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Italy


Key reading

How to turn shoppers into buyers: A lesson from Italy

This article argues that, as ad media channels fragment, retail point-of-sale is arguably the universal meeting point in which the crucial act of relating with the brand, switching from interest into involvement and, ultimately, buying takes place. It uses a case study example from Carrefour in Italy.
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International Ad Forecast

Predicted advertising expenditure across 12 key markets, including Italy, for the next two years.

EACA Euro Effies

The gold standard in marketing communications effectiveness across multiple European markets.




Latest case studies

Dacia Family Project

This case study shows how Dacia, car brand, increased brand affinity in Italy via a family focused, sponsorship-based campaign.

Renault: Business Booster

This case study describes how car-maker Renault used a dedicated app and branded entertainment to launch its commercial vehicles range in Italy.

Sensodyne: Solving a real problem

This case study explains how Sensodyne, the toothpaste brand for sensitive teeth, used TV ads featuring dentists to increase sales in France, Italy and the UK in a long-term strategy.

Babybel: Mini Babybel

This case study explains how Babybel, the snacking cheese, created a new brand character to engage children and teenagers in Europe.

Latest articles

Consumer sentiment after the global financial crisis

The present study seeks to analyse the predictive capacity of the Index of Consumer Sentiment (ICS) (a leading index in international market research) in Italy, before and after the global financial crisis.

Adstats: International Ad Forecast

This brief article rounds up the international forecasts for 2016.

Adstats: This Year, Next Year

This brief article rounds up some statistics on forecasts and predictions for 2016.

Warc International Ad Forecast 2015/16

This article presents the predicted advertising expenditure across 12 key markets for 2015 and 2016.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
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Ed Pank

Asia Pacific

Ed Pank
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asiapacific@warc.com