Roger Bennett

Dr. Roger Bennett is a Professor of Marketing and the Director of the Centre for Research in Marketing at London Metropolitan University. His main research interests are in the areas of nonprofit marketing communications, particularly in relation to the effectiveness of different forms of imagery used in charity advertising campaigns. Roger's career has included periods in the mining and engineering industries and with a leading UK commercial bank. He is the author of many books and a large number of articles on various aspects of marketing and business management.