How digital creates a seamless luxury consumer journey
This article discusses the importance of integrating digital strategies into luxury brand marketing, allowing for more creative brand story-telling. It argues that digital strategies are vital for luxury brands, such as Cartier, because their target groups are higher-than-average users of digital media.
Making a luxury brand
This article discusses the nature of brand desire – and how this relates to marketing luxury brands.
The art of luxury
Why luxury brands are like art – as both avoid rational justifications for their existence.