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Australia &
New Zealand


Key reading

Shark Dive

Bravery, innovation and collaboration: How Australian advertisers are pushing boundaries

This event report looks at recent examples of how advertisers in Australia – including Rip Curl, IKEA, Airbnb and Samsung – are embracing new platforms, brand collaborations, new content ideas and data as they engage with increasingly sophisticated audiences.
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The state of Australian strategy

This article examines the state of strategy in Australia, using case studies from the APG Australia Awards.

International Ad Forecast

Predicted advertising expenditure across 12 key markets, including Australia, for the next two years.

APG Australia Awards

Dedicated to inspiring the exchange of expertise on how business can benefit from creative thinking.

New Zealand Effies

In New Zealand, the Effie Awards are backed by the Communication Agencies Association (CAANZ).




Latest case studies

Airbnb: Never A Stranger

This case study describes how accommodations provider, Airbnb, leveraged digital and video to turn people's fear of strangers into a selling point for a global brand awareness campaign.

Make LEGO the Star of Christmas

This case study explains how Lego, the toy company, built an emotional connection with Australian families in a Christmas campaign which increased sales.

Steinlager: Deep Dive

This case study shows how Steinlager, a beer brand, rekindled its fading brand equity in New Zealand using a world-record setting event.

Headspace: Reword

This campaign shows how youth mental health foundation, Headspace, created Reword, a real-time alert for online bullying, to tackle it before it happens.

Latest articles

A demonstration of structural choice modelling in a market research context

Grounded in random utility theory, discrete choice experiments (DCE) have proven to be effective in uncovering consumers' choice preferences and switching patterns for repeated choice.

Canon Australia’s Instagram Love Story

The article outlines how Canon, the camera brand, uses Instagram and online influencers to keep its brand relevant in Australia.

BBC Global News: The Science of Engagement

This case study explains how BBC Global News, an advertiser-funded news organisation that operates in all countries except the UK, used emotion-testing technology to measure the effectiveness of its content-led marketing.

Fairfax Media on brand-building with content marketing in Australia

This article outlines for Fairfax Media, a media publisher in Australia, with growing its revenue with content marketing and native advertising solutions for brands.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com