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Key reading

Digital shop

What we know about shopper strategy and the path-to-purchase

This article provides advertisers with information and guidance on shopper strategy and the path-to-purchase. It includes sections on connecting with today's shopper, understanding different shopper types, in-store innovations and shopper-led communications.
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How to optimise the path to purchase

A guide to understanding and influencing the decision-making process that drives buyer behaviour.

Mapping the consumer journey

Best Practice paper on mapping the consumer journey – and guidelines for developing research in this area.

New technology in shopper marketing

The techniques like AR, beacons and facial recognition that can influence in-store purchase decisions.

Tomorrow's shopping experience

GFK research into the online shopping experience and how people expect to be shopping in the future.


Latest case studies

Media Markt: Rabbit race

This case study demonstrates how Media Markt, Germany's biggest electronics retailer, turned Easter price promotion into an actual game to engage with the German public.

John Lewis: Monty's Christmas

This case study describes how John Lewis, a leading UK retailer, used media and technology to turn the Christmas 2014 campaign, '#MontyThePenguin', into the most effective and profitable retail campaign to date.

Whiskas Catstacam: How an Instagram campaign changed the perceptions of a 50-year old brand

This case study shows how Whiskas, a cat food brand, successfully repositioned itself in the Australian market by developing a new Instagram-based product.

Unilever: Comfort SofTest

This case study demonstrates how Comfort Pure, Unilever's global fabric conditioner brand, used digital disruption to attract young Vietnamese mothers, break revenue stagnation and get the brand back into growth within a year.

Latest articles

Connected Commerce 2016

This paper presents findings from DigitasLBI's connected commerce research in 2016, exploring device choice, multi-device behaviour, pre-purchase journeys, and the place of bricks and mortar retail in the context of digital media.

Car purchase – the roles of print and the internet in driving consumer choice

This event report explores the position of print and digital media in influencing customers' car buying decisions, according to Auto-Trader, the used-car magazine.

Four trends shaping e-commerce in Australia

The article explores four trends shaping online shopping in Australia: market maturity, spending on discretionary goods, increased spend in suburban and regional towns, and increased demand from Asia.

The new connected consumer code: Unlocking digital commerce opportunities

This report explores how technological advances and increased connectivity are underpinning a commerce revolution and forever changing the way that consumers all around the world browse and buy all types of products and services.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com