Nick Sparrow

Nick Sparrow is Managing Director of ICM Research and is responsible for opinion polling conducted on behalf of The Guardian, BBC, Mirror Group and others. A member of the Market Research Society's inquiry into the failure of the polls in 1992, he was awarded the Market Research Society's 1995 Silver Medal for his paper in the Journal of the Market Research Society (co-written with Dr John Turner) on developing more accurate polling methods. This work resulted in the most accurate prediction of the 1997 and 2001 general elections. He writes and comments on polls in the media.