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Russia & Eastern Europe


Key reading

Russia

The emerging middle class in Russia

This presentation explores the rising of the middle class consumer in Russia as society becomes more capitalistic. It suggests that the emerging Russian middle class tends to share an individualism, a realistic optimism and a true consumerism.

Major trends in the Russian consumer market, 2000–2011

Trends covered include: the growth of shopping, rising healthy food sales and digital adoption.
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Russian kids and the West: So far, so close

This presentation shows how Russian culture can be implemented into a multinational brand strategy.

International Ad Forecast

Predicted advertising expenditure across 12 key markets, including Russia, for the next two years.




Latest case studies

Coca-Cola: The gift bottle

This case study describes, soft drink giant, Coca Cola's campaign to bring the product back into its holiday advertising offer.

Vodafone: Sunday Grannies

This case study looks at a campaign from Vodafone, the international telco, in Romania that leveraged meaningfulness for the elderly in advertising 4G connectivity.

Charitable Foundation 'Change one life': Twin souls

This case study shows how Change One Life, a charitable foundation, increased Russia's adoption cases by using face-recognition and matching technology.

Deutsche Telekom: Wi-Fi Dogs

This case study describes how Deutsche Telekom, a German telecoms company, changed customer behaviour and increased sales with the help of a humorous 'mockumentary'.

Latest articles

Adstats: International Ad Forecast

This brief article rounds up the international forecasts for 2016.

Adstats: This Year, Next Year

This brief article rounds up some statistics on forecasts and predictions for 2016.

Warc International Ad Forecast 2015/16

This article presents the predicted advertising expenditure across 12 key markets for 2015 and 2016.

Adstats: Global media consumption

This short article compiles statistics on media consumption, based on data from GlobalWebIndex.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com