You have already chosen to receive updates on this topic.

you can review you topic selection in Your Warc.

OK

Your topic selection has been saved successfully.

You'll now receive a weekly Topic Update email when there's new content on this topic.

You can review your topic selections in Your Warc.


OK

You will receive a weekly email whenever there’s new content on this topic.

 

You can review the topics you follow in Your Warc.


Key reading

Digital shop

What we know about shopper strategy and the path-to-purchase

This article provides advertisers with information and guidance on shopper strategy and the path-to-purchase. It includes sections on connecting with today's shopper, understanding different shopper types, in-store innovations and shopper-led communications.
Not a subscriber? Download this sample

How digital has transformed purchasing decisions

Why marketers need path-to-purchase insights if they are to assemble an effective marketing plan.

Mapping the consumer journey

Best Practice paper on mapping the consumer journey – and guidelines for developing research in this area.

Connect with the mobile shopsumer

How mobile devices have changed the ways in which consumers research, purchase and discuss products.

Tomorrow's shopping experience

GFK research into the online shopping experience and how people expect to be shopping in the future.


Latest articles

Deal of the day: analysing purchase frequency-based subscriber segmentation

Deal of the day is a form of e-commerce in which an intermediary allows merchants access to a subscriber list, to promote their offerings at a discount.

A new measure of consideration set size: The average number of salient brands

This research proposes a new method for computing consideration set size as the sum of the associative penetrations (or the 'mental' repertoire).

Mind the gap: bridging a disconnect between brand, consumer and shopper

This event report looks at how the convergence of online and offline shopping has frequently highlighted gaps in continuity of brand expression and the experience that a brand delivers.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com