Chris Blamires is Managing Director, AIM Market Research Ltd and a partner in the Decision Modeling Consultancy, a specialist organisation working solely in the field of consumer modeling. He has published extensively in the areas of market modeling, segmentation and pricing research and has presented papers on these subjects both in the UK and abroad. Among these are 'Micro-behavioral modeling as an aid to retailer strategic planning' (Best MRS Conference Paper Award 1981, co–authored with D Seaman and R Morgan) and 'Pricing Research Techniques' published in the Journal of the Market Research Society which won the MRS Silver Medal in 1982.