The reach and ROI of mobile and TV
German research from GfK, developing a cross-media measurement tool to compare the impact of TV and Facebook ads on sales. It suggests that cross-media channel planning is becoming the industry norm but media planners need better information to understand how to best optimize the mix between online and offline.
International Ad Forecast
Predicted advertising expenditure across 12 key markets, including Germany, for the next two years.
EACA Euro Effies
The gold standard in marketing communications effectiveness across multiple European markets.