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Key reading

Digital shop

What we know about shopper strategy and the path-to-purchase

This article provides advertisers with information and guidance on shopper strategy and the path-to-purchase. It includes sections on connecting with today's shopper, understanding different shopper types, in-store innovations and shopper-led communications.
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How to optimise the path to purchase

A guide to understanding and influencing the decision-making process that drives buyer behaviour.

Mapping the consumer journey

Best Practice paper on mapping the consumer journey – and guidelines for developing research in this area.

New technology in shopper marketing

The techniques like AR, beacons and facial recognition that can influence in-store purchase decisions.

Tomorrow's shopping experience

GFK research into the online shopping experience and how people expect to be shopping in the future.




Latest case studies

LIDL: Gaining a lot from Living a little

This case study demonstrates how investment and a brand campaign helped Lidl, a German discount supermarket chain in Ireland, achieve impressive growth and increase turnover in a challenging market.

Fáilte Ireland: 9 years of selling Ice to Eskimos

This case study demonstrates how Failte Ireland, the body responsible for the domestic tourism industry, used advertising to encourage Irish people to spend more of their holiday money on home holidays.

Fáilte Ireland: Making Dublin click again with tourists.

This case study shows how Failte Ireland, a national tourism body, reversed tourism decline in Dublin by engaging with visitors online.

Budget Direct: Captain Risky

This case study details a campaign from Australian home insurer Budget Direct that developed a brand story to maintain sales and reduce acquisition costs.

Latest articles

Connected Commerce 2016

This paper presents findings from DigitasLBI's connected commerce research in 2016, exploring device choice, multi-device behaviour, pre-purchase journeys, and the place of bricks and mortar retail in the context of digital media.

Heineken's approach to multicultural shopper marketing

This event report presents guidance from Heineken, the brewing group, about using shopper marketing to engage multicultural audiences.

Four trends shaping e-commerce in Australia

The article explores four trends shaping online shopping in Australia: market maturity, spending on discretionary goods, increased spend in suburban and regional towns, and increased demand from Asia.

The new connected consumer code: Unlocking digital commerce opportunities

This report explores how technological advances and increased connectivity are underpinning a commerce revolution and forever changing the way that consumers all around the world browse and buy all types of products and services.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com