Bruce Tait

Bruce Tait is managing partner and co�founder of Fallon Brand Consulting, an autonomous unit of Fallon Worldwide that focuses on bringing clients original thinking and creativity in their brand strategies. Bruce joined Fallon Worldwide at the end of 1996. There he won recognition as an  Ogilvy Award finalist, National APG medalist and co�winner of several EFFIE awards for effective advertising. He started Fallon Brand Consulting in 2000.