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Key reading

Indian men

Uncommon sense: Inside India's slow and steady plan for growth

This article outlines the impact of India's 2015 budget. It argues that the budget has a focus on long-term rather than short-term growth, meaning its initial impact will be limited, though some key reforms and infrastructure projects should build confidence.

Insights into market entry strategies into India

A Warc Webinar discussing how to overcome the challenges of this growing yet diverse market.

Asia Strategy Report

Trends in Asian marketing strategy, drawn from an analysis of entries to the Warc Prize for Asia Strategy.
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International Ad Forecast

Predicted advertising expenditure across 12 key markets, including India, for the next two years.

The Warc Prize for Asian Strategy

Asia's leading competition recognising great strategic thinking in marketing.

Latest case studies

Oral-B: 1960's newspaper at my doorstep today?!

This case study describes how Oral-B, a mouth care brand, increased its trials and sales in India by subverting competitors' values.

Cadbury Glow: Bringing heart to Indian gifting

This case study shows how Cadbury, the confectionery brand, launched Cadbury Glow, a premium box of chocolates for personalised gifting, in India, by turning gifting into an experience.

MTV Campus Diaries: India's largest and coolest college connect platform

This case study shows how MTV launched MTV Campus Diaries in India, to connect students in colleges across India, on all screens online, on air and offline.

Durex: MTV 'Rex Talk'

This case study describes how Durex, the condom brand, created a reality show with MTV to drive brand conversation and awareness, preference and market share in India.

Latest articles

Marketing to women: Glass lions and shattering the glass ceiling

This article outlines four key changes in how India's brands are targeting women, and the evolution of Indian women as a consumer superpower.

We can do better: Brands and the changing Indian woman

This article argues that young Indian women have outraced marketers in both the market and the mind, and asks whether advertisers are doing enough to engage them.

Treading carefully: Connecting with the new Indian woman

This article explores the impact that increased education, representation and empowerment of Indian women is having on brand strategy, and how brands must adapt to fit the new, modern India.

Humanisation of a goddess: The Indian mother

This article discusses changing perceptions and portrayals of Indian mothers, first in Indian folklore and then in brand advertising.

Want to find out more? Contact us

Monique Dolbin


Monique Dolbin
+1 202 778 0680

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200