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Key reading

Indian men

Uncommon sense: Inside India's slow and steady plan for growth

This article outlines the impact of India's 2015 budget. It argues that the budget has a focus on long-term rather than short-term growth, meaning its initial impact will be limited, though some key reforms and infrastructure projects should build confidence.

Insights into market entry strategies into India

A Warc Webinar discussing how to overcome the challenges of this growing yet diverse market.

Asia Strategy Report

Trends in Asian marketing strategy, drawn from an analysis of entries to the Warc Prize for Asia Strategy.
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International Ad Forecast

Predicted advertising expenditure across 12 key markets, including India, for the next two years.

The Warc Prize for Asian Strategy

Asia's leading competition recognising great strategic thinking in marketing.

Latest case studies

Omron: Donate your voice to help someone see

This case study describes how Omron, a market-leader in home healthcare in India, launched a corporate social responsibility campaign to encourage people to donate time to help the blind and improve Omron's brand affinity.

Straight Talk: A new approach to thought leadership marketing

This case study describes how HCL Technologies, a number-four IT service provider in India, created a peer-to-peer content platform to expand its reach globally.

Active Wheel: Lo Kar Lo Baat

This case study describes how Active Wheel, a challenger detergent brand in northern India, created a free phone call platform for families of migrant workers to encourage users of other brands to switch to Active Wheel.

MasterCard: Mother’s Day powered by the digital and e-commerce engine

This case study describes how MasterCard, the second-largest credit card brand in Asia-Pacific, created a campaign around Mother's Day to improve its competitive offering to customers in different countries.

Latest articles

Red alert: understanding the demand and supply side of girl child trafficking using a behavioural science approach

This article identifies the levers for behaviour change that could positively impact both the demand and supply of trafficked girls in India.

Slow burn to fiery flame: How cross fertilizing data can generate fresh insight to reignite India's languishing coffee category

This article describes how Nescafe used information drawn from a range of sources to make their decision to link coffee with the concept of "Stimulation" while trying to crack the Indian market.

Reinventing marketing: How India will hack growth in 2016

The article explores how brands in the Indian market must adapt their mobile strategies to provide a better customer service and hack growth in 2016.

Advertising in India: The party has just begun

This article outlines the key megatrends in India that marketers should be aware of in 2016.

Want to find out more? Contact us

Monique Dolbin


Monique Dolbin
+1 202 778 0680

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200