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Australia &
New Zealand


Key reading

Shark Dive

Bravery, innovation and collaboration: How Australian advertisers are pushing boundaries

This event report looks at recent examples of how advertisers in Australia – including Rip Curl, IKEA, Airbnb and Samsung – are embracing new platforms, brand collaborations, new content ideas and data as they engage with increasingly sophisticated audiences.
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The state of Australian strategy

This article examines the state of strategy in Australia, using case studies from the APG Australia Awards.

International Ad Forecast

Predicted advertising expenditure across 12 key markets, including Australia, for the next two years.

APG Australia Awards

Dedicated to inspiring the exchange of expertise on how business can benefit from creative thinking.

New Zealand Effies

In New Zealand, the Effie Awards are backed by the Communication Agencies Association (CAANZ).


Latest case studies

SPC Ardmona: #MyFamilyCan: How a humble can empowered millions of Australians

The case study shows how SPC, Australia's largest fruit processor and cannery business, used its cans to be at the heart of a national debate on food labelling and increase sales.

Colgate Palmolive: Mouthguards

This case study shows how Colgate, an oral care brand, increased awareness to the brand and the issue of oral care through a high profile sports team endorsement campaign.

Rip Curl: Search GPS

This case study demonstrates how Rip Curl, a major Australian surfwear brand, halted the long-term sales decline by tapping into surfers' desire to find, capture, relive and share their perfect waves.

McDonald's Australia: How re-invigorating the Big Mac as a modern icon helped 'mac' everything better

This case study demonstrates how McDonald's, the world's largest chain of hamburger fast food restaurants, proved to millennials in Australia that the Big Mac was still a relevant part of modern pop-culture by dramatizing the exclusivity of the Special Sauce that the burger is made with.

Latest articles

Western Sydney took him in: How Western Sydney University redefined education branding in Australia

The article explores how Western Sydney University (WSU) used emotive storytelling, social media and event activation to redefine tertiary education marketing in Australia, and provided a focal point of pride for the western Sydney community.

Australia Post: How a 200 year old brand transformed its customer experience for the digital age

This article details how Australia Post, a 200 year old brand, transformed its customer experience to embrace digital solutions and build a more customer-centric organisation following a poor financial result in 2014.

Chat bots & customer experience: What brands need to know

The article explains how brands can design effective chat bots that prioritise customer experience while collecting relevant consumer data.

Five Future-Proofing Secrets of Australia’s Most Enduring Brands

The article provides practical advice from four of Australia's most enduring brands on how marketers can engage across generations and maintain loyalty amid a fast-changing demographic and social landscape.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com