Anthony Tasgal worked for over 15 years as an account
planner in advertising agencies such as DMB&B and Euro RSCG.
He started his own consultancy, POV Marketing and Research, in 1998,
specialising in embracing thinking from domains such as science, cultural theory
and post�modernism. He is a course director for the Chartered Institute of
Marketing and has lectured on creativity at the University of Westminster.