table 1: benefits sought from shopping for groceries

 Source: Items (1–20) are drawn from three studies: 1) a study of store attributes which the elderly seek when buying apparel,  by Lumkin et al. (1985); 2) a study of elderly and retail store outlet attributes in the purchase of over–the–counter drugs, by Oates et al. (1996), which also used items used by Lumpkin et al.(1985); and 3) a study of older adults' responses to direct marketing methods, by Moschis et al. (1990)
Note: The initial list had 31 items but was reduced to 20 following comments from 10 older persons selected on a convenient basis.