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France


Key reading

Nudge

French government: Turning ethnographic insight into more efficient policy-making

This paper demonstrates how the French government used "nudging" to improve its digital tax administration. It goes on to propose some general guidelines on the best use of 'nudge design' as a way of increasing ROI – relevant in France, and internationally.

Something a bit better than capitalism

Successful French companies have a distinctive value proposition and a strong focus on emerging markets.
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Understanding the digital consumer in France

Research on the differences between digital consumer behaviours in France, Germany, and Great Britain.

International Ad Forecast

Predicted advertising expenditure across 12 key markets, including France, for the next two years.

EACA Euro Effies

The gold standard in marketing communications effectiveness across multiple European markets.




Latest case studies

Airbnb: Never A Stranger

This case study describes how accommodations provider, Airbnb, leveraged digital and video to turn people's fear of strangers into a selling point for a global brand awareness campaign.

HTC VIVE: Virtually Dead

This case study shows how VIVE, a virtual reality system, successfully launched in the European VR market using an experience led campaign.

HTC VIVE: Virtually Dead

This case study describes how Taiwanese electronics company, HTC, launched its VR offering VIVE with the creation of a world-first immersive experience in London and Paris.

Zalando: #whereveryouare

This case study explains how online retailer Zalando used micro-targeting to make people living in small towns and villages feel special - and increase sales.

Latest articles

Boehringer Ingelheim GmbH: Transforming the terminal cancer patient

This article describes how Boehringer Ingelheim (BI), the pharma company, wanted greater understanding of patients' sentiments when faced with life-threatening disease in the USA, UK, France, Italy and Japan.

Using Greimas' semiotics in ethnic consumer research

With a rapidly growing number of consumers experiencing migration around the world, the need for new research methodologies to understand ethnic consumption becomes more pressing for managers operating in global markets.

Adstats: International Ad Forecast

This brief article rounds up the international forecasts for 2016.

Adstats: This Year, Next Year

This brief article rounds up some statistics on forecasts and predictions for 2016.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com