Get a demo Do I subscribe? News sign-up Sample reports


Please note the Gunn Report website is now part of WARC – if you are a Gunn Report subscriber and need new login information, contact our Client Services team to request new login details. You can still access the previous Gunn Report website at

Gunn Report is the global index of excellence in advertising. It identifies the most awarded and applauded ideas in the world and their creators.

Since 2016, Gunn Report has been part of WARC.

Gunn Report combines the winners' lists from the world's most important awards – global, regional and national – to establish the annual worldwide league tables for the global advertising industry. It offers the following rankings:

  • Gunn 100 ranking: the world's most creative advertising ideas (formerly The Gunn Report rankings, which have run every year since 1999).
  • WARC 100 ranking: the world's best advertising based on performance in strategy and effectiveness awards.
  • Gunn Media 100 ranking: the world's best media ideas in advertising, based on their performance in media awards shows.

As well as the full Gunn Report rankings, subscription to the site includes access to information, data and intelligence through its databank, commentaries, uniquely searchable and viewable library of over 5,000 creative campaigns, proprietary research studies, educational and training tools and special archives.

The Gunn Report was founded by Donald Gunn in 1999, after a career of more than 30 years at Leo Burnett where he was latterly Director of Creative Resources Worldwide.


Emma Wilkie
Managing Director, Gunn Report

Tel: +44(0)20 7467 8156
Mob: +44(0)7762 926 278

I have spent days and gained years of credibility because of the content of The Gunn Report. It’s simply an industry essential for those that want to do the best creative work of their career.

Jonathan Mildenhall, former CMO, Airbnb