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Debunking six myths about the Chinese luxury consumer
This event report discusses and questions several myths about luxury shoppers in China. These include: that this group of shoppers just wants to accumulate more things, that they like direct mail, and that they enjoy flaunting their wealth.
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Celebrity in China: Five trends of influence building
Best practices and guidance on how celebrity branding influences Chinese consumers.
Sex sells in China
This article explains how marketers can use sex to grab attention in China, where taboos remain.
International Ad Forecast
Predicted advertising expenditure across 12 key markets, including China, for the next two years.
The Warc Prize for Asian Strategy
Asia's leading competition recognising great strategic thinking in marketing.
ZCom: Re-engineering a complex business around the customer
This case study describes how Zurich Insurance set up an online community to create a better experience for its customers.
Shell Lego: Created by Us, built by You
This case study shows how Shell V-Power, a global premium fuel brand, increased market penetration and consumer preference by offering exclusive LEGO Ferrari model sets with fuel purchase.
Coca-Cola: Label campaigns
This case study describes how Coca-Cola, the soft drinks brand, adapted the bottle's labels to reach Chinese teens over three years.
McDonald's Hong Kong: Official sponsor of fans
This case study explains how McDonald's, a fast food chain, managed to increase its Hong Kong sales by tapping into the 2014 World Cup audience using a sponsorship-driven campaign.
Point of view: China's running race
This articles describes how brands' use of mobile media has provided the inspiration for the start of China's jogging revolution.
Adstats: International Ad Forecast
This brief article rounds up the international forecasts for 2016.
The adorkable Chinese Post-00 teens
This article describes the coming of age of the 220 million Chinese teenagers born after the millennium (Post-00s) and outlines how brands can win over this emerging consumer segment.
Point of view: Trust and social media
This article describes how Chinese consumers lead the way when it comes to distrusting businesses.
Adstats: This Year, Next Year
This brief article rounds up some statistics on forecasts and predictions for 2016.
This report describes the explosion of programmatic in China and examines the implications of marketing automation for its media landscape.
Setting new records: what do the 2016 TV auctions reveal?
This report provides an overview of China's 2016 TV advertising auctions and predicts how the country's media investment landscape will change in the year ahead.
Warc International Ad Forecast 2015/16
This article presents the predicted advertising expenditure across 12 key markets for 2015 and 2016.
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