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Reports & Research

Summary of results

Summary of results 2018

2018's top marketing campaigns and companies, according to the WARC 100

Lessons from the world's best marketing campaigns

Lessons from the 2018 WARC 100

Highlighting the shared characteristics of successful campaigns

Summary of results

Summary of results 2017

2017's top marketing campaigns and companies, according to the WARC 100

Lessons from the world's best marketing campaigns

Lessons from the 2017 WARC 100

Highlighting the shared characteristics of successful campaigns

Gunn 100 summary 2018

Summary of results 2018

The world’s most creative advertising and marketing campaigns, according to the Gunn 100

Gunn 100 lessons 2018

Lessons from the 2018 Gunn 100

Insights and lessons from the world’s best creative campaigns

Gunn Media 100 2018

Summary of results 2018

2018's most awarded advertising and marketing campaigns in media competitions around the world

Automotive

Automotive

The world's best automotive campaigns and companies 2018

Drinks

Drinks

The world's best drinks campaigns and companies 2018

Financial services

Financial services

The world's best financial services campaigns and companies 2018

FMCG

FMCG

The world's best FMCG campaigns and companies 2018

Food

Food

The world's best food campaigns and companies 2018

Retail

Retail

The world's best retail campaigns and companies 2018

Asia

Asia

Asia's best campaigns and companies 2018

Australia and New Zealand

Australia and New Zealand

Australia and New Zealand's top campaigns and companies 2018

Europe

Europe

Europe's best campaigns and companies 2018

Latin America

Latin America

Latin America's best campaigns and companies 2018

North America

North America

North America's best campaigns and companies 2018

UK

UK

The UK's best campaigns and companies 2018

Cases for Creativity

The 2016 Cases for Creativity

Caution: We must not let daylight in upon the magic
View previous years

Media Report

The Gunn Report for Media 2016

Putting a global spotlight on media innovation and success
View previous years

Gunn - IPA Study

The IPA/Gunn Study

Does creativity improve a brand's chances of business success?

DAWCS

Do Awards Winning Commercials Sell?

Award winning qualities can lead to marketplace success

Top 50 club

“The Top 50 Club” Project

Learnings from the 50 most awarded advertising agencies in the world

Nils Andersson

Guest Essay: Nils Andersson

The art and craft of creative in an era of machines

Media Report

Guest Essay: Mike Cooper

The creative opportunity of AI