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Australia &
New Zealand


Key reading

Shark Dive

Bravery, innovation and collaboration: How Australian advertisers are pushing boundaries

This event report looks at recent examples of how advertisers in Australia – including Rip Curl, IKEA, Airbnb and Samsung – are embracing new platforms, brand collaborations, new content ideas and data as they engage with increasingly sophisticated audiences.
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The state of Australian strategy

This article examines the state of strategy in Australia, using case studies from the APG Australia Awards.

International Ad Forecast

Predicted advertising expenditure across 12 key markets, including Australia, for the next two years.

APG Australia Awards

Dedicated to inspiring the exchange of expertise on how business can benefit from creative thinking.

New Zealand Effies

In New Zealand, the Effie Awards are backed by the Communication Agencies Association (CAANZ).


Latest case studies

Tigerair Australia: Infrequent Flyers Club

This case study shows how Tigerair, an Australian low-cost airline, improved its very low customer consideration scores with a humorous and highly shareable campaign.

The Lost Dogs Home: Adopt a human

This case study shows how Shelter Dogs, an Australian animal adoption organisation, increased its brand awareness by bringing the adoption process direct to parks in an event-based campaign.

Bank of New Zealand: $hred

This case study describes how Bank of New Zealand, one of New Zealand's biggest banks, re-imagined debt in an innovative way, which contributed to its growth.

Rip Curl: Search GPS

This case study demonstrates how Rip Curl, a major Australian surfwear brand, halted the long-term sales decline by tapping into surfers' desire to find, capture, relive and share their perfect waves.

Latest articles

How the Australian Turf Club used Instagram, influencers and CX to attract millennials

This article outlines how the Australian Turf Club (ATC) modernised its appeal with social media outreach and a better customer experience to attract a new generation of punters.

Four trends shaping e-commerce in Australia

The article explores four trends shaping online shopping in Australia: market maturity, spending on discretionary goods, increased spend in suburban and regional towns, and increased demand from Asia.

How Australia's marketers can navigate the Olympics

This article examines some of the strict legal requirements governing Australian brands with regards to marketing during the Olympic Games, and provides examples of the challenges and work-arounds brands have faced when trying to align with the event.

Western Sydney took him in: How Western Sydney University redefined education branding in Australia

The article explores how Western Sydney University (WSU) used emotive storytelling, social media and event activation to redefine tertiary education marketing in Australia, and provided a focal point of pride for the western Sydney community.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com