Shocking People Into Action: Does It Still Work? An Empirical Analysis of Emotional Appeals in Charity Advertising

How effective is shock advertising for charities? To address this question, the current researchers used an experimental design based on a cross-sectional sample of three groups of adults.

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Americas

Monique Dolbin
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Ed Pank

Asia Pacific

Ed Pank
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