Future of Strategy
Analyses the results of a global WARC survey of senior strategists.
Latest report
The Future of Strategy report analyses the results of a global WARC survey of senior strategists.
The 2023 report unpacks strategy in a challenging economy and looks at 3 key themes pivotal to the future of strategy:
- Strategy needs more revolution
- Planning in a world where niche is big
- Planning for a sustainable future
Strategists opinion
DDB North America and The Martin Agency
Explorers Club
Ogilvy Consulting
Culture Group
R/GA
Ogilvy UK
Freelance
WPP
Billion Dollar Boy
Dentsu
EdenLab
Rival
Saatchi & Saatchi
WARC Talks
The Future of Strategy and why marketers need a reality check
How to bring bravery back to strategy
Is popular culture dead?
Previous reports
The Future of Strategy 2022
Focuses on a post-COVID world and the global economic downturn.
The Future of Strategy 2021
Focuses on post-COVID-19 opportunities.
The Future of Strategy 2020
Analyses the disruption of COVID-19.
The Future of Strategy 2019
Looks at how customer experience offers new opportunities to ‘liberate’ strategy.
The Future of Strategy 2018
Looks at how budget pressures create both competition and opportunities.
The Future of Strategy 2017
Covers the state of the strategic discipline, future opportunities and challenges.