You have already chosen to receive updates on this topic.
you can review you topic selection in Your Warc.
Your topic selection has been saved successfully.
You'll now receive a weekly Topic Update email when there's new content on this topic.
You can review your topic selections in Your Warc.
You will receive a weekly email whenever there’s new content on this topic.
You can review the topics you follow in Your Warc.
What we know about shopper strategy and the path-to-purchase
This article provides advertisers with information and guidance on shopper strategy and the path-to-purchase. It includes sections on connecting with today's shopper, understanding different shopper types, in-store innovations and shopper-led communications.
Not a subscriber? Download this sample
How digital has transformed purchasing decisions
Why marketers need path-to-purchase insights if they are to assemble an effective marketing plan.
Mapping the consumer journey
Best Practice paper on mapping the consumer journey – and guidelines for developing research in this area.
Connect with the mobile shopsumer
How mobile devices have changed the ways in which consumers research, purchase and discuss products.
Tomorrow's shopping experience
GFK research into the online shopping experience and how people expect to be shopping in the future.
Deal of the day: analysing purchase frequency-based subscriber segmentation
Deal of the day is a form of e-commerce in which an intermediary allows merchants access to a subscriber list, to promote their offerings at a discount.
A new measure of consideration set size: The average number of salient brands
This research proposes a new method for computing consideration set size as the sum of the associative penetrations (or the 'mental' repertoire).
How to Use Multichannel Behavior to Predict Online Conversions: Behavior Patterns Across Online Channels Inform Strategies for Turning Users Into Paying Customers
Advertisers use multiple online channels to reach consumers over the Internet.
Mind the gap: bridging a disconnect between brand, consumer and shopper
This event report looks at how the convergence of online and offline shopping has frequently highlighted gaps in continuity of brand expression and the experience that a brand delivers.
Missing a trick - why consumers won't thank you for giving them 50% extra for free
This event report discusses product packaging and says marketers should understand that consumer perceptions of promotions based on price and content volume are often wrong.
How John Lewis harnesses the spending power of the omnishopper
This event report looks at how department store John Lewis has made the transition from bricks and mortar to omnichannel retailer.
Close the purchase gap
This article argues that brand marketing and sales functions need to merge together in order to close the 'Anytime Anywhere Purchase Gap', and advises how to do this with activity in the four key stages of the purchase journey: discovery, planning, deciding, maximising.
10 shopper trends
This article outlines ten key shopper trends that brands need to recognise within the rapidly evolving retail sector and explains how best they can address them.
+1 202 778 0680
+44 (0) 20 7467 8100
+65 3157 6200