You have already chosen to receive updates on this topic.
you can review you topic selection in Your Warc.
Your topic selection has been saved successfully.
You'll now receive a weekly Topic Update email when there's new content on this topic.
You can review your topic selections in Your Warc.
You will receive a weekly email whenever there’s new content on this topic.
You can review the topics you follow in Your Warc.
What we know about shopper strategy and the path-to-purchase
This article provides advertisers with information and guidance on shopper strategy and the path-to-purchase. It includes sections on connecting with today's shopper, understanding different shopper types, in-store innovations and shopper-led communications.
Not a subscriber? Download this sample
How digital has transformed purchasing decisions
Why marketers need path-to-purchase insights if they are to assemble an effective marketing plan.
Mapping the consumer journey
Best Practice paper on mapping the consumer journey – and guidelines for developing research in this area.
New technology in shopper marketing
The techniques like AR, beacons and facial recognition that can influence in-store purchase decisions.
Tomorrow's shopping experience
GFK research into the online shopping experience and how people expect to be shopping in the future.
Global luxury goods trends report
This report discusses the future of the global luxury goods industry, including changes in key markets, the impact of luxury wearables and how brands are looking for more meaningful 'luxury experiences'.
The growing sophistication of online shopping
This report analyses the evolution of online shopping, covering changes in pricing, consumer trust, personalisation and how popular marketplaces are serving their regions' needs.
Target’s turn-around: boosting sales with creative segmentation in Australia
This event report explores how Target, an Australian retail brand, boosted sales by adopting a pioneering online to offline digital approach.
Recall or re-enact? How HP discovered the true digital path-to-purchase of Chinese consumers
This article reveals the findings of a study of the path-to-purchase and the shopping behaviours of buyers of personal notebooks and tablet computers on different online channels.
Understanding McDonald's and Subway Customers in Australia
This infographic provides insights into the customer demographics of 125,000 Australia fast food consumers in Melbourne, Sydney, Brisbane, Perth and Adelaide based on location and mobile data.
A new measure of consideration set size: The average number of salient brands
This research proposes a new method for computing consideration set size as the sum of the associative penetrations (or the 'mental' repertoire).
Deal of the day: analysing purchase frequency-based subscriber segmentation
Deal of the day is a form of e-commerce in which an intermediary allows merchants access to a subscriber list, to promote their offerings at a discount.
Revolutionising Asia: 3 key trends in social media
This article examines the three predominant themes that underpin social media in APAC: the pressures of constant social content creation, the power of social payments and increasing concerns around privacy.
+1 202 778 0680
+44 (0) 20 7467 8100
+65 3157 6200