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French government: Turning ethnographic insight into more efficient policy-making
This paper demonstrates how the French government used "nudging" to improve its digital tax administration. It goes on to propose some general guidelines on the best use of 'nudge design' as a way of increasing ROI – relevant in France, and internationally.
Something a bit better than capitalism
Successful French companies have a distinctive value proposition and a strong focus on emerging markets.
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Understanding the digital consumer in France
Research on the differences between digital consumer behaviours in France, Germany, and Great Britain.
International Ad Forecast
Predicted advertising expenditure across 12 key markets, including France, for the next two years.
EACA Euro Effies
The gold standard in marketing communications effectiveness across multiple European markets.
Lacoste: Real-time bidding on Amazon and Facebook ads
This case study describes a campaign by Lacoste, a clothing brand, which used A/B testing and programmatic channels to target audiences in the UK, France and Germany.
Airbnb: Never A Stranger
This case study describes how accommodations provider, Airbnb, leveraged digital and video to turn people's fear of strangers into a selling point for a global brand awareness campaign.
HTC VIVE: Virtually Dead
This case study demonstrates how HTC, a Taiwanese consumer electronics company, launched its Virtual Reality (VR) offering, VIVE, in a brand new, unknown sector and drove trial and sales by engaging people in London and Paris through immersive theatre.
This case study shows how VIVE, a virtual reality system, successfully launched in the European VR market using an experience led campaign.
Boehringer Ingelheim GmbH: Transforming the terminal cancer patient
This article describes how Boehringer Ingelheim (BI), the pharma company, wanted greater understanding of patients' sentiments when faced with life-threatening disease in the USA, UK, France, Italy and Japan.
Using Greimas' semiotics in ethnic consumer research
With a rapidly growing number of consumers experiencing migration around the world, the need for new research methodologies to understand ethnic consumption becomes more pressing for managers operating in global markets.
Adstats: International Ad Forecast
This brief article rounds up the international forecasts for 2016.
Adstats: This Year, Next Year
This brief article rounds up some statistics on forecasts and predictions for 2016.
Considerations for adopting technology
This article highlights six factors to take into account when considering using technology in marketing campaigns.
Warc International Ad Forecast 2015/16
This article presents the predicted advertising expenditure across 12 key markets for 2015 and 2016.
Adstats: Global media consumption
This short article compiles statistics on media consumption, based on data from GlobalWebIndex.
Global Ad Trends 2015
This report summarises the data stored in Warc's Adspend Database, which tracks advertising expenditure for eight media in 90 individual markets back to 1980.
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