The Future of Strategy
Latest report
The Future of Strategy report analyses the results of a global WARC survey of senior strategists.
The report provides both quantitative and qualitative data with a focus on the disruption of COVID-19.
Webinars
The search for strategy's rightful place
Analyses the APAC findings of WARC's 2020 Future of Strategy survey
Brands need strategists – so how can the strategy world respond?
Discussess the opportunities emerging from the pandemic
What does COVID-19 mean for the next generation of strategists?
Discussess the dangers of losing diverse talent
Opinion pieces
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Author Ed Cotton
Company Freelance Strategy Consultant -
How strategy can emerge stronger
Author Tom Roach
Company Jellyfish -
The strongest strategy is collective
Author Amelia Torode
Company The Fawnbrake Collective -
Author Brent Nelsen
Company Leo Burnett Canada -
The mysterious life of a junior planner
Author Ayoade Bamgboye
Companies Grey London -
True inclusivity means diverse perspectives
Author Kanika Bali
Companies Ogilvy Hong Kong
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Don’t break the talent pipeline
Authors Ally Owen
Company Brixton Finishing School, UK -
The strategy skillsets that are combining to provide value
Author Ben Essen
Company Iris Worldwide -
The disruption of COVID-19 and how this will impact the next generation of strategists
Author Sofia Bodger
Company AnalogFolk -
On “purpose”: From embracing a social cause to owning your reason to be
Author Jean-Claude M. Kikongi
Company Cossette -
What’s in and what’s out for the future of media strategy?
Author Shann Biglione
Company Zenith USA
Read the 2019 Future of Strategy report, which analyses the results of a global WARC survey of senior strategists and provides both quantitative and qualitative data on the current state and future expectations of the discipline.
Read the 2018 Future of Strategy report, which analyses the results of a global WARC survey of senior strategists and provides both quantitative and qualitative data on the current state and future expectations of the discipline.
Read the 2017 Future of Strategy report, which analyses results from a global WARC survey of senior agency planners, covering the current state of the strategic discipline, future opportunities and challenges, and guidance on building the planning team of the future.
