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Australia &
New Zealand


Key reading

Shark Dive

Bravery, innovation and collaboration: How Australian advertisers are pushing boundaries

This event report looks at recent examples of how advertisers in Australia – including Rip Curl, IKEA, Airbnb and Samsung – are embracing new platforms, brand collaborations, new content ideas and data as they engage with increasingly sophisticated audiences.
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The state of Australian strategy

This article examines the state of strategy in Australia, using case studies from the APG Australia Awards.

International Ad Forecast

Predicted advertising expenditure across 12 key markets, including Australia, for the next two years.

APG Australia Awards

Dedicated to inspiring the exchange of expertise on how business can benefit from creative thinking.

New Zealand Effies

In New Zealand, the Effie Awards are backed by the Communication Agencies Association (CAANZ).


Latest case studies

Tigerair: Infrequent flyers

This case study describes how Tigerair, a budget airline in Australia, created an 'Infrequent Flyers Club' to popularise domestic budget air travel, overcome its poor reputation and increase revenue.

Great Northern Brewing Co.: Australia's first 'closed loop' mobile sampling platform

This case study describes how Great Northern Brewing Co., a beer from Australia's biggest brewing company, created Australia's first 'closed-loop' mobile sampling platform to launch its new lager brand and acquire unprecedented consumer data.

Virgin Mobile and SCA putting the voice back in to conversation on R U OK? day

This case study describes how Virgin Mobile, a mobile telephone company in Australia, partnered with a charity to raise awareness of mental health and improve its brand sentiment as well as increase call length.

MasterCard: Mother’s Day powered by the digital and e-commerce engine

This case study describes how MasterCard, the second-largest credit card brand in Asia-Pacific, created a campaign around Mother's Day to improve its competitive offering to customers in different countries.

Latest articles

Transformational strategy: designing your business future

This article discusses how the State Library of Victoria in Australia undertook a strategic project to address the crucial question of 'What is a public library in 2030?'.

How Jeep is helping Australians' spirit of adventure become a reality

This article describes how SUV brand Jeep launched a campaign in Australia that would drive people to their interactive website and increase sales for its Grand Cherokee.

‘Social capital’ and ‘cultural infusion’: how brands can engage Australia’s millennials

This article explores concepts of 'social capital' and cultural infusion as key elements of brand resonance among Australian millennials, and how marketers can best achieve these.

How consumer brand advocates can engage Australia’s millennials

This article covers how brands can build brand resonance among Australian millennials by using loyal customers and influencers as brand advocates on social media.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com