Future of Strategy
Analyses the results of a global WARC survey of senior strategists.
Latest report
The Future of Strategy report analyses the results of a global WARC survey of senior strategists.
The 2023 report unpacks strategy in a challenging economy and looks at 3 key themes pivotal to the future of strategy:
- Strategy needs more revolution
- Planning in a world where niche is big
- Planning for a sustainable future
Strategists opinion
Tomas Gonsorcik and Elizabeth Paul
DDB North America and The Martin Agency
DDB North America and The Martin Agency
Amy Daroukakis
Freelance
Freelance
Charlie Elliott
Billion Dollar Boy
Billion Dollar Boy
WARC Talks
Podcast
The Future of Strategy and why marketers need a reality check
WARC talks about the need to introduce greater ambition, imagination and revolution into the practice of marketing strategy.
Podcast
How to bring bravery back to strategy
WARC talks bravery in strategy: doing breakthrough work, the power of creativity and advising clients on how to tackle thorny issues.
Cannes Session
Is popular culture dead?
Marcus Collins and Ellie Bamford look at how marketers can understand the transformation in popular culture and the implications for connecting with consumers and building brands.
Previous reports
The Future of Strategy 2022
Focuses on a post-COVID world and the global economic downturn.
The Future of Strategy 2021
Focuses on post-COVID-19 opportunities.
The Future of Strategy 2020
Analyses the disruption of COVID-19.
The Future of Strategy 2019
Looks at how customer experience offers new opportunities to ‘liberate’ strategy.
The Future of Strategy 2018
Looks at how budget pressures create both competition and opportunities.
The Future of Strategy 2017
Covers the state of the strategic discipline, future opportunities and challenges.
