You have already chosen to receive updates on this topic.
you can review you topic selection in Your Warc.
Your topic selection has been saved successfully.
You'll now receive a weekly Topic Update email when there's new content on this topic.
You can review your topic selections in Your Warc.
You will receive a weekly email whenever there’s new content on this topic.
You can review the topics you follow in Your Warc.
French government: Turning ethnographic insight into more efficient policy-making
This paper demonstrates how the French government used "nudging" to improve its digital tax administration. It goes on to propose some general guidelines on the best use of 'nudge design' as a way of increasing ROI – relevant in France, and internationally.
Something a bit better than capitalism
Successful French companies have a distinctive value proposition and a strong focus on emerging markets.
Not a subscriber? Download this sample
Understanding the digital consumer in France
Research on the differences between digital consumer behaviours in France, Germany, and Great Britain.
International Ad Forecast
Predicted advertising expenditure across 12 key markets, including France, for the next two years.
EACA Euro Effies
The gold standard in marketing communications effectiveness across multiple European markets.
Airbnb: Never A Stranger
This case study describes how accommodations provider, Airbnb, leveraged digital and video to turn people's fear of strangers into a selling point for a global brand awareness campaign.
HTC VIVE: Virtually Dead
This case study shows how VIVE, a virtual reality system, successfully launched in the European VR market using an experience led campaign.
This case study describes how Taiwanese electronics company, HTC, launched its VR offering VIVE with the creation of a world-first immersive experience in London and Paris.
This case study explains how online retailer Zalando used micro-targeting to make people living in small towns and villages feel special - and increase sales.
Boehringer Ingelheim GmbH: Transforming the terminal cancer patient
This article describes how Boehringer Ingelheim (BI), the pharma company, wanted greater understanding of patients' sentiments when faced with life-threatening disease in the USA, UK, France, Italy and Japan.
Using Greimas' semiotics in ethnic consumer research
With a rapidly growing number of consumers experiencing migration around the world, the need for new research methodologies to understand ethnic consumption becomes more pressing for managers operating in global markets.
Adstats: International Ad Forecast
This brief article rounds up the international forecasts for 2016.
Adstats: This Year, Next Year
This brief article rounds up some statistics on forecasts and predictions for 2016.
Considerations for adopting technology
This article highlights six factors to take into account when considering using technology in marketing campaigns.
Warc International Ad Forecast 2015/16
This article presents the predicted advertising expenditure across 12 key markets for 2015 and 2016.
Adstats: Global media consumption
This short article compiles statistics on media consumption, based on data from GlobalWebIndex.
Global Ad Trends 2015
This report summarises the data stored in Warc's Adspend Database, which tracks advertising expenditure for eight media in 90 individual markets back to 1980.
+1 202 778 0680
+44 (0) 20 7467 8100
+65 3157 6200