David A. Aaker

			David A. Aaker is the vice–chairman of Prophet Brand Strategy. Professor Emeritus of Marketing Strategy at the Haas School of Business, UC Berkeley, and an advisor to Dentsu Inc. He has published over 80 articles and 11 books including Strategic Market Management, Managing Brand Equity and Brand Leadership (with Erich Joachimsthaler). His books have been translated into 12 languages.

David A. Aaker is the vice–chairman of Prophet Brand Strategy. Professor Emeritus of Marketing Strategy at the Haas School of Business, UC Berkeley, and an advisor to Dentsu Inc. He has published over 80 articles and 11 books including Strategic Market Management, Managing Brand Equity and Brand Leadership (with Erich Joachimsthaler). His books have been translated into 12 languages.