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End of the beginning: Behavioural economics enters a new era of application
This article demonstrates how behavioural economics is being employed to improve public and business policies. It shows how governments are using robust experiments, seeing success in areas including energy savings, pensions enrolment and encouraging job seekers back to work.
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Seven principles of behavioural economics
Top tips on how behavioural economics can solve business problems, with links to relevant IPA case studies.
The difference between rational and impulsive decisions – and why most decision making is impulsive.
Herd-like copying is how brands spread
Mark Earls and Alex Bentley discuss why humans are social animals, who learn by copying others.
Implications of time-pressured consumers
How heuristics affect decision-making, and what marketing can do to influence this situation.
Brainy Bar 2: Gastroporn, implicit testing and the removal of uncertainty
This event report discusses neuroscience as an effective tool for marketers that can inform creative, better understand emotions, and move towards "more human communications".
A demonstration of structural choice modelling in a market research context
Grounded in random utility theory, discrete choice experiments (DCE) have proven to be effective in uncovering consumers' choice preferences and switching patterns for repeated choice.
A new measure of consideration set size: The average number of salient brands
This research proposes a new method for computing consideration set size as the sum of the associative penetrations (or the 'mental' repertoire).
TripAdvisor's four rules for building the perfect app
This event report explains how TripAdvisor, the travel platform, has ensured its mobile app continues to meet the evolving needs of consumers.
Magic shopper moments
This article argues that advertisers must create a communication infrastructure based around the customer (described as a new 'insta-Shopper'), enabling brands to act 'in the moment' to affect real-time decision-making and sales.
New frontiers in qualitative research: How to practically apply new learning from across the behavioural sciences to enhance and invigorate qualitative research
This paper explores how learning from neuroscience, experimental psychology and behavioural economics can be used to invigorate established qualitative research methods and pioneer new approaches.
Retail's next top-model: New perspectives on consumer decision processes in a rapidly changing world
This paper explains how the complexity of the typical purchase journey is contradicting the current methodology of shopping research and introduces a new model to fix this issue.
Dell's focus on content marketing and customer journeys
This event report outlines how Dell, the technology company, has improved its content marketing and attempts at customer understanding.
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